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Amazon Increases the Price of Prime To $139 Per Year (cnbc.com) 305

Amazon is raising the price of its annual Prime membership to $139 from $119, the company announced on Thursday as part of its fourth-quarter earnings results. From a report: Amazon last hiked the price of Prime in 2018, when it increased to $119 from $99. Four years before that, it raised the subscription fee to $99 from $79. Amazon's annual increase amounts to about a 17% rise in price. Amazon also raised the monthly price of a Prime membership from $12.99 to $14.99, the company said. New members will see the increased prices on Feb. 18, and current members will be billed at the higher rate after March 25. Launched in 2005, Amazon Prime gives members access to free two-day shipping, as well as access to exclusive movies and TV shows, among other perks. As of last April, the service had more than 200 million subscribers worldwide.
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Amazon Increases the Price of Prime To $139 Per Year

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  • by ickleberry ( 864871 ) <web@pineapple.vg> on Friday February 04, 2022 @10:36AM (#62237147) Homepage
    This increase should more than pay for Bezos' new yacht !
  • Not worth it (Score:5, Interesting)

    by Varenthos ( 4164987 ) on Friday February 04, 2022 @10:43AM (#62237177)
    Prime never seemed like it was worth it to me, certainly not at $140/yr. Pretty much everything I buy is more than the $25 threshold for free shipping. It's not two day shipping, but it usually shows up in 3-4 days, at most, which is fine for me. Actual example - just this week, I ordered something off Amazon that cost $30. I used the free shipping option, and it showed up the next day because it originated from the warehouse just across town. If I actually need an order to show up in the next day or two, I'll pay the expedited shipping cost for that one order. I'll still come out way ahead compared to paying $140/yr.

    Prime Video seems like such a scam to me. My girlfriend has Prime, and it seems like more than half the stuff on Prime Video isn't included with the Prime membership, so you have to pay for it anyways.
    • by kbonin ( 58917 )
      The problem is if you use free shipping often enough they start sitting on your orders for increasing times to drive you to prime. When my orders were averaging 2 and sometimes 3 weeks I finally paid the Prime tax. And now I make sure my orders are spread out every day or two so they lose every penny they clawed from me for that stupid fee...
    • Re:Not worth it (Score:5, Informative)

      by skam240 ( 789197 ) on Friday February 04, 2022 @11:12AM (#62237297)

      Prime Video seems like such a scam to me. My girlfriend has Prime, and it seems like more than half the stuff on Prime Video isn't included with the Prime membership, so you have to pay for it anyways.

      That's not really the case. All the pay for stuff has the same pricing and availability whether you have Prime or not. In other words, none of that stuff that they show you that requires further payment is part of your Prime membership in any way, shape, or form. Really what's happening is when you're browsing your Prime video stuff you're getting ads for their pay for content unless you hit the "free to me" filter in which case you cant use any of their other filters.

      Annoying? Absolutely. This is why I prefer Netflix. Everything that comes free with Prime comes free with Prime though.

    • by godrik ( 1287354 )

      Exactly. I have never had a use for prime. There are very few things that I actually need in under two days that is not a case of "i need it right now".

      I just looked at my amazon orders for the last 3 years. How many times did I pay for 2 day shipping? Never, I have never actually needed to pay for it. When you place a large order, 2 day shipping is usually free.

      Prime used to be $50 something 15 years ago. Did not seem useful at the time. Still not seem useful today.

      Now, I could see people having different

    • Prime never seemed like it was worth it to me, certainly not at $140/yr. Pretty much everything I buy is more than the $25 threshold for free shipping. It's not two day shipping, but it usually shows up in 3-4 days, at most, which is fine for me. Actual example - just this week, I ordered something off Amazon that cost $30. I used the free shipping option, and it showed up the next day because it originated from the warehouse just across town. If I actually need an order to show up in the next day or two, I

  • Still a bargain (Score:5, Insightful)

    by CyberSnyder ( 8122 ) on Friday February 04, 2022 @10:44AM (#62237183)

    I know I'll get flamed or be a bootlicker, but it would pay for itself for me if even $300 / year. And sorry Target, we used to stop by ~3 times / week. Now it's once every three weeks.

