Elon Musk Names NBCU Ad Chief Linda Yaccarino as Twitter CEO 160
Elon Musk on Friday named longtime media executive Linda Yaccarino as the new CEO of Twitter. "I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" Musk wrote in a tweet. Yaccarino "will focus primarily on business operations, while I focus on product design & new technology," Musk said. Earlier in the day, Yaccarino announced that she was leaving her role as chairman of global advertising and partnerships at NBCUniversal. "It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team," she said in a statement Friday. "We've transformed our company and the entire industry."
Ion Musk? (Score:1, Redundant)
wtf is that?
Re:Ion Musk? (Score:5, Funny)
Are you positive that's his name?
Why so many words? (Score:1)
"Found a patsy who will be my fall guy" would have been enough.
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Given his other companies, it's possible that it's more of a "got tired of the toy i was playing with, so i hired someone else to handle it while i go play with something else", which is probably good news for twitter.
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Not considering her prior business affiliations.
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In much the same way that, in southern California, "dude" is more a state of mind than a statement of gender, a "fall guy" is more a statement of blame than gender.
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Fall Guy as a term also applies to gals.
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"Right-wing extremist" from NBC and the WEF? You have completely lost the plot, please get some help.
yes, burn them down too (Score:2, Informative)
Not to mention the fat sloppy blowjob Jimmy Fallon gave him on the Tonight show back when the thought of Trump running for President was so ridiculous we thought it was all a jape.
So NBC havs a lot to answer for.
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Misinformation?
How is it misinformation to repost someone else's raw unedited video in full?
Duuuuuuuude, you're being a total dick! You gotta share your weed with the rest of us! Why you so selfish, bro? We all want what you smokin!!
Re:It's Twitter (Score:4, Insightful)
And in the more general case it is very easy to spread, and even create, misinformation by posting unedited videos. You can do this by omitting context, or by creating deceptive context, or by framing the video in a dishonest way, or by many other means. For example, you could just repeat something many times. If you have a single video of a person stumbling, you can make people believe that the person is clumsy just by showing that video over and over again. It doesn't require tricking your audience into believing that it's a different video each time, they can know that it's the same video. They just have to see it over and over again and they will eventually associate that person with clumsiness. They will do this involuntarily, it's not about logic.
I've seen this argument many times, this notion that truthful statements can't be deceptive. It's wildly inaccurate, some pundits have built their brand on deceiving people in exactly this way.
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Libs of TikTok takes the full unedited videos and reposts them. No edits, no commentary, nada. She's just a copy service moving the same bits posted by the original content creator on TikTok to the Libs Of Twitter feed. She literally does nothing but copy their videos and republish them for her Twitter feed.
How is that misinformation?
It isn't. Rsilver is a frothing, barking at the moon lunatic, yelling complete nonsense that doesn't even make any internally consistent sense and the rest is lies. He is
Re:It's Twitter (Score:5, Insightful)
Apparently there's more to it [wikipedia.org] than that. Nice hysterical rant though.
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What in your link do you feel makes anything I said untrue in any way?
I see nothing but a long article affirming everything I said. How about you quote something from your link instead of dropping a link bomb you know no one will read, followed by empty ad hominem?
That was rather transparent. Try again.
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This is an example of an untrue claim [thepinknews.com], and has led to harassment and threats of violence to the staff of the hospital.
I don't know what valuable service you imagine Libs of TikTok is providing, but I guarantee you the actual threats and harassments it inspires are worse.
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The claim was true. They were performing procedures and drugging kids under 17.
Next?
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This was a very intentional pick. She is a right wing extremist. Twitter is trying to change from a general social media micro blogging site to a Fox News competitor. They're even in talks to hire Tucker Carlson after Fox fired him.
Hilariously, the chuds are mad at this choice because she did something for the World Economic Forum, which to them is a (((globalist))) aka Jewish conspiracy or some shit. Incredible stuff.
are you sure? (Score:2)
Re: are you sure? (Score:2)
Anybody to the right of Mao is far right in these people's minds.
Re:She's not a patsy (Score:5, Insightful)
Well let's she, Trump appointed her (Score:3, Interesting)
And Elon Musk literally just offered Tucker Carlson a job. He's turning Twitter into Fox News (or trying to). What do you think that says about the CEO he's going to hire?
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Odd choice (Score:2)
That's an odd choice for someone who is saying he wants to challenge the woke mob. NBC Universal and the woke mob are like peas in a pod.
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Ron DeSantis said woke was the belief in injustice and the need to fight injustice.
