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Microsoft Businesses

Bill Gates Argues 'Supply and Demand' Doesn't Apply To Software (gatesnotes.com) 237

"Not enough people are paying attention to this economic trend," writes Bill Gates, challenging the widespread use of forecasts and policies based on a "supply and demand" economic model. An anonymous reader quotes the Gates Notes blog: Software doesn't work like this. Microsoft might spend a lot of money to develop the first unit of a new program, but every unit after that is virtually free to produce. Unlike the goods that powered our economy in the past, software is an intangible asset. And software isn't the only example: data, insurance, e-books, even movies work in similar ways.

The portion of the world's economy that doesn't fit the old model just keeps getting larger. That has major implications for everything from tax law to economic policy to which cities thrive and which cities fall behind, but in general, the rules that govern the economy haven't kept up. This is one of the biggest trends in the global economy that isn't getting enough attention. If you want to understand why this matters, the brilliant new book Capitalism Without Capital by Jonathan Haskel and Stian Westlake is about as good an explanation as I've seen.... They don't act like there's something evil about the trend or prescribe hard policy solutions. Instead they take the time to convince you why this transition is important and offer broad ideas about what countries can do to keep up in a world where the "Ec 10" supply and demand chart is increasingly irrelevant.

"What the book reinforced for me is that lawmakers need to adjust their economic policymaking to reflect these new realities," Gates writes, adding "a lot has changed since the 1980s. It's time the way we think about the economy does, too."
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Bill Gates Argues 'Supply and Demand' Doesn't Apply To Software

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  • by fluffernutter ( 1411889 ) on Sunday August 26, 2018 @06:40AM (#57196316)
    The problem is that companies are not sharing the cost benefits of technology, period. Case in point, eBooks are less expensive to produce, yet they usually cost more than the real book.
    • by swb ( 14022 ) on Sunday August 26, 2018 @07:10AM (#57196424)

      eBooks are less expensive but eBooks aren't a new product, they're just a new package for the same product in the same market (books). The price doesn't go down because eBooks represent a production/distribution innovation by book publishers and distributors.

      I also think the argument for near zero production cost for new copies of software is too oversimplified. Software that is sold/licensed involves a complex licensing system that requires tracking and monitoring of software licenses to prevent the end-user from exploiting free copies. These days it also seems to involve a persistent long-term effort to provide bug fixes and security updates for software that's already been produced.

      I'd kind of lump licensing and patches as part of the production cost of software, even though it doesn't align with the reality that mechanically duplicating existing software is essentially free and it isn't a requirement for actually producing additional copies. But those non-production costs seem like part of the long-term life cycle of the product, and I'm guessing the fact that software vendors are capable of making a profit means that the economics of software shows that it's not so mysterious that vendors can't find a pricing model.

      • by arth1 ( 260657 ) on Sunday August 26, 2018 @07:41AM (#57196522) Homepage Journal

        These days it also seems to involve a persistent long-term effort to provide bug fixes and security updates for software that's already been produced.

        And here is where supply/demand kicks in again. The demand isn't for the copy of software, but for humans: Customer support, quality control and management that can understand the problem a customer has, and developers who can maintain other people's old code. Those are in limited supply, and far from free.

        • The demand is also for the original effort put in the development.

          • by arth1 ( 260657 )

            The demand is also for the original effort put in the development.

            That demand has already been met when software is released, and is out of the equation.
            But that doesn't stop other demands for which there is a limited supply.

            • The demand is also for the original effort put in the development.

              That demand has already been met when software is released, and is out of the equation.

              Only if you pretend there's only one software package in the world. But that's not the case. There are thousands of them in active use, and many of them are competitors. The price is set by the cost and the expected profit. The expected profit leads publishers to set pricing at levels that controls demand. When there is no competition, the price can be set at whatever point will maximize profit based on how many customers are in the market, and how many of them will purchase the product at a given price poi

        • Yes, the reason why Apple and Amazon have no money is because they spend it all on customer support.
        • Exactly while development isn’t cheap, it can be made up with volume. But with that volume there is a huge amount of support that will be demanded. We can’t just sell an app for $0.25 expecting to reap in money. Because applications are never done. There are fixes patches security fixes... and people would rather pay a fixed amount or a subscription vs being nickeled and dimed for every fix and second of support.

