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'The Cult of Costco' (msn.com) 168

Costco's consistency -- from its $1.50 hot dog and drink combo to its functional shopping carts and satisfied employees -- has produced what The Atlantic calls a "cultlike loyalty" among members at more than 600 locations across the U.S.

Its annual membership costs $65. The model traces back to Fedco, a nonprofit wholesale collective for federal employees founded in Los Angeles in the 1940s. Costco's private label Kirkland Signature has become one of the world's largest consumer packaged goods brands while maintaining deliberately understated branding. The company relies on word-of-mouth marketing from satisfied members rather than traditional advertising.

Atlantic staff writer Jake Lundberg, who shops at the Granger, Indiana location, describes the stores as spaces of "cooperation, courtesy, and grown-ups mostly acting like grown-ups." Shoppers follow unwritten rules: move along, don't block the way, step aside to check your phone. Checkout lines form orderly queues. The exceptions come near sample stations and before major holidays, when spatial awareness and common courtesy break down.
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'The Cult of Costco'

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  • Weird Cults (Score:5, Insightful)

    by SlashbotAgent ( 6477336 ) on Thursday January 01, 2026 @05:25PM (#65895535)

    Who wants cheap food, functional shopping carts, or satisfied employees?

    Wackos!

    • Re:Weird Cults (Score:5, Insightful)

      by ahoffer0 ( 1372847 ) on Thursday January 01, 2026 @06:10PM (#65895619)

      Costco. One of the few companies that acts like it doesn't hate its customers.

      • Re: (Score:3, Informative)

        ALDI is another one that doesn't seem to hate their customers, I feel strong brand loyalty to them. While Walmart seems to made awful customer experience an art form.

        • ALDI is another one that doesn't seem to hate their customers, I feel strong brand loyalty to them. While Walmart seems to made awful customer experience an art form.

          Aldi inside the US is just a small grocery chain with a very limited selection (mostly comprised of generic goods) and almost no "customer service" to speak of, beyond usually one or two cashiers ringing up purchases. Their appeal entirely revolves around their low prices.

          If you need help finding something or expect the store to always keep your favorite items in stock - forget it.

          • Aldi inside the US is just a small grocery chain with a very limited selection (mostly comprised of generic goods) and almost no "customer service" to speak of, beyond usually one or two cashiers ringing up purchases. Their appeal entirely revolves around their low prices.

            FYI, Aldi outside the US is exactly the same thing. Least possible decorum, least possible staff, generic products that can change if something less expensive to source shows up; leading to very low prices. It's a German concept, same as their others brands Lidl and Norma. There is also Netto, and though it's not German-owned, it's successful in Germany due to following the same idea.

          • For me that all counts enough as not hating its customers, especially these days. We all know what this is, at least Aldi isn't trying to hustle me all the time. Aldi and me, we're consenting adults whereas Publix feels like an abusive relationship these days.

            • There's always a few things on my grocery list that are unobtanium at Aldi, so at least for me they don't actually alleviate having to deal with stores that are less pleasant to shop at. Between Aldi, Walmart, Target, and Publix, they've all got their "exclusives" that you'll have to make the trip for or do without.

          • I live in the US and one of the things I like about ALDI is the limited selection.

            • The original idea how Aldi started was to have s selection limited enough that the cashers can memorise all the item codes and hence barcode scanners that have been expensive back in the day weren't needed. That only changed by around 2002 if I remember correctly, after they have expanded their selection considerably.

        • then other grocers.

          In America, as a grocery cashier you have to stand at the register. At Aldi, cashiers get to sit. Sitting at the register is normal in Europe. Standing at the register is an American abomination. Management communicated that standing communicates a sense of urgency to the customer to attend to their every need, but is is really implemented to show who's boss.

          Aldi also claims that its cashiers are more productive sitting down, and this may be because they don't have to bag groceries, and t

      • Re:Weird Cults (Score:5, Insightful)

        by stabiesoft ( 733417 ) on Thursday January 01, 2026 @06:25PM (#65895655) Homepage
        Or from what I can tell their employees. I've been a member for I think 2 decades. There are people at my store I am pretty sure were there when I joined. And the ones I've interacted with are polite and seem pretty helpful. I don't think it is as much a cult as they haven't (yet) followed the enshitification model.
        • Indeed. I am always shocked when I see many of the same employees year after year. That is just unheard of anywhere else in retail. And they are all pleasant and helpful. And, generally, seem happy.

