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Steaks Could Soon Become Champagne-Like Luxury, Says Boss of Europe's Top Meat Processor (bloomberg.com) 214

The boss of Europe's top meat processor said beef will become a luxury like champagne because of the climate impact of producing it. From a report: "Beef is not going to be super climate friendly," Danish Crown Chief Executive Officer Jais Valeur said in an interview with Danish newspaper Berlingske. "It will be a luxury product that we eat when we want to treat ourselves." Valeur said pork would be a more climate-friendly protein. Danish Crown is one of Europe's largest pork producers, although it is also a player in the beef market. Meat companies are coming under pressure to curb greenhouse gases, with 57% of all food industry emissions coming from making animal products, according to one study. Tackling methane emissions from livestock is one of the most critical climate challenges for producers.
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Steaks Could Soon Become Champagne-Like Luxury, Says Boss of Europe's Top Meat Processor

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  • Sort of like saber rattling but with threats of price increases, so that price increases will be better accepted so the company can make more profit.
    • Well unless that drought out west has gone away there may indeed be a shortage of beef.

      • Well unless that drought out west has gone away there may indeed be a shortage of beef.

        I think we'll see the hit in avocados and nuts (almonds is it?) first as that those are the most thirsty plants they have out CA way.

  • by Ostracus ( 1354233 ) on Wednesday October 13, 2021 @02:24PM (#61888337) Journal

    Beef has traditionally been the more expensive meat, with chicken being the cheapest. Pork falling somewhere in the middle. Seafood depending on what kind and location also being expensive.

    • Re:Sliding scale. (Score:5, Informative)

      by ShanghaiBill ( 739463 ) on Wednesday October 13, 2021 @02:45PM (#61888465)

      Beef has traditionally been the more expensive meat, with chicken being the cheapest.

      Not quite. In the 1800s, beef was much cheaper, and chicken was a luxury food.

      Chicken farming became far more productive during the 20th century. Chicken became cheaper than beef in the 1960s and continued to fall in relative price.

      Chicken: A brief history of America's most consumed meat [westonaprice.org]

      • Chicken was a common meat of choice during the great depression for a lot of families because it was cheap. So despite my grandparents raising cattle, when the family was over and it was time for a big meal it was almost always fried chicken, because that's how they grew up.

        • by chill ( 34294 )

          Herbert Hoover used the phrase "a chicken for every pot" in the 1928 Presidential campaign because chicken was a premium food. It might have been available to a farmer, as they could safely eat roosters without impacting egg production. But unless you were on a farm, it was much more expensive than beef. Cows were just easier to process. Chickens had to be processed by hand, and there was little meat on each bird. Until they were bred for uniform size, chicken was the premium meat over beef.

          • by pjt33 ( 739471 )

            Herbert Hoover used the phrase "a chicken for every pot" in the 1928 Presidential campaign because chicken was a premium food.

            Are you sure it's not because it's an obvious reference to a saying attributed to Henri IV of France?

    • Beef has traditionally been the more expensive meat, with chicken being the cheapest. Pork falling somewhere in the middle. Seafood depending on what kind and location also being expensive.

      Steak being the most expensive form of beef. A good steak is probably my favorite thing on this earth but I haven't had one in years just due to the price. I've also now given up pork ribs, chicken wings, and crabs as the prices have doubled in the past year.

      • Steak being the most expensive form of beef. A good steak is probably my favorite thing on this earth but I haven't had one in years just due to the price. I've also now given up pork ribs, chicken wings, and crabs as the prices have doubled in the past year.

        If I were you, I think I'd look for a better paying job...?

        Eating fine foods is one of the central pleasures of being a human being, and we are not on earth for that long.

        Enjoy it while you can.

        Sure, prices have gone up a bit, but they aren't outrag

      • My solution is grill a little steak and a larger amount of chicken, maybe some hot dogs.

        The first few bites are where it's at anyways. Soloing a 24 oz porterhouse is something I'm better off not training my stomach to handle.

        And forget ordering one at a restaurant. There are many things they can prepare much better than I can, but grilling a steak is too easy to pay for.

    • Beef has traditionally been the more expensive meat

      People were apparently quite happy with this. In England, you had the tradition of the Sunday roast, with various recipes made from the leftovers during the rest of the week. If you could afford a Sunday roast, you were financially comfortable.