He also anti-woke.
Think about that for a minute...
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It's almost like people have different ideas about what injustice is and who is responsible for it.
People who are anti-woke would tell you that wokeists assign blame via skin color and that it attempts to set up a caste system according to who is supposedly "under privileged" that curiously doesn't seem to conform to any actual measure of privilege. So you can find that, e.g.
Re: Odd choice (Score:2)
Like that Star Trek episodeâ¦âSpockâ(TM)s Brainâ?
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Well when you write a book in this book you detail how you single out one company for retribution and this company then cites your own book in a lawsuit, you just might be in over your head.
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> NBC Universal and the woke mob are like peas in a pod.
She's also a WEF "Global Leader" and committee chair.
Perhaps Musk wants to make Mars seem more appealing than Earth.
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> NBC Universal and the woke mob are like peas in a pod.
She's also a WEF "Global Leader" and committee chair.
Perhaps Musk wants to make Mars seem more appealing than Earth.
Here we go https://en.wikipedia.org/wiki/... [wikipedia.org]
Re:Odd choice (Score:5, Insightful)
She was appointed by Trump to a sports/fitness council. Later, as president of the Ad Council, she worked with the Biden administration on a COVID-related ad campaign.
Seems like a professional person doing business, nothing more.
https://en.wikipedia.org/wiki/... [wikipedia.org]
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I concur, I don't see reason to believe otherwise.
Re: Odd choice (Score:2)
If anyone wants to follow the discussion on twitter without signing up, nitter allows you to read and serch posts https://nitter.net/search?f=tw... [nitter.net] link goes directly to a search of posts to elon containing WEF but you need to click the tab tweets to see them.
Um.. she's a right winger (Score:5, Informative)
how do you even figure (Score:2)
From: [linkedin.com]
Yaccarino is the Chairman of the WEF's Taskforce on Future of Work and sits on the WEF's Media, Entertainment and Culture Industry Governors Steering Committee. She is also highly engaged with the Value in Media initiative.
Yeah an executive in the globalist club that's giving corporations social credit scores, and particularly a leader in an the advertising industry that's pushing wokism full tilt, really gives off that 'right wing' vibe.
What makes you think Corporations are woke? (Score:4, Interesting)
She praised diversity... for women. When it was convenient for her personally. That's a pretty common right wing thing. It's like my boomer friends who are against age discrimination but not homophobia.
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What evidence do you have that she is a fan of libsoftiktok or anything else?
Because she's a huge figure in the social media world and follows people you don't like so she knows what's going on?
And what is wrong with libsoftiktok anyway? All the account does is repost liberal videos from TikTok giving them a larger audience. Isn't that what people on social media want??
You're fucking nuts. Please don't stop being you. I love ya, baby!
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You're full of shit. She follows over 1000 people from across the entire political spectrum from extreme left to extreme right. She is a social media ad exec, you dumb shit. She has to know who is popular and follow them to find out what they're saying and see the resulting likes/dislikes, retweets and the rest.
Your class warfare Marxist conspiracy crap is hilarious but this shit you're posting is a flat out disinformation campaign and a 100% lie. Anyone who spends 30 seconds looking her up can easily t
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So a sane person will now be CEO. That's good news.
Of course, that's assuming she's actually allowed to do her job...
Job from hell (Score:5, Insightful)
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Yeah, it'll be a mess. You know he won't be giving up control. He's only installing her into the position in title and only because the Saudis he borrowed the money from to buy Twitter are forcing him to do so.
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Don't forget the Twitter poll he ran quite a while back, where he asked if he should give up the CEO role (and said "I will abide by the results of this poll").
But in any case... Yaccarino will be CEO of Twitter in the same sense that Medvedev was President of Russia a few years ago - she'll have the title but will basically be a puppet.
Re:Job from hell (Score:5, Interesting)
Re:Job from hell (Score:4, Insightful)
So she'll be CEO, but her boss will be active in designing the product, probably subverting all her plans. That's a recipe for making her job a complete nightmare.
I don't know. Gwynne Shotwell [wikipedia.org] has been an executive at SpaceX for over 20 years now. Although she's not CEO, it's understood that she runs the company day-to-day, and Musk provides vision and direction. If Musk and Yaccarino have worked out a similar agreement, it might work out very well.
Code is policy. (Score:2)
Especially if he can't be fired.
Still very uneasy about inviting WEF inside. What's the plan there?
Blah blah blah (Score:1, Troll)
When you threaten an organization they have to post [npr.org] or else their own name will be given to someone else, you know how desperate things are.