          And the checkouts are AMAZINGLY fast. Walmart is orders of magnitude slower. Unfortunately, Costco has little that I need/want, and Walmart has most of what I need. There is just enough at Costco to keep me coming back and barely justify the annual fee.

          My main problem with my Costco is parking is a zoo, as

          • Re:Weird Cults (Score:4, Informative)

            by tlhIngan ( 30335 ) <slashdot@wor f . n et> on Friday January 02, 2026 @12:44AM (#65896351)

            Indeed. I am always shocked when I see many of the same employees year after year. That is just unheard of anywhere else in retail. And they are all pleasant and helpful. And, generally, seem happy.

            Costco pays its employees VERY well. As in, it's not that Costco pays well for retail, they pay well overall. And their benefits are great. They are generally on the "best employer" list all the time. Turns out treating your employees well and paying them well causes them to stick around.

            Look at an employee's name tag and the color tells you how long they've been there. Less than 25 years is white. Silver tags for anyone who's been there for over 25 years, and gold tags are for anyone who's been there for 40 years or more. The fact that it's actually a thing should tell you Costco employees stick around.

            Now that's really unheard of,e especially in an industry where the average annual turnover rate is 200%.

            • by Kokuyo ( 549451 )

              I am astonished... 25 years is the first threshold? For many companies, even outside retail, even five years is rare enough.

        • by klashn ( 1323433 )

          Enshitifcation certainly has happened, though it is less visible. Also I don't have any examples of how it has affected employees, but it does affect customers.
          It might be considered inconsequential to some as only the price matters.

          Two that I can think of, off hand:
          - Rewards checks cannot be redeemed for cash at customer service. They also cannot be used at the self-checkout. There's absolutely no reason for this - you do need some assistance from an employee though, it takes probably an extra 30 seconds,

      • Costco. One of the few companies that acts like it doesn't hate its customers.

        Their total profits have been roughly equal to the revenue they get from membership fees, which suggests the customer experience (rather than marked up goods) is what they are really selling.

      • Been to many Costco's around the country.
        Always found what I wanted. Service was good.
        Wish I had one near me at home.

    • by kqc7011 ( 525426 )
      Do a search for " the fat electrician Costco ". The video is worth watching.
  • by Pseudonymous Powers ( 4097097 ) on Thursday January 01, 2026 @05:26PM (#65895537)
    I don't shop at Costco, so I don't have a dog in this fight. However, I will note that It's not a cult if they actually bring the goods. It only becomes a cult when the cult leader starts lying about bringing the goods and the cult members start arguing with insiders and outsiders pointing out that the cult leader is lying.
    • In "The cult of Costco", cult means "veneration, devotion, ritual" (wiktionary, meaning 1 https://en.wiktionary.org/wiki... [wiktionary.org] ) practised as part of worship to a deity (which here is Costco). It's the centuries-old meaning. It is a different sentence than "Costco is a cult" (or sect) implying "unorthodox system of beliefs" (wiktionary, meaning 2, ibid), also a centuries-old meaning. It's still different from the modern usage which is "generally a pejorative ... variously applied to abusive or coercive groups

  • by plstubblefield ( 999355 ) on Thursday January 01, 2026 @05:32PM (#65895549)

    The hostess at a recent Christmas party had a delightfully tasteful little charcuterie layout. "Where did you get that?" CostCo, of course! We all acknowledged how surprisingly good some of their food items are when you consider they're essentially coming from a big-box warehouse. And their lasagna has long been a party staple around here!

    • by cusco ( 717999 )

      There are a number of small coffee shops and drive throughs around here who sell muffins and other pastries that they get at Costco. They're quite good.

    • by hwstar ( 35834 )

      The bakery sections at grocery stores are awful compared to Costco. It seems they don't have try harder to meet or beat Costco's item quality and value for money.

      This may be because people don't care and just by the crappy baked goods at the grocery stores anyway, or most people have been conditioned to think the baked goods at grocery stores are as "good as they can get".

  • by Gravis Zero ( 934156 ) on Thursday January 01, 2026 @05:37PM (#65895553)

    The company relies on word-of-mouth marketing from satisfied members rather than traditional advertising.

    Everything about this statement indicates this is more of the ideal outcome within a capitalistic society. Are people upset that they aren't heavily exploiting customers? If so, then they are sociopaths that you shouldn't be listening too in the first place.

  • He would use his Costco card to pay a large donation to their current charity, write off the donation as a tax write off AND get that 5% back. Though I am unsure where you would put that 5% back in a tax form? Would it be a gift back from Costco itself? I am betting he just gave his receipt to his accountant and never thought about it.

