The proposed subscriptions were CHEAPER than buying the features outright from the factory, but all the crybabies who would never buy a BMW either way ruined it.
With the heated seat subscription, the pricing was $18/mon, with options to subscribe for a year for $180, three years for $300, or pay for “unlimited” access for $415. Without the subscription it's $500 for the same option from the factory. So folks could have saved $85 buying the unlimited access subscription, rather than ordering it from the factory. People were too quick to complain before looking at the pricing and noticing they would have saved money.
And for those on a lease of say 3 years, they'd have saved money, not to mention that most only need them a couple months a year so they could have paid even less.
Not every subscription is bad. Should have done some basic math before screaming and crying. It cost buyers money due to their ignorance.