Comment Re:full-size electric pickup (Score 1) 180
You should read your own source. Ford is struggling in Europe which is why it's making such a big investment.
My own source says there is a lot of struggling in Europe right now, not just with Ford.
So what? SUVs still sell very well
They do, but pickups sell better. You are arguing for vehicles that sell worse so I though that worth noting.
No one over here buys those little budget Euro cars but the whole world buys small and midsized sedans. You know, like the Asians sell to us
Yes. The Civic was the only car to make the top ten list here. Could a North American made analogue do so? Seems highly unlikely today. I'm too lazy to check when one last did. I expect it has been a long, long time.
It would be the same risk if they weren't all in on a vehicle type likely to plunge in sales when the next recession hits? Nope, that's not how reality works. If they had a robust car lineup that people knew they could have pivoted in that direction.
Selling cars here is a money loser right now, that is why they don't do it. Maintaining unprofitable portfolios is certainly not free of risk in its own right, and it makes no sense to pivot for a blip. People buy less vehicles overall in a recession, not just large ones. You seem to think somehow a recession would create permanent market change, but it is just a wave. If we have another recession it may effect buying habits for a year or two and then things will go back to normal. Just like every time before.
Anyway appreciate the polite debate. Have a great day!