    That said, I do kind of like how Costco handles donations. Its not just one charity but they are fairly open on giving out donations to people in need.

  • I just don't have a need for the volume-packaging that they sell.

    • by Kernel Kurtz ( 182424 ) on Thursday January 01, 2026 @06:02PM (#65895609)

      I just don't have a need for the volume-packaging that they sell.

      Neither do I, but they are also good for big ticket items. The savings on some things easily pay for a membership. I've bought a couple sets of tires, a generator, a storage shed, a TV and various other things mostly all online so I rarely ever set foot in the store, which is good because it is a zoo.

      • by ChemE2IT ( 933755 ) on Thursday January 01, 2026 @06:17PM (#65895637)
        "No one goes there anymore, it's too crowded." Yogi Berra
      • ... so I rarely ever set foot in the store, which is good because it is a zoo.

        First - what the heck is this story doing on Slashdot?

        Second - try going in the evening, as in starting an hour or so before they close. My local Costco, at least, has never been busy when I've shopped during that time. It also has typically not been too bad if I go in around 3:00pm*.

        *For older Slashdotters, I will clarify that I am not referring to UTC.

        • Second - try going in the evening, as in starting an hour or so before they close. My local Costco, at least, has never been busy when I've shopped during that time.

          I guess you live in a town of people that mostly have good time management skills. My nearest Costco isn't really all that close, the traffic in the area is constantly terrible, and it is a mad rush in the last hour that they're open.

          Also, it's not just Costco - my local Walmart is especially bad too in the last operating hour of the day. Plus, they start closing most of the self checkout machines, which causes the queue to checkout to almost always be miserably long. And if the experience of rushing was

          • I guess you live in a town of people that mostly have good time management skills. My nearest Costco isn't really all that close, the traffic in the area is constantly terrible, and it is a mad rush in the last hour that they're open.

            The traffic between my house and the closest Costco here is actually pretty awful from about 2:30 to 7:00 - except I can take a back roads route that largely runs counter to the prevailing traffic direction (and a similar route home).

            Or I can wait until 7:30, when the straight route only takes 12 minutes. For whatever reason, our local Costco just isn't very busy during the evening.

        • try going in the evening, as in starting an hour or so before they close. My local Costco, at least, has never been busy when I've shopped during that time. It also has typically not been too bad if I go in around 3:00pm*.

          I've never seen a time it is not a zoo, morning to night. To be fair they just opened a new one here last summer and have also broken ground on yet another, so we will be going from 2 to 4 locations over the space of a few years. I expect that will probably help a lot.

      • by cusco ( 717999 )

        We picked up a greenhouse there for a price that was less than just the cost of the polycarbonate sheets for the roof if bought at Home Despot.

    • I just don't have a need for the volume-packaging that they sell.

      It's fine for things that aren't going to go bad before I get around to using all of it. Paper towel, laundry and dish detergent, etc. I don't need a 5 LB bag of romaine lettuce, though.

  • by walterbyrd ( 182728 ) on Thursday January 01, 2026 @05:48PM (#65895583)

    My wife has a membership there. I am not sure why.
    We live in a two person household, if we buy ten pounds of onions, or carrots, they will just go bad.
    We can never do all of our shopping at Costco. They just don't have everything. Costco's selection is very limited, they just don't carry a lot of things we buy. For example: we cannot get decaffeinated tea, we cannot get regular soy milk (just organic soy beans and filtered water). What do have is only sold in huge quantities.

    I suppose Costco works for some people, it's not great for everybody.

    JMHO.

    • by godrik ( 1287354 )

      My wife shares a subscription with her mother. There are tons of things we get at costco that are not perishable quickly and that are hard to get at that price anywhere else.

      Cheese is really cheap but it is bulk. We split it off when it gets in.
      Coffee is also quite cheap for the quality you get.
      Paper products are also priced cheap. Once again it is bulk; but if you have space to store, it is pretty neat.

      Not all, but some of the meat are cheap as well. We usually buy one meat bulk. Prep half and eat it over

    • They are the only place I buy tires any more.
      • by klashn ( 1323433 )

        Why is that? It seems that you're paying at least 25% more on those tires, for what? The free rotations?
        I can replace my set of of 4 tires, buying online, shipped to home and installed at Discount Tire for for about $700-800 and I'm buying ultra high performance tires which are typically $300 a piece.

        • I looked into buying tires online and having them installed locally a while back. A gigantic hassle, only worth it if you want some very specific tires. I don't think it even priced out when I checked for the tires I wanted.