        • The demand isn't for the copy of software, but for humans.

          Sometimes yes, sometimes no. You made a bland, generic over-simplification. There's plenty of software (programs/apps/whatever) with no CS at all. People buy the program and will do so even w/o CS if they want it.

        • Why do you think there is a big push for automation and efficiency management? Companies hate hiring people and paying livable wages. One place there used to be an engineer to take petroleum samples at $85,000 a year. Now a guy making $10/hr does it by following a script in Excel and just enters data that he has no idea what it means.

          AI will mean no call centers in 10 years either as it will all be menu based with no one to talk to to pester the company owners. It is the way of the future to cut costs and r

      • by JaredOfEuropa ( 526365 ) on Sunday August 26, 2018 @08:11AM (#57196612) Journal

        Software that is sold/licensed involves a complex licensing system that requires tracking and monitoring of software licenses to prevent the end-user from exploiting free copies.

        That... sounds an awful lot like having to pay for the ammo used in your own execution. "We could distribute this software - almost - for free, but we incur enormous costs enforcing these licenses. And lawyers ain't exactly free, you know". That doesn't sound right.

        These days it also seems to involve a persistent long-term effort to provide bug fixes and security updates for software that's already been produced.

        That's fair enough. You could also charge for updates though. As for the companies' profits, of course they seem to want to maximize them so the next step is that you'll have to pay a monthly rent for that piece of software that has a near zero marginal cost to produce...

      • The price doesn't go down because eBooks represent a production/distribution innovation by book publishers and distributors.

        Not quite. The price does not go down (or ve goes up) because people are willing to pay more for the convenience of being instantly able to purchase any book they want. Prices for things are set by what the market will bear, not how much it cost to produce. Successful products are ones where the price is a lot higher than the cost to produce.

        Competition is what normally prevents the gap between production costs and selling price remaining large but for ebooks each book has its own monopoly controlled by

        • but for ebooks each book has its own monopoly controlled by a large publisher so there is little to no competition

          Utterly incorrect. I have eighteen titles available in both formats (paper and ebook) and in each format I and I alone determine the price. Ebooks (self-publishing) are the antithesis of a "monopoly controlled by a large publisher".

          • by Sique ( 173459 )
            You still have the monopoly on those 18 titles. You are just not a large publisher.
        • " Prices for things are set by what the market will bear, not how much it cost to produce"

          When every human on Earth is fed, clothed, sheltered, educated and entertained, THEN you can have this. Until such a time as that, capitalism in this form is absolutely immoral. Price should ALWAYS be tied to cost to produce or all we have is a world constantly looking to fuck each other over. We would get a hell of a lot farther if we put at least some controls on greed.
          • Capitalism can be immoral. There's not an issue with having somewhat higher prices. The issue is having high prices for a captive market.
            Usually from a monopoly or duopoly.

            Say you can dance. And you want $50 an hour.

            Is it moral for everyone else to say, "Nope $10 is fair and you *must* dance 40 hours a week to entertain us as long as it doesn't hurt you physically"? I don't think so- that's a form of slavery which is also immoral.

            Capitalism breaks down when individual actors get too big. As long as yo

      • The price doesn't go down because eBooks represent a production/distribution innovation by book publishers and distributors.

        Traditional book publishers did not do the eBook innovation. In fact, they fought it tooth and nail because eBooks allow single, stand alone authors to publish and sell at the prices they deemed fit, cutting out book publishers and distributors (a throttle more than an avenue) entirely.

        A much more accurate statement would be:

        The price doesn't go down for eBooks produced by tradit

      • by AmiMoJo ( 196126 )

        Ebooks are an entirely new business model. Indefinite rentals that limit your ability to resell or lend them. Consumers trade those defects for convenience.

    • by Anonymous Coward on Sunday August 26, 2018 @07:16AM (#57196446)

      A bit of a background on book prices. The bottomline is that they are far too low.