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We haven't had any aritcles about Twitter's advertisers fleeing en masse [vox.com] or the number of bots which has flooded in since that pedo guy took over
Private companies don't have to report on their failures. Public ones do. No surprise it stopped when they didn't have to.
Seeing lots of ads on Twitter lately. (Score:2)
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Post something to counter the argument. Or sit there and bitch. I see you have decided.
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I just want to see how far /. will fall. We have the absolute dumbest "tech" audience out there, and it just keeps getting worse. I argued against that tide for a while but was overwhelmed.
Now I just want to see how bad it gets around here. I'm honestly curious about where the line is for some of the old timers; how retarded does it have to get before they say, "wait a second".
As a long time twitter user, I will say that rumors of it's demise are vastly overstated ( to the point of laughable ). It's as
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Dude you use twitter you’re already the wrong kind of person for this site.
Re:Twitter situation (Score:5, Informative)
He implemented "community notes", which is a bit like the slashdot response and moderation system. If someone says something completely wrong or misleading, they aren't censored but the community will step in and add context or point to alternative information. This can and does happen to everyone, including Tucker Carlson (specifically mentioned by Musk) and Joe Biden, which recently got community feedback after claiming to have created a lot of jobs in the new economy.
"Community Notes" was an existing product at Twitter called "Birdwatch", [twitter.com] Musk just re-branded it.
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Musk isn't a pedo guy, Musk *called* someone a pedo guy, which is modern slang for "old creepy guy" and has nothing to do with pedophilia. We know this is correct because it went to court and that's what the court decided.
Just because the courts found in favor of the billionaire over the commoner doesnt mean "pedo guy" doesnt mean what the words in the phrase suggest to any sane person. It's very clearly an accusation of pedophilia.
I don't think people quite realize how the situation has changed here. The next presidential election will NOT have twitter tipping the scales to the democrats, Tucker Carlson will NOT be on a short leash at Fox, and community notes will prevent just about everyone from gaslighting the population.
Correct, it will continue to tip things in favor of conservatives as it has done in the last few elections as conservative voices have been found to be far louder on the platform than leftist ones since well before Musk took over https://penntoday.upenn.edu/ne... [upenn.edu] .
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You wanted to respond to the person I was replying to I think.
Re:Twitter situation (Score:5, Informative)
Let's see... Advertising revenue is down 60% [cnn.com] meaning they lost roughly $80 million in revenue per month [washingtontimes.com] and replaced it with roughly $5-10 million on a month [techcrunch.com] in Twitter Blue subscriptions, but even those are churning at a rate of 50% [mashable.com] which is around 10 times a normal rate for a web subscription. Oh, and general Twitter usage is down about 10% [buzzfeed.com].
So yeah, ya know, hiccups.
Yeah, Twitter is now half owned by Saudia Arabia and Qatar [aljazeera.com] and no longer has the oversight of being a publicly traded company. But I'm sure those free-speech loving investors will be happy to let Musk do whatever he wants...
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His vision for the company is "truth as a service" (TAAS), his exact words. So he's not becoming Fox 2.0 or right-wing, simply allowing everyone to have a voice.
He sure does seem to micromanage enough. Taking away blue check marks, giving them to random influencers. Then reports of this. https://www.businessinsider.co... [businessinsider.com]
Everyone previously had a voice on twitter. You just couldn't violate their TOS. Hell even the Taliban had that figured out but not republicans. Twitter's own internal study showed that right wing news traveled faster. Here's the numbers and data. https://cdn.cms-twdigitalasset... [cms-twdigitalassets.com]
You'll also note that twitter has open sourced some things except for
This place sucks! (Score:2)
Ok so let’s never post here again and show these demoncrats, lieberals, and globalists that we won’t stand for it by never coming back, posting, or viewing stories on slashdot ever again.
I can’t wait the liberal tears will be delicious!
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Musk would, too if he ever became aware Skippy exists.
Must be a lot of money up front (Score:1)
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Place your bets (Score:1)
How long will it take Elon to knock her up?
Depends (Score:2)
Is she going blonde?
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She's 59, married with two kids. Your scenario seems extremely unlikely.
Re: Place your bets (Score:2)
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The question was, of course, more inline with Muskâ€(TM)s character than hers.
So was mine, actually. I don't think he's making moves on older women.
