See headline, think to myself, "Hmm, I used to know people in this industry." Continue reading, "The Boca Raton, Fla., company's database..." Oh, shit. That's where I was when I knew them. Please don't be somebody I know. Please don't be somebody I know. "Chief Executive Officer Derek Dubner says". FUUUUCKKKKKK. Oddly, though, I don't know him from this industry but rather from a company in another industry that I worked with him at.
On a serious note, some insider information. First, yes, they do in fact know that much about you and yes the tools work incredibly well. I worked on the product that became the NSA's PRISM program (after I was no longer working on it). Believe it or not, it actually started out as a marketing tool to find potential leads. After 9/11, the company's owner Hank Asher realized that it would work well for tracking and researching people for the feds. The tool could query incredibly detailed information on anybody in the US with sub-second response times... in the year 2000. No off the shelf tools like hbase existed back then to do something like this.
About the only way to stay under the radar with this kind of stuff and not be homeless is to have a mailbox at someplace like the UPS Store, get paid under the table and pay cash for everything, and move around every 2 months without any written lease. After that, your new location gets fed into these systems. The time to stay at one place may actually be shorter these days.