      Apart from a few very prolific and highly advertised best-seller authors, for most authors book prices are way too low in comparison to the amount of work that goes into writing a book. To me as a hobby author writing a novel takes 1-2 years of full spare time dedication - basically all the time during every weekend. (That's about equivalent to 1/2 year as a full-time author, which is often stretched to a year for better quality control.) Publishing at Amazon, which everybody hates and despises but is the only place where you can actually make sales, at a competitive price gives me a profit of about 80 cents per book. You can calculate yourself how many sales I'd have to make in order to make a living of that, and authors at publishers get much less per book, of course.

      Add to this that everybody hates Amazon and that ebooks are inferior in terms of anything that is part of the art of book-making but not content (typography, page geometry, design, cover design, illustrations), and it should become obvious why nobody who writes or publishes books has a particular interest in making ebooks super-cheap. Books are already much too cheap in general if you look at their production from a business point of view. That's also the reason why small publishers die and only large ones like Random House prevail. I'm not making any claims about whether that's good or bad, I'm just saying that's the way it is.

      • What is a "competitive price" in this case? If you - as an indie writer - offer a full length novel at around $5, I'd consider that a low price. If $5 isn't competitive and too expensive for most, then you're right: prices are too low. But if you don't get to keep around $3 of every $5 e-book sale (before taxes), then the problem is entirely something else.
      • A bit of a background on book prices. The bottomline is that they are far too low.

        By what measure? What you would like to receive for it?

        Apart from a few very prolific and highly advertised best-seller authors, for most authors book prices are way too low in comparison to the amount of work that goes into writing a book.

        Surely that's been true for most of the history of writing, or for that matter human history?

      • To me as a hobby author writing a novel takes 1-2 years of full spare time dedication

        And that's not even factoring in all the other labor-intensives step that must happen before a final book appear (like proof-reading by the publishing company, etc.)

        The problem is that readers aren't paying any of these steps directly.

        For historical reason, the part where a reader pay, is to get a copy, because for obvious historical reason, that used to a pretty complex and limiting one. You paid a publisher or a distributor to make copy, and that one in turn pays all the other necessary steps that bring t

    • Stop thinking it’s cost to produce relates to its price.
      I just got some pork chops for less then $2.00 for my family dinner. Farmers are currently selling pork at a loss, because of trade sanctions.
      Also I will get things that may cost pennies to make are marked up very high because it may be more difficult to get the skills to make it and sell it.

      While the cost of books is cheaper electronically there is a full infrastructure behind keeping that book available.

    • On ebooks...they can keep that up, but people like me will just start buying physical copies again. I mean, I love the convenience of having a library everywhere I go. That doesn't mean it's worth paying more than paperback prices for a license to read on a specific platform that can be arbitrarily revoked at the whim of the company with no real recourse.
      • That's what the big 5 publishers want you to do, buy a paper book. They're pricing their ebooks to try and keep their paper sales alive.

        Indie publishers have much more expensive paper pricing costs and thus price their ebooks based on supply and demand to maximize revenue, so they're typically half or even a third in price of the tradpub books. That's why in most genres they're eating the big 5 publishers alive in ebooks and why Indie ebooks have exploded recently while tradpub ebook sales are declining. Re

    • by mysidia ( 191772 ) on Sunday August 26, 2018 @08:57AM (#57196768)

      eBooks are less expensive to produce, yet they usually cost more than the real book.

      They're not just less-expensive... there's essentially no "aftermarket" --- you don't see a market for "used eBooks" people already ready -- because of DRM there's essentially no way to lend them to friends (except when provided with restrictions as a gimmick) or sell off eBooks you already read.. So the publishers have less competition for their readers, essentially captive audience, and the product in consumers' hands has less worth due to inherent lack of resale value --- also less material cost than physical book and not being readable without electricity, working reader tool, etc.

    • The problem is that companies are not sharing the cost benefits of technology, period. Case in point, eBooks are less expensive to produce, yet they usually cost more than the real book.

      While socialists and fascists tend to believe that the price of a good is "cost of production + markup" (and they can save the markup if they nationalize), that's not how prices actually work.

      eBooks have brought the cost of books down tremendously. You can get free or near free books on just about any subject. When books cos

      • While socialists and fascists tend to believe that the price of a good is "cost of production + markup" (and they can save the markup if they nationalize), that's not how prices actually work.