      Nowadays, some people expect to eat enormous steaks every day, and the meat industry is geared to that demand. The environmental cost is significant, with a great deal of agriculture being devoted to animal feed. Apart from people liking the taste of meat, there is a

  • The price of meat substitutes remains where it is while meat prices skyrocket far above it, or the price of meat substitutes comes down, considerably. I've seen no sign of either happening at the supermarket.
  • by MrLogic17 ( 233498 ) on Wednesday October 13, 2021 @02:35PM (#61888413) Journal

    People who live in urban areas might very well find meat to be unavailable.

    For those in rural settings, it will never be unavailable - it's just too easy to fence off a field and get a calf.
    It's really common for people to chip in and buy half a cow, for example. Farmer get a little easy cash from an extra cow, and families get a freezer full of super high quality meat.

    Another divide between those in high and low population density areas. I'm not seeing many positives to urban living these days...

    • Yes, but I will say that for small scale agricultural production, it's still more efficient to do pork. My grandparents had about 6 or 7 acres of land and lived a very modest life - he worked when he was younger but was "retired" (moreso just stopped working) by his 50's. He had enough saved to pay the power bill and property taxes but for food he pretty much had a small farm that he'd raise crops and animals on.

      He always had plenty of chickens and hogs - sometimes various other stuff like ducks or geese -

      • A cow will be perfectly happy on an acre of land. If you're willing to take careful care of its diet, then on much smaller land. Your grandpa just didn't like cows.

        • You make my point though - "A cow will be perfectly happy on an acre of land": you can keep 5-6 pigs in a 15 sqft pen - and you don't need to watch their diet you can basically just throw your leftover scraps to them and they'll eat whatever.

          A whole acre is a lot of land and is better served growing beans or corn. That's not to say what one SHOULD do with land, but if you're going for maximum efficiency cows ain't it.

      • Yes, but I will say that for small scale agricultural production, it's still more efficient to do pork.

        Hell, I dunno where you live, but down here there's MORE than enough feral hogs out there you can kill and eat, pretty much no limit, any time of year.

        My friends and I are actually using this as an excuse to buy more guns....450 Bushmasters are what we're going to play with next, on an AR platform.

        Here's an interesting VIDEO [youtube.com] about the round and showing taking some hogs with it.

        You can skip to about

        • At least you are shooting at their vitals. The videos where they are just hosing them down with bullets from a helicopter turn me off.
    • It won't become unavailable in rural areas, but it won't necessarily be an everyday thing. This is part of a middle class psyche I think, that you have to have a major serving of meat (usually beef) at every meal because that meant that you weren't poor and had to go meat-free for a day. A lot of what we eat daily these days is what would be considered luxury foods in the past. Ie, the wealthy landowner in colonial America had a lot of cakes, because sugar was expensive, and those wealthy guys also ende

    • by ljw1004 ( 764174 )

      People who live in urban areas might very well find meat to be unavailable. For those in rural settings, it will never be unavailable - it's just too easy to fence off a field and get a calf. It's really common for people to chip in and buy half a cow, for example...I'm not seeing many positives to urban living these days...

      This is unrelated to urban vs rural. I assure you plenty of people in cities participate in cow-shares. Once the meat has been divided up and packaged, the incremental cost to ship it anywhere is insignificant next to all the other costs. That said, the cost of meat from a cow-share is currently a fair bit higher than the cost of bulk cheap meat from the supermarket. I do cow-shares, and I view them as a luxury.

      What you're talking about is the divide between paying someone to do the work, vs doing it yourse

    • People who live in urban areas might very well find meat to be unavailable.

      For those in rural settings, it will never be unavailable - it's just too easy to fence off a field and get a calf.
      It's really common for people to chip in and buy half a cow, for example. Farmer get a little easy cash from an extra cow, and families get a freezer full of super high quality meat.

      Another divide between those in high and low population density areas. I'm not seeing many positives to urban living these days...

      Plus, rural people hunt and fish, something that city folk rarely do, if at all. Deer, rabbit, and wild turkey are all plentiful in the South, and if you're brave enough, wild hog is beyond plentiful and is now becoming such a nuisance that some areas are paying bounties to kill razorbacks. So win-win on that one (Florida authorities are also paying bounties on pythons, but I'm not brave enough to eat invasive snake). Southerners have always supplemented their store-bought meat and groceries with wild game

      • ...meat for easy storage in freezers (something else just about everyone down here has... a big meat freezer).

