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Microsoft

Microsoft Adding More Ads To Windows 10 Start Menu (theverge.com) 328

Microsoft plans to double the number of promoted apps in Start menu. The change, which is scheduled to come with the upcoming Anniversary Update to Windows 10, will see the promoted apps count rise to 10. Tom Warren, writing for The Verge: Some promoted apps are pre-installed, but Microsoft notes that they can be fully uninstalled and any promoted items removed from the Start menu. Microsoft has not revealed exactly why the number of promoted apps is doubling, but it's likely that the company is using it as another method to attract developers to its Windows Store.
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Microsoft Adding More Ads To Windows 10 Start Menu

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  • by Anonymous Coward on Monday May 16, 2016 @11:31AM (#52120737)

    Where do I go to bend over?

  • Classic Shell (Score:4, Informative)

    by dejavu_1980 ( 1485269 ) on Monday May 16, 2016 @11:37AM (#52120777) Homepage
    Just install Classic Shell
    • How long before this is banned due to long "revenue"?

      • Re:Classic Shell (Score:5, Informative)

        by ITRambo ( 1467509 ) on Monday May 16, 2016 @12:01PM (#52120979)
        Classic Shell is not banned as such, and likely won't be as it uses a Windows installer. But, updates to Windows may break Classic Shell, in which case the latest version needs to be downloaded and installed if one wants to keep the Windows 7 look and feel. Many of us thought the evil empire was dead when the new management took over. Instead, they've doubled down on stepping on consumer's toes by turning every annoying thing on that is in Windows 10. Enterprise users, the big money maker for MS, will be able to deploy images that are exactly what they want them to be. Others, nope, since Enterprise isn't sold as an upgrade from Windows Pro, or as a one pack. It's large volume purchase only.
    • Re:Classic Shell (Score:4, Insightful)

      by Anonymous Coward on Monday May 16, 2016 @11:42AM (#52120823)

      Better yet, move to an OS that actually respects the user. Corporate controlled anything sucks to a large degree, hence my choosing to use Linux, especially the non-sponsored distros that do what they want. I'm not joking and this ads things isn't funny. People just laugh at this and write it off. What's next? A quota on allowed files and photos? Permission to scan said documents? A limit to how many people can have accounts on said machine? Microsoft has gotten worse, if this could be possible, not better.

      If you're in IT and you choose to use Windows as your personal OS, you have no one to blame for your troubles. MS in effect, is forcing Windows 10 on people. Yes, you can opt out, but for the average person, it's not obvious. Ads on my OS? Really? Dystopian future much?

      • I can't recall which version, but a Windows Home Edition did not allow you to even change the desktop wallpaper. I really thought it was user error at first.

        • That was Windows 7 Starter, which came on many low end netbooks, and did not allow desktop wallpaper changes without a third party program like one from Stardock.
      • Re: (Score:3, Insightful)

        by Anonymous Coward

        Better yet, move to an OS that actually respects the user. Corporate controlled anything sucks to a large degree

        You mean like Red Hat and systemd?

        • Re: (Score:3, Insightful)

          by Anonymous Coward

          RH and Fedora are corporate. systemd is largely in place because of Red Hat and would have died on the vine without Red Hat. Gnome is Red Hat's default DE, so there you go as far as Gnome requiring systemd. BSD looks real good about now. I doubt that Theo de Raadt, for example, would be in any hurry to ever allow something like systemd in OpenBSD. Thankfully, he's also opposed to binary blobs, which are not in OpenBSD. Love him or hate him, but Theo is a damn good project manager.

          Linux has become balkanized

      • I'm not joking and this ads things isn't funny.

        I disagree. I find it very funny.

        A quota on allowed files and photos?

        Hopefully. That way MS can make more money selling cloud services.

        A limit to how many people can have accounts on said machine?

        Absolutely. People should have to pay much more for a license for a version of Windows which allows more users.

        Better yet, move to an OS that actually respects the user.

        Haha, like people are really going to do that. If MS issued a new EULA, tested in court, which r

      • > Permission to scan said documents?

        Adobe's Photoshop (starting back in CS2) already does that shit [google.com]

        The problem is, for every 1 legit case, there are 1,000 illegitimate reasons.

        Bend over, Lube Up. Because your illusion of software serving your needs is just that with proprietary software.

        --
        Fuck You Microsoft and your Ads

    • Exactly what I was going to suggest! I can't stand those stupid blocks in the default start menu. The only thing I didn't like about Classic Shell was their custom File Explorer, but fortunately you can choose not to use it :)
    • by TheCarp ( 96830 )

      I have a better solution for me....I just canceled my reservation for 10. It was supposed to downgrade from 7 to 10 tomorow. Now it wont be.

      Problem solved.

    • Watch Microsoft block Classic Shell from installing/functioning...Since they are changing core OS operations on the fly now according to their spy/profit agenda, they can do pretty much anything they want. Needs government oversight at this point because MS is clearly out of control here.. (and apple to a lessor extent with the Iphone)
      • They do have government oversight. They send all the data they collect right to Uncle Sam

      • by I4ko ( 695382 )
        You do realize that the guy who makes classic shell is actually an MS employee, right? They can stop him any time they want, but apparently so far, they weren't much interested.
    • Why should I need third party software to restore functionality? This is broken by design. When support for 7 ends I will probably ditch it.

    • I use Start10 which works equally well (but isn't free). However I do not dislike Classic Shell. It just seems to be a little less "pretty" than Start10 :)

    • by arth1 ( 260657 )

      Just install Classic Shell

      Will Classic Shell stop the data gathering that is the basis for the ads? Will it stop Bing/Cortana/Office358 from displaying ads based on what you've done on your computer?
      Or is it just a see-no-evil solution?