        Oh sigh. More of this fucking idiocy.

        Fascism is a conservative, rightwing ideology which has been and is supported and encouraged by capitalism. Fascists have suppressed and killed socialists since its inception though it briefly utilized the populist ideas of socialism to gain traction with the lefties and centrists until it was too late.

        This ghastly misuse of copyright and blatant manipulation of markets is par for the course of an immoral capitalist system and no amount of "fixing" will make one damned d

        • Fascism is a conservative, rightwing ideology which has been and is supported and encouraged by capitalism.

          Fascism is a virulently anti-capitalist ideology closely linked to modernism and early 20th century American progressivism. It is neither "supported by" nor "encouraged by" free market capitalism. Mussolini and many of the German fascists were former communists. This is how fascists described themselves:

          We are Socialists, enemies, mortal enemies of the present capitalist economic system with its explo

    • Nope, eBooks are actually more expensive to produce.

      The cost of publishing books is in the editing and layout, not in the printing, especially when you're talking about long run paperback black and white books (not text books, which are an exception due to needing expensive papers, inks and techniques, though even there the massive cost of DTP work is still a huge component).

      eBooks increase the cost because while the cost of paper is saved, the cost of having to do layout and editing in such a way that you

      • Nope, eBooks are actually more expensive to produce.
        The cost of publishing books is in the editing and layout, not
        eBooks increase the cost because while the cost of paper is saved, the cost of having to do layout and editing in such a way that you support lots of different screen sizes, fonts, and sizes makes the actual publishing step much more complex.

        What incredible horseshit. What, you think the publisher's software team takes each book and hand-tweaks the author's original submission? Once you've developed a tool [cough cough Calibre cough] there's zero cost to spitting out soft copies compatible with each and every device.

      • It's hard to believe the ebook process isn't automated.
    • Gates is correct about supply and demand not existing for software, because once you've written the software, supply is infinite. But this does not drive prices down as it should, instead it allows established players like Microsoft to monopolize the market, because Microsoft already made its development costs back, so can instantly drop their price below the point at which any newcomer can expect to make enough to cover their costs.
    • Interesting story. I wish the Slashdot discussion lived up to it, but so far I haven't found any trace. Usual searches, etc.

      It would be nice to blame this opening post. Too bad it buries the actual insight, notwithstanding the typical first-post mod. The value and price of the ebook reflects supply and demand, but these are not the supplies and demands you are looking for.

      The suckers... Er, Of course I mean the customers are paying extra for the convenience. Same as it ever was if you think about it wrong.

    • They do ... to the shareholders. If you are not rich enough to own stocks than that is your problem as you are never entitled to other people's money.

  • by Opportunist ( 166417 ) on Sunday August 26, 2018 @07:15AM (#57196442)

    You just explained what we obviously knew for at the very least 120 years, since it's basically the reason behind the Berne Convention [wikipedia.org].

    Did you just run out of stuff to say, or what's the motivation behind it?

    • by Kjella ( 173770 )

      You just explained what we obviously knew for at the very least 120 years, since it's basically the reason behind the Berne Convention. Did you just run out of stuff to say, or what's the motivation behind it?

      But up until not that long ago, you had to deliver some form of physical manifestation whether it was a paper book, a CD, a DVD or something like that which had "manufacturing-like" properties like production runs, distribution logistics and so on. In practice you only had access to what was profitable to have in stock near you and there was a whole supply chain that would have to decide to make and distribute more. Even if you could make some kind of special order just finding it was very hard before the I

      • Even if you could make some kind of special order just finding it was very hard before the Internet.

        Not really. Back in about 1970, I wanted a book - Das Tierreich, Mantidae. Spelling unsure as I no longer have it. Point is, it was rare at the time and all I had to do was send a letter to a book searcher and viola, I was able to purchase it. Time delay. Yes. Very hard? No.

    • by alexo ( 9335 )

      You just explained what we obviously knew for at the very least 120 years, since it's basically the reason behind the Berne Convention [wikipedia.org].

