Catch up on stories from the past week (and beyond) at the Slashdot story archive

 



Forgot your password?
typodupeerror
×
AI Businesses

AI Could Kill Off Most Call Centres, Says TCS Head (ft.com) 104

The head of Indian IT company Tata Consultancy Services has said AI will result in "minimal" need for call centres in as soon as a year, with AI's rapid advances set to upend a vast industry across Asia and beyond. From a report: K Krithivasan, TCS chief executive, told the Financial Times that while "we have not seen any job reduction" so far, wider adoption of generative AI among multinational clients would overhaul the kind of customer help centres that have created mass employment in countries such as India and the Philippines. "In an ideal phase, if you ask me, there should be very minimal incoming call centres having incoming calls at all," he said. "We are in a situation where the technology should be able to predict a call coming and then proactively address the customer's pain point." He said chatbots would soon be able to analyse a customer's transaction history and do much of the work done by call centre agents. "That's where we are going...I don't think we are there today -- maybe a year or so down the line," he said.
This discussion has been archived. No new comments can be posted.

AI Could Kill Off Most Call Centres, Says TCS Head

Comments Filter:
  • by caseih ( 160668 ) on Thursday April 25, 2024 @09:04AM (#64423930)

    When no one is employed how do these companies expect anyone to afford their products and services?

    On the other hand, hopefully this sort of technology will reduce the number of exploited people being forced to work in slavery conducting scams in call centers in India and other places. Won't reduce the scams of course. Take them to a whole new level.

    • by cayenne8 ( 626475 ) on Thursday April 25, 2024 @09:11AM (#64423952) Homepage Journal
      Hey, look on the bright side.

      I might now be able to get a voice that speaks clear English I can understand when I dial in for support.

      • Comment removed (Score:5, Interesting)

        by account_deleted ( 4530225 ) on Thursday April 25, 2024 @10:26AM (#64424194)
        Comment removed based on user account deletion
        • No, the lack of clear English is the first barrier to getting anything resolved. The lack of empowerment is the second one. But there are very normal obvious requests that can be done by support, if you can get past a language barrier. How do I know? Because I've lived it. Google pixel offers the ability to close caption live phone calls and it does an amazing job with accents. So at least I can understand them. So from that stand point I've been able to phrase my requests properly to get them understood b
        • by dvice ( 6309704 )

          I think there are many scenarios that the AI could solve. You have to remember that half of the callers are less intelligent than medium caller. In one study, 14% just wanted to do their thing with someone holding their hand. About 40% called just to get some information regarding their issue. About half of the issues were actual problems that require someone on the company side to do something in order to fix it. If you can direct half of those calls to the AI, you could perhaps hire better people to take

          • by HBI ( 10338492 )

            You make a great point. Once, I got on the phone with Comcast (!) L3 support. They fixed my shit lickety split, guy on the phone knew his shit networking wise and also understood their corporate limitations and culture very well. Now contrast that with making a regular support call. If getting to that L3 guy could be lubricated by AI-controlled call centers...

            • by sjames ( 1099 )

              The last time I needed any sort of "advanced" support from Comcast, the person in India had no way to escalate other than mark it on the ticket and hope someone called me back in 24 hours (they did NOT).

              It turned out someone assigned half of my already assigned block of static IPs to another customer.

              So step one, give the AI a way to ring tier 2 at least.

        • âoeIâ(TM)m sorry you are having this problem have you rebooted your wifeâ âoeIâ(TM)m calling about cracked glass on a phone screen, how will rebooting help? â¦and my wife?â (Sound of pages flipping frantically) âoeYes, rebootingâ âoeFor cracked glass?â (All right, I thought a punchline that could tie it all together would occur to me, but noâ¦)
        • by mjwx ( 966435 )

          The lack of clear English isnâ(TM)t the frustrating thing with modern day customer "service". I have lived in non-English speaking locales and can roll with a language barrier. The problem is outsourced customer "service" ain't empowered to do a damn thing except read from a script and by the time I'm frustrated enough to make a call it's invariably for a problem too complicated to solve with a script. AI will not fix this problem. It will just leave you yelling at a disempowered computer rather than a disempowered human being. The solution to this problem would require the C-Suite thinking of customer service as SERVICE rather than a pointless expense to be minimized.

          I think it's both, but good language skills generally go hand in hand with an ability to think.

