Comment Re:And this is how they miss their $30k price poin (Score 1) 94
You're engaged in the same kind of thinking the automakers are, and it's why they are struggling. Think less about the people currently buying trucks and more about the people who would be buying a truck if it didn't cost $70k.
It's about making a market, not chasing a market. Slate seems to have understood this. Ford seems to again be chasing, only caring about that gap in their lineup since Slate started threatening them.
A similar disease affects many markets in the US, but housing and automotive are obviously the most egregious. Everything has to be "luxury" now, and the demand is that you pay for it, whether you like it or not. Set up a space where that doesn't happen, people will run toward it. Anyone with a budget to consider, at least. Which is actually a lot of people. All abandoned by Ford.
It's not even as complex as that... Apple are paying Ford to foist this on their customers.