      The big pushers for copyright, copyright extensions, and copyright "reform" (read: more limitations) were always the publishers, not the authors. Copyright in it's current incarnation benefits mostly the middlemen.

  • He is half right (Score:5, Interesting)

    by Lonewolf666 ( 259450 ) on Sunday August 26, 2018 @07:23AM (#57196472)

    Prices are controlled in many cases by the whims of the copyright owners. If Microsoft says you have to pay them $200 (hypothetically) for a (legal) copy of Windows or Office, that is so. But if the difference to alternatives gets too large, people might accept the effort to switch to something else. A case of price elastic demand, quite well known in traditional economy.

    Some anecdotal evidence about myself:
    I have switched to Libre office myself for private use, partly for financial reasons, partly for political ones (I really don't want to feed Microsoft money). Also planning to use Linux when support for Win7 runs out.
    But if Microsoft were to drop the price of Windows to $20, laziness might win out and keep me on Windows. On Libre Office they have lost me permanently, as I already have put in that effort to get familiar with the new tool. Wasn't much effort either, only inserting images into documents is still a bit cumbersome and annoying.

    Where Bill Gates is right are those cases where a satisfactory free alternative already exists and people can adopt it effortlessly. In those cases, the opportunity to make money from the main product is gone. Perhaps you can still earn money from add-ons to the free product.

    • Prices are controlled in many cases by the whims of the copyright owners.

      Prices are ALWAYS controlled by the whim of the seller.

      The ones still in business, however, tend to adjust them according to what they perceive makes them the most money (and are limited to those who guess well enough to make more than the spend, or haven't been in business long enough to have spent all they could raise, or are obtaining some other benefit that keeps them willing to continue).

      Combine that with the willingness to pay of

      • Prices are ALWAYS controlled by the whim of the seller.

        That's only true when the seller has a monopoly on the product, or to a lesser extent when the product is controlled by a cartel. In a competitive market sellers don't get to set prices according to their own whims; if the price is much above the cost of production, resulting in an economic profit, then more producers will join in until the extra supply drives down the price.

        The problem is copyright, a mechanism specifically designed to create monopolies in the market for distribution of creative works. Wit

  • ... Software doesn't work like this. Microsoft might spend a lot of money to develop the first unit of a new program, but every unit after that is virtually free to produce. ...

    That's the same reason that big pharma uses to overcharge its customers. It is nothing new, nor did Mr Gates have some magical revelation. He is just now noticing what the pharma industry (and others) have known for decades.

    • by hwihyw ( 4763935 ) on Sunday August 26, 2018 @07:56AM (#57196564)

      Big pharma is only able to overcharge because the FDA creates a virtual monopoly, through its costly and lengthy process at the end of which very few companies are allowed to make a drug. Try to make an Epi-pen and sell it, it only costs like $30 to make. Auto-injectors were created in the 1970's and the patents on it has expired a long time ago. We have no overcharge issues with non-prescription (non-FDA monopoly) drugs.

      https://mises.org/wire/lack-ep... [mises.org]

      https://www.cnbc.com/2018/08/1... [cnbc.com]

      • Big pharma is only able to overcharge because the FDA creates a virtual monopoly, through its costly and lengthy process at the end of which very few companies are allowed to make a drug.

        Remove the "virtual" and "costly and lengthly", substitute "no other" for "very few", and you've described the relevant characteristics of copyright. So it looks to me like the grandfather post is non-hooey.

        Try to make an Epi-pen and sell it, it only costs like $30 to make [and patents have expired]

        Aside: There is now an

  • Microsoft might spend a lot of money to develop the first unit of a new program, but every unit after that is virtually free to produce

    Although that doesn't mean there are no costs.

    There are support costs, distribution costs, the technical deficit cost from bugs, patches, security holes, backwards compatibility and future integration-ability.

    So while there may not be customer supply-and-demand, there is certainly a cost to the supply (and demand) of other factors. Not the least is finding and keeping the talent to support all this stuff through its lifetime.