          With call centres, especially in developed nations, it's hard to hire and even harder to retain staff as it's a terrible job no-one wants. So you're starting with a pool of applicants that is either desperate or can't get a job in a supermarket. So your good workers are going to be looking for the first job thats better and that will be almost any job. Even if they stay, they get promoted pretty quick (or poach

        • The solution to this problem would require the C-Suite thinking of customer service as SERVICE rather than a pointless expense to be minimized.

          LOL, ROFLMAO, hahahahahahaa stop bro. You are killing me here. The ONLY thing that matters is money. Customers don't matter, the customer's desires don't matter, the only thing that matters is a captured market that has no choice... for money. More money. Money money money. That is the ONLY thing that exists. Money money money money. Can't focus on anything else, just money money money money. Stop talking to me, I am concentrating. Why yes, I am concentrating about money. Money money money money more money.

    • to buy is products?
    • by dvice ( 6309704 )

      - Solution 1: Government buys factories and farms that produce required stuff, automates them and donates free stuff to people.
      - Solution 2: People buy stocks of the companies and use money earned from that to buy stuff.

      Now, your options are. Either trust that our government will do a good job at protecting you, or buy stocks and make sure you won't be on the side of the losing team.

    • On the other hand, hopefully this sort of technology will reduce the number of exploited people being forced to work in slavery conducting scams in call centers in India and other places.

      They'll just be moved to forced prostitution or manually breaking ships. Then again, have you seen all those videos of "manufacturers" in India where everything is done in a room with no safety precautions whatsoever?
    • Or, all the workers from these call centers go to work for the scammers. It takes the human touch to properly bilk a senior citizen of their lifetime earnings.
    • by ebunga ( 95613 )

      They don't need customers. Growth is just making the numbers change in the right direction. By eliminating the risks, uncertainty, and expense of both customers and employees, they can ensure the numbers move in the right direction to meet shareholder expectations.

    • Does anybody actually WANT the products or services "offered" by these call centers? Certainly not me!

    • You haven't actually used, AI, have you! There's no way we'll get to a state where no one is employed. AI is a great time-saver, but it's...stupid. It's like hiring a kid as a helper. They can do a lot of things, but you can't trust them to make hard decisions or to have the perspective and experience to go beyond what they are explicitly asked to do.

      To say that AI can replace call center workers, seems reasonable to me. These people are already pretty much just script readers. Nobody, including the call ce

  • by Calydor ( 739835 ) on Thursday April 25, 2024 @09:04AM (#64423932)

    Just reduce the script to, "Whatever the customer's problem is, say no, it's not the company's fault."

    • Indeed! AI can certainly replace lousy human service because it's hard to suck more than the existing batch. Many service desks are just outsourced India call centers who service hundreds of companies, pretending to be dedicated, and know very little about each co's products; they just follow scripts. They are already de-facto bots.

      AI is not near ready to replace competent experienced human service desks, but those are too rare anyhow, unfortunately.

      • AI is not near ready to replace competent experienced human service desks,

        This is true now, but I expect this will change relatively soon. Despite my bad experiences with support, I still think the difference between a bad low level customer support representative and a good one is one of degree, not of substance - so an AI that can replace a low level drone can be enhanced to replace the skilled worker without requiring more technical breakthroughs.

        • Is terrible pronunciation a 'degree' or a 'substance'? I think its substance. What about screaming babies and farm animals in the background? I suggest that's substance, too.

          I'll be better off when these people aren't providing tech support any more.

  • agent

    agent

    agent

    agent

    i hate automated attendants...

    • by redback ( 15527 )

      just say jibberish at it until it gives up

    • by HiThere ( 15173 )

      Are automated agents worse than someone who only reads from a script?

      • No they're not. Which is why, if you can't self-service via the web site, you might as well give up. However, I should point out that not all call centers are terrible. I called Amazon Music once about a playback on device issue and got quickly to a higher-level support person who was very capable and actually opened a bug report that got fixed.
    • I've been getting a new one lately when I do that: "We are sorry we were unable to assist you. ...click"

  • by nightflameauto ( 6607976 ) on Thursday April 25, 2024 @09:07AM (#64423940)

    Call centers used to be both helpful and informative ways to get in touch with, if not experts, people that had research materials at the ready and could contact the experts if they failed to find what you were looking for in their research materials. In time, it became cheaper to hire people that had less knowledge of the subject, and less resources for research, that followed a strict script that seemed specially designed to further anger the caller rather than help them. After that, it became cheaper to outsource these jobs to people that most likely could barely even speak the same language as the caller, and somehow they had even less access to research materials, and their script was even more aggravating than the first round script. We've now hit the point where any given support call could just end up with you on the line with someone who babbles semi-coherently through a submarine channeling the biggest hall reverb you could imagine while you attempt to explain, for the thirtieth of fortieth time, your issue.

