But I've always felt FOSS is doomed because of the fundamental confusion about what "free" means.
It's been doomed for 40+ years.
Before Zelle, it actually cost me money to send someone money.
Using either PayPal or Venmo, it's never cost me anything.
Open Source is about source visibility; Free Software is about source USE. They are very different things.
How much closed-source free software is out there? Visibility has been a necessary condition for use.
Open Source exists to serve developers. Free Software exists to serve users. Some developers understand that they are also users.
I'm not so sure about your intended audience for open-source. My impression of OS is that it's just a different label for what is a superset of FS, i.e., software that's gratis, but with licenses other than GPL; but who they serve is pretty much the same.
Then there was this article wherein Perens wrote:
.. Open Source has completely failed to serve the common person.
.. [I]f they use us at all they do so through a proprietary software company's systems, like Apple iOS or Google Android, both of which use Open Source for infrastructure but the apps are mostly proprietary. The common person doesn't know about Open Source ..
Since when was open source supposed to serve the common person? AFAIK, it was to serve developers who could study it, possibly make changes, and incorporate it into their own open source projects. Common people simply don't care, and never will care, about how software works, just that it works. Perens then replied. (You can read his post and my follow-ups. My last comment (to which there is no reply) is here.) At some point, Perens just stops responding. The comments that were posted by Perens and others seemed orthogonal to open-source.
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.
It doesn't say anything about "government issues" nor anything about the intended recipient. It's about speech on any subject to anyone. Courts have also held it's not only literal speech.
"When people are least sure, they are often most dogmatic." -- John Kenneth Galbraith