  • by Qbertino ( 265505 ) <moiraNO@SPAMmodparlor.com> on Sunday August 26, 2018 @08:15AM (#57196634)

    Everyone contributes what they want, everyone takes what they need and the world improves over it.
    You can only have that with digital goods that can be multiplied instantaniously with basically zero cost.

    That's why proprietary software always dies out in the long run and loses over to FOSS eventually.

    • by OzPeter ( 195038 ) on Sunday August 26, 2018 @08:31AM (#57196680)

      Everyone contributes what they want, everyone takes what they need and the world improves over it.
      You can only have that with digital goods that can be multiplied instantaniously with basically zero cost.

      That's why proprietary software always dies out in the long run and loses over to FOSS eventually.

      While I agree that FOSS has its place, I think you are overestimating its capabilities. There are many closed source programs that will never be made FOSS for various reasons. As an example my day job involves writing code for GE Rx3i PLCs using GE's Proficy Machine Edition. This is a closed source IDE targeting a specific companies custom hardware. And while it keeps me busy I know that GE only has a small market share - meaning that there is no huge demand to replicate its code (even if possible) so there will never be any FOSS version. And from an end user business sense the IDE is basically a tool of the trade that can be easily written off in the process of using it to generate revenue.

    • That's why proprietary software always dies out in the long run and loses over to FOSS eventually.

      FOSS has its own vulnerabilities. It can be taken over by malicious or irrational developers who don't serve the needs of users, for example, which is how Firefox became such a clusterfuck (the latter.) Firefox would be the dominant browser today if it had stuck to its core mission instead of fluffing itself up to look fancier with more features people don't want. My favorite window decorator emerald was abandoned because the underlying APIs it depended upon changed in ways that made it a hassle to maintain

    • That's why proprietary software always dies out in the long run and loses over to FOSS eventually.

      "Always" is a strong word. When has this been the case in, for example, video games or streaming players for rented movies or income tax return calculation software? Those segments of the software industry have peculiarities that cause them to differ from the segments where free software shines: libraries and other tools with stable, well-defined requirements.

  • Ethics Violation via - How to become wealthy is make people need you - bill gates.
    How did he do that? He cheated the users by not providing the three primary user interfaces and yelling piracy as well as getting the rest of the software industry to do the same with the money he was making with the cheat, they wanted to make the money gobs too.

    Cheat the users and now the AI industry needs the users but the users don't care and they don't even know it and this extends to a software industry slowly crashing li

    • by 3seas ( 184403 )

      Ethics Violation via - How to become wealthy is make people need you - bill gates.
      How did he do that? He cheated the users by not providing the three primary user interfaces and yelling piracy as well as getting the rest of the software industry to do the same with the money he was making with the cheat, they wanted to make the money gobs too.

      Cheat the users and now the AI industry needs the users but the users don't care and they don't even know it and this extends to a software industry slowly crashing li

      • by 3seas ( 184403 )

        Writing here about a software industry slow crash and a hint of it actually happens. The second post (reply to myself) was what I wrote for my initial post. Something changed it. Let's call it "Overcomplexifabulication."

  • by nine-times ( 778537 ) <nine.times@gmail.com> on Sunday August 26, 2018 @08:39AM (#57196708) Homepage

    Obviously software doesn't follow the old rules of supply and demand. Going back to the invention of copyright, the idea was to allow authors to create artificial scarcity of something that could be easily replicated. It was to take a thing of virtually unlimited supply, and shoehorn it into the model of supply and demand.

    And though it's not really a "software" problem, the copyright system stops working when the cost of replication goes from "extremely cheap" to "virtually free". We've tried to keep the shoehorn by inventing DRM and making new laws, but it's not really working.

    Worse, it's detrimental to society. The indefinite extension of copyright, combined with DRM and incompatibilities, means that we're going to lose the history of our intellectual works. You can still look at a 500 year old painting or read a 500 year old book, but it's not clear whether you'll be able to try current software or play current video games 500 years from now. It's a problem that, unfortunately, it doesn't seem to be a problem that people are considering when they create DRM or modify copyright law.