    • It all comes down to how much you use the services that come with Prime. For you it sounds like you use it quite a bit and so there's a ton of value there and that's great.

      For me on the other hand I probably only order things off Amazon a dozen times a year and only on a few of those occasions is Prime shipping ever been something that I've considered valuable (most of the time as long as the package shows up in 2 weeks I'd be fine). While I can easily afford $139 a year them adding an extra $20 to the base

      • Yeah, if I could have the 2 day shipping and all NFL games for $120 a year, I wouldn't mind. $80 for the shipping and $40 for all the games.
    • I don't get this sentiment. Maybe there is convenience, but Amazon's prices aren't very competitive.
  • We harbor our monopolies here in America. Don't fret. Just sit back and have a Coke.
  • When it was $99/year I used to receive all Prime items the next day. It shot up to $119 and most Prime items take 2+ days now. And they started doing sketchy shit like: Item price increased significantly after you ordered it ? Oh ... your package is "lost in transit" (tracking previously said it reached the nearby warehouse) "please click here to get refunded and then order again" (at the new price)

    • by Hodr ( 219920 )

      Cost of prime has nothing to do with how fast things are shipped. It goes up because they want to shovel more content into their video/music/game/book/blah blah "not shipping" sections of prime.

      And I live about 2-3 hours (depending on traffic) from an Amazon warehouse and get everything I order the next day and sometimes the same day. So I think that is more important than the cost of prime.

  • Naa, just kidding. They just want even more profit and think they can get away with this.

  • I pay A$6.99 a month for Prime, including video, music and free delivery over A$50, and I get some benefits from Twitch as well (in the one game I play regularly).

    I did originally have US Amazon (not Prime, I think?) at US$7.99/month as I wanted to watch The Grand Tour, which I've done, but Amazon emailed me, pointing out that I could get more (Prime music and faster and/or free delivery) and offering to charge me less, so obviously I accepted their generous offer.

    I'm quite happy with the service at the pri

    • by Ksevio ( 865461 )

      free delivery over A$50

      Oof, guess that's a downside to living in AU - in the US, amazon typically offers free delivery for orders over $25 to everyone and free 2-day delivery for Prime subscribers for orders of any amount

    • by splutty ( 43475 )

      I'm paying E2.99. For the same things you have, which is roughly equivalent to your 7 Dollaridoos I think?

  • Prime used to come with good reliable shipping and video as a bonus.

    Now most of the free video on prime is commercial filled (except their in house content) and shipping is terrible and free in most cases without prime.

    I moved to walmart+ and get most of my shit in less than 3 days or the same day. Plus the prices are often cheaper and in the rare event I need to go to a Walmart I can scan as I shop and get out faster.

    I think prime as run it's course. I won't be renewing.

  • You just paid the amortized cost of shipping in a lump sum.

    Amazon is not a charity. If you're getting a good deal from Amazon, it's because someone else is getting squeezed. And don't for a moment think this will mean warehouse workers get paid better - that's not how business works.

    Whether you're ok with that or not, I suppose, is a matter of your own conscience, because Amazon sure doesn't have one.

    • by Ksevio ( 865461 )

      No shit? You say that as if it's some big revelation. Next you'll be telling me that the unlimited breadsticks actually have a limit!

  • Increasing the price and giving nothing of value in return.
  • by dmomo ( 256005 ) on Friday February 04, 2022 @11:23AM (#62237345)

    Hey, Amazon Prime has free shipping (nope, now any product that is eligible for Prime shipping is marked up in price)
    Hey, now Amazon Prime includes a huge music library (nope, now that's additional if you want to listen to most things).
    Hey, now Amazon Prime includes free Whole Foods delivery (nope, now that's extra)

    On top of it all, Amazon, who used to have competitive prices is no longer the first place to shop for most things. They're too big to worry about value and they've been that way for too long.

    • {{{ -- Amazon, who used to have competitive prices is no longer the first place to shop for most things. -- }}} ---- So you have noticed that also? Amazon is usually my last stop nowadays because the Amazon prices have gotten too high. I tend to buy from Amazon only if I cannot get the product anywhere else, because Amazon seems to be the high-price leader.
    • by waspleg ( 316038 )

      There is no charge for the Whole Foods part if your order is over $35 and you don't want to tip the gig worker who will deliver it (I do).