  • i've never been in one and the nearest is apparently 2h away, so i'm curious about this part in tfs:

    > Shoppers follow unwritten rules: move along, don't block the way, step aside to check your phone.

    i find it rather hard to believe that people do this en masse because of some "behave, we're in the costco" impulse. can anyone confirm this?

    > Checkout lines form orderly queues.

    on this other hand, this part does not seem particularly novel or noteworthy?

    • i find it rather hard to believe that people do this en masse because of some "behave, we're in the costco" impulse. can anyone confirm this?

      This has not been my Costco experience. Now I live on the West Coast, so people aren't super rude anyway... but I see as many thoughtless people in Costco as I do in other grocery stores.

      ... this is especially true when you are anywhere in the vicinity of a free food demo cart (which are a plague found in many Costco aisles during the daytime). People just stop their cart, completely blocking the aisle, while they and their kids munch on whatever food is on offer there. Oh, that's another argument for shop

  • "cooperation, courtesy, and grown-ups mostly acting like grown-ups"

    author apparently has never visited the Burbank, CA location.

  • Atlantic staff writer Jake Lundberg, who shops at the Granger, Indiana location, describes the stores as spaces of "cooperation, courtesy, and grown-ups mostly acting like grown-ups." Shoppers follow unwritten rules: move along, don't block the way, step aside to check your phone.

    Maybe in Granger, Indiana. Every one I've visited in a major metropolitan area (whether coastal or heartland) has been a cacophony of chaos with, at best, oblivious shoppers looking at everything except where they're going and who

  • Costco intentionally moves products around, so anythong besides the bakery and butcher wonâ(TM)t consistently be in the same spot.

    As for courtesy, that applies in the Pacific Northwest (where Costco actually startedâ"donâ(TM)t give me the bullshit about LA since thatâ(TM)s about Price Club that merged with Costco), but not in the bat area where ironically all the people from crowded countries like China and India block the isles.

    The growth of Kirkland Signature isnâ(TM)t a good thin

  • by jacks smirking reven ( 909048 ) on Friday January 02, 2026 @12:36AM (#65896337)

    Jim Sinnegal the founder and was CEO for a long time set a lot of the culture there with regards to how they approach employees and customers.

    Of course we need the famous hot dog story

    "I came to (Jim Sinegal) once and I said, 'Jim, we can't sell this hot dog for a buck fifty. We are losing our rear ends.' And he said, 'If you raise the effing hot dog, I will kill you. Figure it out.' That's all I really needed. By the way, if you raised (the price) to $1.75, it would not be that big of a deal. People would still buy (it). But it's the mindset that when you think of Costco, you think of the $1.50 hot dog (and soda).

    Costco is a reminder that large companies being shitty isn't an inevitability, it is in many ways a choice or the result of lots of choices. Worth thinking about what our society incentives and rewards, this should be the standard rather than the exception.

  • If you live in an area where there is actual competition between supermarkets, then perhaps Costco isn't a great deal. Where I live in the US, my choice is Safeway and Kroger. I think our local supermarkets know that they have a near monopoly, so they are happy to sell substandard product at premium prices and they NEVER compete with each other. The prices those places charge are always matching and just too high. The alternates are Whole Foods and Trader Joes on the other side of town, but the Costco is r

  • It became a necessity given the Trump economy, and I am saving a bundle. I am amazed by how cheap a membership is - it paid for itself the first time I went shopping. The only thing I will criticize about Costco: DO NOT order the pizza. Because they never raise food court prices, they have to cut extreme corners on the pizza.
  • Treat employees and customers well, and it will build brand goodwill. Private equity hates this one weird trick.
  • I can remember .. (Score:4, Insightful)

    by Mirnotoriety ( 10462951 ) on Friday January 02, 2026 @11:00AM (#65896951)
    I can remember when this was a technology forum :(
  • The nearest temple is 65 miles away. That, the dues, and the fact I don't need case lots of anything makes cult membership infeasible.

  • I used to shop at their National City location in San Diego in the mid 1980's after Fedmart went under. The grocery section was small compared to the rest of the store, but the prices beat all of the typical grocery stores in San Diego. At that time, most of the grocery stores other than Costco were way more expensive.

  • When they profit more from the membership fees rather than selling products, the focus is different.

    When single, I never even considered the extra cost of buying at those places, and compared with my friends who enjoyed their memberships. But I'm not that much of a consumer.

    As a couple, we got memberships for the gas savings alone. Yes, their fuel price difference more than covers the basic (not executive) membership for us. They also let you downgrade your membership and refund the difference before the

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