Comment Re:When upgrades, aren’t. (Score 1) 51
The new company would retain the Sony and Bravia branding for televisions and home audio equipment but use TCL's display technology..Sony's Bravia line survived by positioning itself at the premium tier where consumers pay more for high-end picture and sound quality.
So Sony only outlasted the other half dozen brands that already exited the market by selling a premium product.
And now they expect to take that Porsche, engine swap with Kia, and still call it a Porsche.
Good luck with that, “Sony”.
I'd rather they'd just exited the business entirely rather than just let some Chinese shop slap their name on products. "Sony" on gear use to mean something.