    I have to think AI can do better than that. If it can't? Maybe we should just give up on phone altogether as a support mechanism.

    • by StormReaver ( 59959 ) on Thursday April 25, 2024 @09:12AM (#64423958)

      Call centers used to be both helpful and informative....

      I remember a time when I could call a company's help center and get actual help. That hasn't been the case for about 35 years now.

      • I'd say it's been more like *36* years now.

      • by mjwx ( 966435 )

        Call centers used to be both helpful and informative....

        I remember a time when I could call a company's help center and get actual help. That hasn't been the case for about 35 years now.

        There are still a few businesses that maintain decent call centres, you can tell because the hold music isn't compressed to hell and back by a VOIP line set to the lowest possible bit rate. Oddly enough I have to call out American Airlines, they changed my flight to have a 50 min connection in Miami (International to International) and I was able to sort it out with a 5 min phone call, simply explaining that there was no way I'd make it through Miami in that time, the CSR agreeing with me and saying "let me

  • "If you were to possibly exist in that frame of reference then, admin code 8-0-0-0-8-1-3-5, root access"

  • Oh, good! I look forward to outbound call centers being staffed with AIs. There's too much turnover in the meat staff.
    • I think I prefer natural stupidity over artificial stupidity, even though the amount of training is the same. The natural type understands when it's time to leave.
      • by nightflameauto ( 6607976 ) on Thursday April 25, 2024 @10:00AM (#64424116)

        I think I prefer natural stupidity over artificial stupidity, even though the amount of training is the same. The natural type understands when it's time to leave.

        I've been cussing out computers for forty years now. It'll be a novel treat to get to do it over the phone.

        • You're missing opportunties. Every time a computer voice tells me that the call may be used for training purposes, I swear at it. I try not to swear at actual humans, but fuck the VRU systems programmers.

  • For most call center inquiries, AI might actually be better than people. And it saves people having a brain-deadening job. However, there needs to be an easy escape to an actual person for those edge cases that the AI cannot help with. Of course, there won't be. Just like today: you can go to the support page of a lot of companies: There's an FAQ, maybe there's a chatbot, but for anything else you are just screwed...
  • Perhaps AI will explain someday the salacious intense sexual pleasure some people seem to derive from destroying other people's jobs.

  • lol, they can't even make a useful text chatbot for support.

  • Would be as useless, or likely worse.
  • He's an idiot. Overestimates the ability of the technology.

    • by HiThere ( 15173 )

      I'm not at all sure it's beyond the limits of the technology, but I rather expect that properly training it would be more expensive than the call center.

  • Yeah, no surprised outsourced call centers are going to be hit hard by AI. The only value they provide is gatekeeping callers from getting to staff that know what they're talking about and wasting the caller's time. The language barrier is half the benefit. With AI, you can just have it hallucinate solutions to tech support issues and never let the caller speak to anyone with experience.

  • kill off the strict script ones with AI but have real people for the stuff not coved by the scripts / automation.

  • Once it was press 1 for English, now its press 1 for human. While I doubt AI would replace all call centers, I think the L1 call center operators could be replaced for the most common issue a user has. I would look at how AI is going to help with a windows issues. Telling me to reboot. then move me to a human? Or will the AI just piss people off until they hang up in frustration which is what a lot of human call centers count on.
  • ...I can imagine that AI chatbots will provide perfect tech support, knowing every problem and every solution for complex technical issues
    In the short term, stupid robots will read stupid scripts, just like the minimum wage workers they replace. Problems will go unsolved and customers will get angry
    Unfortunately, it's all about money. Customers want accurate, useful answers. Companies want to reduce costs

  • Before the Internet allowed for the outsourcing of call centers, when someone would call a company, there was the expectation that you would get a SKILLED person on the phone who would have the ability to take care of any issues, or escalate to someone who could. These people would be employees of the company, so might have a better knowledge of the products or services than almost all non-employees. It was only in the late 1990s when the outsourcing of call centers made it so the people you talk to on
  • by Somervillain ( 4719341 ) on Thursday April 25, 2024 @10:30AM (#64424216)
    Sorry, I've seen AI...ranging from copilot to Amazon and Google offerings. They're garbage. They offer little more than a user would get from hitting Ctrl-F on a well-written webpage. If a user is calling, they're either not very bright or have a problem they don't know how to explain. AI will not help much with obscure or poorly explained problems and your users will just resent you. If you can be replaced by AI, you could have been replaced by those horrific numbers where you dial in and press 5 different digits just to get to the right dept. In the last 20 years, companies have done all they can to eliminate human interaction and not support their products. Anything AI can do, has been done by those prompts and a webpage.

