Comment Cambridge Analytica and personal data harvesting (Score 1) 27
The data came primarily through Aleksandr Kogan's GSR / “thisisyourdigitallife” Facebook app. The ICO says the app ultimately accessed data associated with up to approximately 320,000 Facebook users who took the personality test. The resulting information was matched with U.S. voter records.
Kogan was a researcher in psychology at the University of Cambridge. His academic work included research into personality, social behaviour and online networks. In 2014, he established a commercial company called Global Science Research (GSR). GSR subsequently worked with SCL, the parent company of Cambridge Analytica.
Kogan was a researcher in psychology at the University of Cambridge. His academic work included research into personality, social behaviour and online networks. In 2014, he established a commercial company called Global Science Research (GSR). GSR subsequently worked with SCL, the parent company of Cambridge Analytica.