Ok, I'll bite.
What about indicating in a super market what are the objects that you want and which are the ones that you don't. That information could come from a master list of what you want to cook this week and what is currently on sales.
This similarly applies to clothing stores: your niece would love that dress and her birthday is in two weeks.
Or in book stores, you could pick up the book and have typical reviews show up around it.
In games, the alien demo from MS hololens was awesome. A colleague of mine has one of the dev kits, and the game was fun and exciting. If it is cheap, I'd buy one.
Once again for board games, like warhammer 40k, you could use VR to make the actual rules of the game using a computer and keep track of the status of a unit, show movement, ...
There is potential in virtual art. I think there was a book of gibson (doctorow?) that integrated the concepts. Though it is somewhat similar to pokemon go.
You could do interesting things in recalling tracking from the past. Maybe you have a room with cameras that constructed a 3d model of the room over time, and you could roll back what happened in the room while being in the room. Gives you a different perspective on event. Could be useful for law enforcement for instance.
I see lots of potential applications of VR. now, holding the phone in front of you has definite drawbacks, but a hololens like device could apply to many things.