    Finally, say I am wrong...AI is only as good as it's training data. If you can't write a helpful instruction manual, you're going to train an AI to answer customer questions correctly? I suppose it might work in very limited scenarios...but no, I don't see meaningful headcount reduction. If you want to fire people, go ahead. You'll piss off your customers. AI won't make them happier...they'll be just as pissed off dealing with an AI as those garbage prompts.

    This is offshore outsourcing all over again. Piece of shit MBAs get techno boners for something they read in a McKinsey report about AI solving all the world's problems and make stupid claims about how AI will eliminate entire depts. We saw this with Offshore Outsourcing in the early 2000s.

    Slashdot had weekly articles telling programmers you'll never work again, outside India, and that all development will be done overseas...and every business tried doing that for about 5-10 years...and NO ONE MADE money by offshoring. Quality went down, costs went up. They hired more and more people locally and overseas to correct for their mistake and it still didn't work. It turns out if the person is worth hiring, you're not the only one who wants to hire them, so it's quite hard to find talented people in Asia to work for very low wages....and now all those companies have abandoned the philosophy of only coding in Asia. Most have a mix and have rehired the same number of domestic programmers, if not expanded their local headcount.

    Everyone who works with AI and is not selling you something knows it won't replace many jobs you ACTUALLY pay people to do today. If you can replace an entire dept with AI and NOT PISS OFF YOUR CUSTOMERS, then I am skeptical that dept was providing value in the first place. AI can provide some value in the future, the problem is these people are lying about what it can do well and what it will never do well. It's a tool...a very expensive one with some interesting strengths and LOTS of weaknesses. It's not intelligent. It's not aware of what it's doing. It's not C3P0, Ultron, or cerebro....despite Silicon Valley snake oil salesmen saying it is.
    • You underestimate what consumers will tolerate. The newer tech companies don't have any phone support, and it hasn't hurt them. Most of the time I've had to contact customer support (with few exceptions, like banks) there hasn't been any support to speak of.

      Without programmers you don't have a product. That's much more of an impediment to business than lack of phone lines.

  • First UK firms complain about TikTok ban being devastating [bbc.com] and now this. My luthier is going to be busy.

    If your call centre is populated by poorly-trained people reading from a script then yes, it is amenable to being converted to an AI. And if your business model depends on dopamine-hit dependent youngsters endlessly swiping then you were always going to have problems eventually.

    Sorry for the individuals concerned, obviously. But "devastating"?

  • by Voyager529 ( 1363959 ) <voyager529@yahoo. c o m> on Thursday April 25, 2024 @11:26AM (#64424414)

    In the days of yore, we had first level operators who got an initial description of what the caller was talking about and routed calls. A handful of companies still do that; Barracuda is my go-to example, and their phone support is one of the best parts of their service.

    Then, we got menus - sales, press 1, support, press 2, billing, press 3, etc. Not great, but it helped weed out the support calls from the billing questions.

    Then, we got voice prompts, where we *said* 'sales', 'support', or 'billing'...and that's when things got messy. For starters, the always-listening system mistook traffic for a person speaking, giving "I'm sorry, I didn't get that" vibes, and made navigating the menu take twice as long.

    And then, it continued to get worse, with the "in a few words, tell me what you're calling about". It got even worse, because it's like getting to a bash prompt for the first time, with no 'help' or '?' option...so now we had to distill the description of a problem into a few words, hoping one of them is a keyword...God help you if the issue is "I can't get the app to show me my current balance" - obviously a support issue, but "current balance" is more likely to be a keyword to send to the billing department. Oh, and systems vary as to whether they'll listen the whole time, or if they'll ignore you until they've given their whole spiel. Frequently, with long annoucements that aren't relevant to the situation at hand.

    Also, there's a special place in hell for whoever decided to inject advertising into hold music.

