The biggest reason I don't go to movie theatres much any more is that the studios and theatres insist on showing them almost only in "3D" - which looks like a blurry dark mess.
"Real-D" is total crap, not being able to project at proper brightness and with too much "crosstalk" between the eyes. The only mildly barely watchable 3D tech is IMAX 3D, but for which there is only one theatre in the whole country where I live (and it has been open for less than a year) and which costs twice as much as a 2D ticket (when they are available...).
But even that does not work well. Stereoscopy at a fixed depth is straining on the eyes and they can't adjust fast enough when there are fast movements, making everything a blur.
Many movies tend to mess up the scale for bigger effect, for instance making large structures look like tiny plastic models balancing at the tip of my nose -- and that just breaks the "suspension of disbelief", reminding my brain that I am watching a movie. When the framing and perspective instead is natural, such as they are in wide shots, the 3D effect is often so small that it does not add anything.
So, give me 4K projection in 2D, in a large theatre with a good sound system! That's how you compete with watching a month later at home. Even if I watch only a DVD on a 32" TV, that still gives me better image quality than in a 3D theatre.
Forget food and drink! I don't want my movie experience ruined by loud chewing noises in my neck and acidic smells.
But DO organize midnight premieres of new blockbusters, where the biggest fans and the devout cosplayers (including me) show up. Those have been some of the best movie experiences of my life.