  • Really? (Score:5, Funny)

    by DontBeAMoran ( 4843879 ) on Sunday August 26, 2018 @08:48AM (#57196740)

    Software doesn't work like this. Microsoft might spend a lot of money to develop the first unit of a new program, but every unit after that is virtually free to produce. Unlike the goods that powered our economy in the past, software is an intangible asset. And software isn't the only example: data, insurance, e-books, even movies work in similar ways.

    And then you click the Amazon link and you see these prices:

    Capitalism without Capital: The Rise of the Intangible Economy
    Hardcover $29.95 (physical copy)
    Paperback $18.95 (physical copy)
    Kindle $23.79 (digital copy)

    • by Trogre ( 513942 )

      They clearly mail you out a new Kindle with which to read the ebook.

  • Software doesn't work like this. Microsoft might spend a lot of money to develop the first unit of a new program, but every unit after that is virtually free to produce.

    Yes, and this "a lot of money to develop the first unit" is what is risky and what capitalists actually invest in.

    But the premise is false too, because much of the software industry is a service industry, meaning that after the initial sale, there is support and maintenance. This may be a foreign concept to Microsoft, but it is a business ne

  • It doesn't matter if it's some factory where the production line starts at processing raw ore and ends where steel pipes come out, or a company that makes software or movies. Both require a large initial investment.

  • Because of the cost of reproduction/distribution (essentially zero), software will ALWAYS race to that cost. There will always be someone willing to take your idea and write it for cheaper, and sell it for cheaper. There is no "hard floor" in terms of materials or required infrastructure to make each copy. The barrier to entry is simply the cost of marketing - and the cost of sales/distribution is nearly zero.
  • "Software doesn't work like this. Microsoft might spend a lot of money to develop the first unit of a new program, but every unit after that is virtually free to produce."

    While that is true, there is a significant cost to supporting customers, the more customers, the higher the cost. Well, if you actually provide support, that is.

  • by FeelGood314 ( 2516288 ) on Sunday August 26, 2018 @11:00AM (#57197406)
    Seriously half the commenters are so wrapped up in virtue signalling that they didn't even bother to try and understand what has been said. Two points were made:

    1)The marginal cost to software (and books, and movies and some financial services) is almost zero. Yes, there is some small cost to produce a physical copy and licensing might cost pennies. Patches are not a marginal cost, you create the patch whether you sell one or one million copies. Customer support is customer support it is separate and most software I use, I've never used any support for.

    2) And this is the big point. The part of the economy that works on this new model of low or almost zero marginal cost is now significant.

    2 is new and it has significant impact on how the economy will function and we need to change regulations and other behaviours because of this.
  • Yes of course supply and demand applies unless you have a monopoly.

    It's why I use an opensource stack on Windows and when windows goes to a subscription based operating system where they are the owners, I'll go to linux 100%. I may go sooner than that actually.

    I *OWN* my computer damn it.

    So while I have a bright shiny Windows 2010 full Office install DVD, it sits unopened and i use Libreoffice writer, calc, etc. And Gimp. And Audacity, VLC.

    Anyone who would like to recommend any other good open source che

  • The marginal cost of manufacturing physical goods has dropped steadily for centuries. The cost to develop a new physical product has risen.

    Pharmaceuticals and electronics are good examples of this. The cost to manufacture one pill or one microchip is tiny once the tooling has been bought and validated. The cost to design, build, and validate that tooling is very high.

    This isn't new, at all.There are several ways to account for high up-front costs and low marginal cost.

  • Back, back...way back at the beginning of DOS was the claim that real capital was made selling it and keeping it to sell again... ad infinitum

  • Software doesn’t work like this. Microsoft might spend a lot of money to develop the first unit of a new program, but every unit after that is virtually free to produce.

    Marketing, sales, distribution, support : these activities are not free, they increase with the number of items sold.
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  • What would be really interesting, if the data can be attained , I don't know if it is available, would be to look at actual cost. If you take 30 big software companies, and ask , what kind of profit do they make and when, what are their actual cost ( overhead, employees, help desk etc, including research and loss from products that bomb). What does it actually cost to run a successful software company and what is the minum unit price you could sell successful software at and still break even/ make a 50% p

Real Users find the one combination of bizarre input values that shuts down the system for days.

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