Re: Place your bets (Score:2)
Deadpool (Score:2)
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here comes new boss... (Score:2)
I Don't Envy Her (Score:3)
If he had said that he was planning on using some kind of new technology to bring Twitter's operating costs to a bare minimum and run the company as a non-profit while personally bankrolling their operating costs in perpetuity for the sake of having a platform of near-absolute free speech, then his intentions would make sense to me. But I don't understand how anyone can increase the profitability of a company that is funded primarily by advertisements while simultaneously welcoming shit-posting edgelords.
Love him or hate him, Elon has proven that he can overcome significant challenges. However, those challenges are usually related to producing products and services for consumers and not in an industry where the consumer is the product. In that regard, Twitter is nothing like his previous pursuits and this is the first time I'm having significant doubts about his business decisions. No matter how anyone looks at it, this poor woman has one hell of an uphill battle ahead of her.
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That would obviously pose serious concerns to advertisers on the platform who probably don't want their company's branding featured next to a racist rant or a feminist's call to castrate all men.
When it is blatant racist crap, sure... but I think all too often this is used as an excuse to apply censorship to much milder online expressions, especially platforms like Youtube: "Oh our advertisers wouldn't want this". Have they actually asked those advertisers? I bet they haven't... and on a platform like YT it would be rather simple to ask them, using content tags (on Twitter it would be a bit harder, probably).
I fully agree that this is not at all like Musk's previous ventures. Twitter is not
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I completely agree: "racist" has now become "person I disagree with", which is a shame because being used in this manner is taking the teeth out of the word. At this point, calling someone a racist is almost a meme.
I love watching videos on Youtu
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My new favorite YouTube phrase was that someone was "unalived" by someone else with their car.
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Have they actually asked those advertisers? I bet they haven't...
I'll bet they haven't had to ask. The advertisers are the ones keeping Twitter in existence, and they know it. They knew it even before Musk started literally making legal threats against advertisers who stopped doing business with Twitter.
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Elon went to Capitol hill and had a private meeting with Chuck Schumer a couple weeks ago, and now announces a WEF executive as Twitter CEO.
I can only imagine the conversation went something like "This is your list of options, or the intelligence community will have six ways to sunday to get back at you"
She'll be fine. Elon, on the other hand, is going to learn how the screws are turned against people who get in the way of the tyrannical imperative to control speech and information.
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Of course he had input, but from a lay person's perspective. He only has a BS in physics. He's not an engineer. Making EVs look like regular cars seems pretty "well, duh" -- not exactly a technological leap. (I can't speak to why prior to Tesla the entrenched auto manufacturers didn't get that.)
Reusable rockets have been desired long before SpaceX. Either a rocket is reusable or it isn't. How much input can you po
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Making EVs look like regular cars seems pretty "well, duh" -- not exactly a technological leap. (I can't speak to why prior to Tesla the entrenched auto manufacturers didn't get that.)
I can. It was because their research showed that the people who said they were willing to buy advanced vehicles (hybrids, EVs, etc) told them that they would be more likely to buy them if they looked different, more futuristic, etc. And it's hard to argue with the evidence, because the original Prius looked funny AF and it was one of the most successful cars of all time. And it's obvious why it succeeded, too; it looked just funny enough, but not too wacky. Plus, you know, they're spectacularly reliable veh
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And don't get me started on HyperLoop, another complete joke. Anybody with any sense realizes why it can't possibly work long-term both in terms of technology and cost-effectiveness. (...vacuum tube transport ... it's fundamentally flawed.)
I generally consider myself a fairly sensible person, though I guess we all have our blind spots. Obviously this is one of mine. What do you consider to be the fundamental, and presumably insurmountable, flaws with the concept?
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And don't get me started on HyperLoop, another complete joke. Anybody with any sense realizes why it can't possibly work long-term both in terms of technology and cost-effectiveness. (The idea of vacuum tube transport has been kicking around for decades, so it's certainly nothing innovative. It's never materialized into an actual system because it's fundamentally flawed. Yet because Musk said it, it's somehow revolutionary.)
I don't understand why we as a society listen to *anyone* who claims to know how to "fix public transport" when that same person probably hasn't ridden a bus or train in years, if ever.
Re:I Don't Envy Her (Score:4, Interesting)
Just because he wasn't there from day one doesn't mean he didn't have extremely valuable contributions to the company.
Of course it did. What Elon did that was come up with a long-term plan that would make electric vehicles popular and affordable over the span of three models. The first was a sports car that would dispel the notion that electric motors are weak, since most people's experience with electric motors were in slow vehicles like golf carts. Then he would produce a luxury sedan and finally an "affordable" sedan. This created a gradation of low yield, high-margin vehicles to high yield, lower-margin cars. In the process, he used extremely pragmatic means, such as contracting the design of the Roadster to a third-party and buying a factory from Toyota under the condition that they help retool it for Tesla's cars. Unfortunately, having a long-term vision like that isn't nearly as common as it used to be - most other companies want to be able to profit almost immediately on a ventureor they'll just stay the course.
