The idea is that anyone in the world can send heavy workloads over the cloud to a Q.rad and have it render the task and heat a person's home in the process. The two industries that are targeted by Qarnot include movies studios for 3D rendering and VFX, and banks for risk analysis. Qarnot is opting in for Ryzen Pro processors over Intel i7 processors due to the performance gain and heat output. According to Qarnot, they "saw a performance gain of 30-45% compared to the Intel i7." They also report that the Ryzen Pro is "producing the same heat as the equivalent Intel CPUs" they were using -- all while providing twice as many cores.
While it's neat to see a company convert what would otherwise be wasted heat into a useful asset that heats a person's home, it does raise some questions about the security and profitability of their business model. By using Ryzen Pro's processors, OS independent memory encryption is enabled to provide additional security layers to Qarnot's heaters. However, Q.rads are naturally still going to be physically unsecured as they can be in anyone's house.
Further reading: The Mac Observer, TechRepublic