Comment Re:This needs to die. (Score 1) 41
"applying the ban only to the use of personal data to set higher prices without establishing a baseline or standard price".
So you set very high baseline prices, then use personal data to offer varying discounts. That does look like a loophole.
How about "No dynamic prices or discounts based on personal or biometric data are allowed"? Put in an exemption to offer a discount to certain classes (student or vet discounts, discounts for seniors)
In the past dynamic prices (discounts) were used to increase turnover: get new customers in the door with offers, keep them coming back with loyalty programs, and have them buy more with volume discounts. Now, it is used to extract the maximum amount of cash from every customer. It seems that the MBAs who came up with this have fully embraced the first tenet of communism: from each according to their ability.
"How much is this item?"
- "How much do you have?"
A simple answer is, prices must not be changed during opening hours. This is basically how most countries regulate their petrol stations. A price is set at the start of the day and may not legally be altered until the following day (otherwise we'd have them changing the price depending on how many people are queuing up).