      This wasn't available in my area at all until recently, and as someone who can't drive having another option for grocery delivery has been well worth it (they also have some items which are not available elsewhere).

      I don't care about the video/music, I never use it, my wife does though. Twitch is digital cancer and I hope it dies. You're right about some of the Prime th

  • I have been trying to order less from Amazon and part of that process is working eBay into the mix more since even if eBay is a megacorp most of the sellers are small/medium businesses. Try and give them a fair shake right?

    Well when I order something and then an Amazon delivery worker still drops it off in an Amazon box kinda makes me feel a but silly about the whole thing. This has happened on 4 of the last 10 eBay orders I have made.

  • by argStyopa ( 232550 ) on Friday February 04, 2022 @11:26AM (#62237367) Journal

    ...but in my business (logistics):

    - My warehouses are increasing rates 12-20% (the ones that aren't kicking us out because we might be a B- or C-customer, and they're culling back to only A-tier accounts)
    - trucking is easily 30%+ more expensive
    - port, or rail ramp detention/demurrage charges hitting obscene levels, I just signed a $47000 check for 5 containers sitting in the port, no delay due to anything my company or warehouse did, just no available drivers and the carriers having long-since adopted T&C requiring payment of such charges before containers are released. I could argue, but every day of delay would be something like $3000-$4000 additional accumulated charges that legally I have very little leg to object to ANYWAY.
    - ocean freight has settled to durably 100%+ more expensive from EU, 2000% more expensive from APAC origins.
    - even where local municipalities haven't hiked salaries to $15/hour compelling even bottom-tier warehouses to comply to find ANYONE to do grunt warehouse jobs nobody wants to do, Amazon has done it, with the same result. And this is not even regarding market pressures and an inability to find people to work even at $17-$20/hour, to drive a flippin' forklift.
    - I have a local industrial company that used to do work for us within 3-4 business days. He just let me know his lead times are now 4+ weeks because he simply cannot find any employees to work at a job running industrial machines for $18/hour with benefits.

    I think we're all going to be looking at inflation rates by summer that make Amazons 17% bump a molehill in context.

  • I started on a $69 Black Friday special years ago But when I started to see the routine price increases, it started to look more and more like a revenue grab by Amazon. I balked at $119, and punted. Now they're going to $139 with it? Are they taking a page from the media content providers with constant price increases that run ahead of inflation?
  • by King_TJ ( 85913 ) on Friday February 04, 2022 @11:45AM (#62237441) Journal

    The $139 a year price is definitely more than I want to pay for Prime. But I'm someone who has a pretty extensive music collection in MP3 format on a Plex server at home (with a copy in iTunes on a Mac as well). So the music streaming they offer does nothing for me. Like practically everyone else, I buy some things from Amazon - but it seems like their delivery times have slipped as well? Instead of practically everything promised to arrive in 2 days w/Prime? Now they want you to select a "Prime day" of the week they deliver to you on and there's so much offered by third parties who don't offer any expedited shipping anyway. It's getting so I think the free shipping deals offered by competitors wind up the better value.

    I'd almost buy Prime for their video service, except they have the same issue the others do; only maybe 2-3 series at a time, at most, that I want to watch. I get through them and then they have nothing else I want to waste my time watching. They pulled funding for The Expanse, which kinda pissed me off, since that was my favorite sci-fi series they produced. And others that everyone seems to love have been in limbo for far too long without a new season (such as "Upload").

  • I actually don't buy that much from Amazon. I subscribe to Prime for Prime Video. With the cost increase, I'm going to have to evaluate if it's still worth it for me.

  • I canceled yesterday. No more prime
  • by PPH ( 736903 ) on Friday February 04, 2022 @01:08PM (#62237699)

    I've always congratulated myself on not having Prime. Just look at how much money I'm saving. At this rate, I'm going to be rich in no time at all.

  • ... to post positive comments about Amazon on social media? I had read about that last year.
  • by DanielRavenNest ( 107550 ) on Friday February 04, 2022 @02:32PM (#62237975)

    139 is a prime number, not divisible by anything other than 1 and itself.

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