    As a counterbalance, I *will* give some credit to my cable company, who really went out of their way to make the automated functions actually-helpful. It detects the account based on the incoming phone number, checks for outages in the area, and can reboot the modem and do a connectivity test right from the IVR. Does it take six minutes to get into the queue? Yes. Is that annoying? Yes. Can I appreciate that "reboot the modem and router and do a connectivity test" solves the majority of technical issues for the majority of people, and that streamlining the process to do that is helpful for both the ISP and the customer? Yes, I can.

    So, let's move the football down the field and discuss the AI element...In certain areas, it probably *could* be helpful. Tier 1 tech support is probably a great application for it. At our office, we take turns calling Intuit for support, because they seem to be trained in being infuriating, and even our lowest tier techs don't deserve that kind of torture. Would I rather talk to an AI when calling Intuit for support? Yes.

    However, I could see areas where this would be bad. Insurance carriers would be my perfect example of this - there's a *need* for both human judgment and accountability when dealing with insurance claims. Having each statement from the phone system conclude with a paragraph-long ChatGPT disclaimer would be insufferable, and they'd all amount to "I'm just a chatbot, you need to verify this information with a CSR..." "then let me verify this information with a CSR" "Before you verify this information with a CSR......", it'd easily devolve into being unproductive...but if 'fool the AI' is the name of the game, some enterprising troublemakers will get the phone system to agree to do some massive payout, which will then make it even more impossible for end users to get their claims sorted properly.

    Ultimately, there are indeed places where an AI system can be helpful in a phone system. If the goal is for it to be helpful, I do think it can be. However, if the phone system is intended to be a barrier to customer service, rather than an enabler of it, AI will look great this quarter, and terrible every quarter.

    Of course, things will get *really* interesting when an enterprising developer with a grudge and a GPU cluster gets so pissed that he writes his own AI who can call customer service with the express intent of doing what he wants...six hours over the phone and ultimately finding an exploit? Sounds like an unstoppable force meeting an immovable object...

  • They'll employ shitty braindead machines that can argue in a circle with people tirelessly until they get so frustrated they hang up?
  • AI Chat bots, in one year, will not be ready to take on a meaningful customer service role. Let's use Rogers as an example, have you ever had a talk with Anna, their online chatbot, and thought: “This is less than totally useless?”. I'll grant you that most of Rogers customer service, sits between, 10 minutes of reading on an old modem pamphlet, and 20 minutes, but even so, Anna is worse, by a massive factor.

    What about Amazon? Microsoft? What company do you want me to pick? AI Chat bots are
  • I've been building call centers (we actually call them 'contact centers' these days) based on Twilio and Amazon Connect for large corporate clients for the last 4+ years. I don't think 'Indian IT company Tata Consultancy Services' stated the situation correctly. It's not that we'll have a "...'minimal' need for call centres in as soon as a year...". Instead, we'll be reducing the number of contact center agents needed to run a contact center by using AI.

    But there's alot more to a contact center that the

  • Now they will be able to have an AI jail where your complaint falls on deaf ears.
  • ... into the fire.

    We went from knowledgable people on help desks
    to people who can read the manual to you
    to bots you have to game to get to a person who can read
    now on to a bot that will likely stumble or hallucinate before solving the problem
    *and even if I'm wrong* and they get as good as current conditions are
    or heaven forfend better
    we will be the beta testers / machine learning trainers

  • It's not AI that will kill off call centers; it's the wanton incompetence of call centers.

  • by Chelloveck ( 14643 ) on Thursday April 25, 2024 @01:47PM (#64424958)
    It's true that AI is better than most call centers already. But that's not because the AI is any good, it's because the call centers are so bad. A Speak & Spell could outperform most scripted call centers.
  • Sorry, but I fully believe that NS (Natural Stupidity) can and will conquer such attempts at using AI (Artificial Intelligence)

    On top of that, the less intelligent ones will refuse to use the AI support, or will not follow it's instructions correctly and blame the AI.

    Long time doing tech support, so it's not just being pessimistic about humanity but my own experience with the ones calling tech support for help.
    (Yes, that's not evidence, it's just anecdotal, but it absolutely is my opinion.)
  • ... with "AI Could Kill" please!

  • Make the customer experience as painful and frustrating as possible to hope you just give up and continue giving them money.
  • Intelligent IVR's were also supposed to be the death knell of outsourced call centers. A dozen years on and outsourced call centers have grown from tens of thousands of employees in the 2000's to over 17 million people today [probecx.com].
  • Only thing worse than talking to an offshore call center operator, is talking to an AI bot.

Some people manage by the book, even though they don't know who wrote the book or even what book.

Working...