        UGH...I lost everything in my fridge, my fridge AND my big big chest freezer that was filled to the brim with meat from hurricane Ida.

        (that bitch).

        I was lucky, however, in that while my power was out for at least 7 days...maybe a bit more, it was one of the first in the NOLA area to actually come back on...looking at Entergy map, my little area was green early and surrounded by red outage for mil

  • by paugq ( 443696 ) <pgquiles@@@elpauer...org> on Wednesday October 13, 2021 @02:38PM (#61888429) Homepage

    So they want to make more money and climate change is (again) the pretext.

  • by Thelasko ( 1196535 ) on Wednesday October 13, 2021 @02:46PM (#61888475) Journal
    I agree with this sentiment. From a theoretical standpoint meat substitutes, like Beyond or Impossible, can be made much cheaper than real meat. Animals use a lot of energy moving around, and generating body heat. If we can grow plants that we consume directly, instead of feeding it to cows, we can eliminate a lot of waste from the system.

    Beef won't be a luxury just because it will be more expensive. It will be a luxury because the alternative will be SO CHEAP.
    • Beef won't be a luxury just because it will be more expensive. It will be a luxury because the alternative will be SO CHEAP.

      Some products are desirable because they are expensive. I believe the term for this is Veblen goods.

      People don't go to a fancy restaurant to save money. And maybe most people don't go to fancy restaurants because the food is really good. To some extent, people go to restaurants to show off.

      People won't eat cheaper substitutes for meat, because no matter how good the emulation, they are "the real thing".

      Speaking as a vegetarian, I don't want my food to imitate meat. I use a processed soybean product that is

  • Once people get on board with paying for the internalized and externalized cost of a product this will be not so politicized.

    • by PPH ( 736903 )

      paying for the internalized and externalized cost of a product

      Paying who? I don't get a check with a note attached saying "Sorry for all that carbon. Here's your $0.15" I suspect that a lot of it goes to helping third world countries most impacted by climate change. Which is to say into the pockets of totalitarian leaders skimming the wealth off their country.

  • One or the other has to give - or some combination of the two. The idea of limiting population was brought up 50 years ago and was dismissed so limit consumption it is. Here's the meme https://www.genolve.com/design... [genolve.com]
  • ...who wants to sell more meat for higher prices.

    That's ok, I'm not in Europe. My meat comes from 10km away. I can pet the cow (in-advance), and learn about its educational history if I choose.

  • Cattle raised on grass growing on thick layers of soil sequestering carbon provide an economic incentive to draw down gigatons of atmospheric CO2. Feed-lot raised beef relies on diesel and factory farm soil-destroying mono-cropped soy beans and corn. Does not.

  • by waspleg ( 316038 ) on Wednesday October 13, 2021 @03:31PM (#61888775) Journal

    "Beef is not going to be super climate friendly," Danish Crown Chief Executive Officer Jais Valeur said in an interview with Danish newspaper Berlingske. "It will be a luxury product that we eat when we want to treat ourselves." Valeur said pork would be a more climate-friendly protein. Danish Crown is one of Europe's largest pork producers

    Gee, I wonder what the vested interest is? How is this fucking news?

  • Champagne $9.99 a bottle. You CAN pay more, most of it isn't worth the money. There are occasionally some really good champagne's that cost a fortune, but not often.

    • I pay $8 a bottle for Prosecco and it's always a crowd pleaser. Serve it in a small dessert wine glass or white wine glass or a special Prosecco glass if you're one of those kinds of people.

  • You can buy a $5 steak from a crappy chain store, and you can buy a $5 champagne, whoops, I mean 'sparkling wine', because it is from California, not the proper French county.

    But most people are looking to buy a $50+ bottle and a $50 steak, both of which can easily be had a good NYC restaurant. Even more (for both) at a MICHELIN starred restaurant.

  • At least as far as my own experience goes, I'm drinking champagne far more often than I eat steak. Maybe because I'm more particular about steak than champagne :D

  • Steaks Could Soon Become Champagne-Like Luxury*, Says Boss of Europe's Top Meat Processor

    *In Europe
  • It's $15 to buy a rib eye steak around here, and that's just for the store brand. This is not the good stuff.

    About the only time I one now is if it goes on sale or is marked down because it's about to expire.

    When you kill off your herds and dump the carcasses in a pit while getting your socialist payments from the taxpayers, it's no wonder beef costs so much. And the same goes for pork.

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