If we allow a generous definition for the word "consumer", launches of his cheap, reusable rockets seem to be in very high demand. Starlink also seems invaluable for people who have limited access to internet, especially right now in Ukraine.
That's correct, but he seems to be very successful at hiring good rocket scientists and getting them to agree on a common approach to a very challenging goal: reusable rockets. While hiring smart people and getting them to achieve a common goal seems pretty easy, all you have to do is look at how badly SpaceX's competitors are doing to see that it's not as easy as it sounds.
I don't even know where to begin with a statement like this.
I'd love to know of a leader that you believe is more hands-on than Elon.
Twitter has improved more in one year than.. (Score:2)
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I sincerely hope he's paying you for saying that.
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A phone number and a credit card is enough to verify 99% of the western world. How is that not sufficient verification for a social media site like Twitter?
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Most people are honest. There will always be a handful of people who will work their way around any system. They're not important.
Should we have everyone show up in person at Twitter HQ with their passport and 2 other forms of ID just to get a blue check mark?
The value of a blue check mark is so low I'm surprised they bother verifying anything more than a credit card with matching name. Who cares? Twitter is not important. Blue check marks are less important. Someone having a blue check mark for a nam
Re: She's a RWNJ (Score:2)
Please do (Score:2)
I highly encourage you to do your own research.
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You do any of your own research?
On the whole, I would say the politicians she follows leans pretty heavily to the right. But also includes Alexandrio Ocasio-Cortez. Is that sufficient for the nuts on the right and left to write her off?
Ack, she follows She Runs It and Equal! She must be a feminist and SJW! Right wing tards can now safely throw her onto the Enemies List.
Ack, she follows DeSantis and Pence! She must be a fascist! Left wing tards can now safely throw her onto the Enemies List.
Ack, she f
Re: Please do (Score:2)
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Musk put Tesla stock up as collateral in the buyout of Twitter. But as part of that, he put a guarantee on the value. His stupidness on Twitter was driving down the value of those Tesla shares he'd leveraged and the Saudis weren't gonna allow that. Which is why they're making him install a new CEO and have made him quiet down a good bit, in order not to hurt the price of Tesla.
Dude may be silly rich, but most of his money is tied up in the value of Tesla. He can't take that money out, or it'll tank the pric
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You already said all this nonsense twice. Did a third time somehow make any of it magically make sense or make it true?
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LibsOfTikTok is an account that posts "libs" (such as yourself) making fools of themselves on TikTok.
You sure about that? [twitter.com]
And for those unaware, the "children's hospitals" in question were mutilating children.
Have any proof to support that bullshit? (And no, I will not be "doing my research". It's your claim, back it up.)
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You literally linked to the proof in your own post. Good grief has Slashdot gone down the tubes. You clearly did your own research, saw the evidence with your own eyes, and then entirely ignored it to score points.
I read about a medical professional talking about procedures on 17 year olds, and vaguely suggesting that they MAY consider certain procedures for younger patients. I guess one person's consensual treatment of a 17 year old is another person's "mutilation of a child". You act like they are cutting dicks off 5 year old kids because they don't like playing with GI Joes, not treating actual real-life medical conditions. Or are you one of the "gender dysphoria isn't real" types?
In no way was she advocating violence
No, of course not. Just scream
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Maybe he's talking about circumcision which is a pretty common mutilation of children in the US
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Twitter improved quite a bit under Elon Musk.
Tee hee
No more was it dominated by the "verified elite" who were able to meet some random criteria to get "verified" and therefore placed at the front of all searches, now anyone could move to the top of searches.
The criteria was notability, measured by engagement, same as any social network. Musk remains desperate for engagement now, which explains most of the things he's doing. I mean, it partly explains them, him being a spoiled little rich boy who never grew up explains the rest.
now anyone could move to the top of searches.
That's not what users want, though. They want anyone they might want to hear from to do that, not people they absolutely don't want to hear from.
Twitter was one of the few websites where the ads were mostly non-offensive
hahahaha ads. As long as it's legal to block them, I will.
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No more was it dominated by the "verified elite" who were able to meet some random criteria to get "verified" and therefore placed at the front of all searches, now anyone could move to the top of searches.
All you had to do was provide a government ID to prove your identity.