  • God. Damnnit. (Score:5, Interesting)

    by eumoria ( 2741315 ) on Monday May 16, 2016 @11:38AM (#52120785)
    Candy Crush and Twitter already re-install themselves every time I update the OS. It's a trivial powershell script to remove them again but how many more will re-install themselves every time I update after this garbage is added. Installing apps I haven't requested ONE TIME is already too many fuck this nonsense no one is ever going to use your proprietary app store, Microsoft, give it up please.
    • You got it (Score:3, Insightful)

      by Anonymous Coward

      You want a proprietary OS? You got it.. What you are looking at is the future of proprietary operating systems. Their purpose won't be to facilitate your work; that's only a nuisance. Their purpose will be to tag and track you, and then do whatever it takes to profit off that information.

      • Re:You got it (Score:5, Interesting)

        by Grishnakh ( 216268 ) on Monday May 16, 2016 @01:17PM (#52121617)

        Exactly. When you buy into a proprietary vendor's offerings, you're buying into their business model and their reputation. Why would you continue to patronize a vendor that blatantly abuses its customers? At some point, the abuser is no longer to blame, the blame lies with the abusee who refuses to leave and willingly submits to the abuse.

    • I don't expect Microsoft to give up on forcing junkware programs onto Windows 10, and reinstalled after being uninstalled, until many more customer's desert the platform. Even then, they may not care.
      • Re:God. Damnnit. (Score:4, Insightful)

        by Dracos ( 107777 ) on Monday May 16, 2016 @01:11PM (#52121543)

        And who will those deserters be?

        Not corporate users, MS doesn't inflict this on paying customers.

        Not new PC buyers, MS still has the OEMs wrapped around their finger.

        Not the average user, they lack the acumen and bravery required to install an OS that's completely alien to them.

        Who's left to embark on your grand exodus that will starve the beast?

        • Re:God. Damnnit. (Score:4, Insightful)

          by Grishnakh ( 216268 ) on Monday May 16, 2016 @01:35PM (#52121827)

          I don't think they're going to desert either, no matter how awful MS treats them.

          What'll eventually happen is that tablet-like devices will make home PCs obsolete. People will get sick of MS's crapware, and younger people just won't bother buying into it, and will get iPads instead or whatever. But MS will enjoy years and years of profits from older people who refuse to give up their PCs, just like cable companies are still getting lots of profits from idiots who refuse to "cut the cord" because they're addicted to sports and cable TV. Eventually, the customers will die out, but it'll take decades, kinda like Lincoln cars.

    • Re:God. Damnnit. (Score:5, Insightful)

      by Froboz23 ( 690392 ) on Monday May 16, 2016 @01:29PM (#52121733)
      Who here is old enough to remember the Columbia House Record Club? I figure they'll wait until 2017 to roll this out.

      "Welcome to Windows 10! As mentioned in the EULA, you are now enrolled in the Windows 10 Premium App Experience! Each month, we'll pre-install exciting new applications from our partners. For your convenience, your Microsoft Store account will be automatically billed for the premium versions of these apps, so you can get maximum enjoyment from your software. You will then have 48 hours to try out each of your new apps. If you decide for whatever reason that an app just isn't for you, you can request a refund by typing in the link below and filling out the refund form. Please allow 4 to 6 weeks for refund processing. Refunds will be distributed in the form of a pre-paid Visa card. Enjoy your new Windows 10 Premium App Experience!"
    • "Candy Crush and Twitter already re-install themselves every time I update the OS."

      Two questions about solving problems caused by Microsoft's apparent attempts to take complete control:

      1) The average Windows user is not able to prevent Microsoft from having more and more control. But corporate customers don't want to spend the time to learn a new user interface. They like what is now known as Classic Shell [classicshell.net].

      Microsoft is, and has always been, sloppy with updates, often introducting new vulnerabilitie
  • Correction (Score:5, Insightful)

    by Rosco P. Coltrane ( 209368 ) on Monday May 16, 2016 @11:40AM (#52120805)

    Microsoft notes that they can be fully uninstalled and any promoted items removed from the Start menu for now

    There. Fixed that for ya. If there's anything Microsoft taught us lately, is that whatever they say or promise cannot be trusted.

    • Re: (Score:2, Interesting)

      by Anonymous Coward

      I bought a Microsoft certified Alienware for gaming on because I was sick of bloatware and crapware being bundled with Lenovo boxes.
      Now Microsoft is bundling bloatware and crapware with their OS - this is self-defeating.

      I don't want to spend time uninstalling crap. What part do they not understand?

      • A real Jedi uses Windows from scratch to roll their own distro.

        Oh. Wait. Never mind.
      • What part of "corporate profits are all-important" do you not understand? What ever made you think that a proprietary vendor would care about your interests?

        The nice thing about open PC-type hardware is that, for the most part, it's pretty easy to strip off any pre-loaded software and put whatever software you want on there.

        The same is not true of proprietary software, and especially OSes. If you don't like them the way they are, it's your responsibility to find something else.

  • by U2xhc2hkb3QgU3Vja3M ( 4212163 ) on Monday May 16, 2016 @11:43AM (#52120827)

    With stunts like that, pushing ads and apps on people and everything, why does it still cost something to get Windows 10?

    Put the damn ISO on your website, unlock the damn activation/serial/whatever thing and you'll get more users.

    • With stunts like that, pushing ads and apps on people and everything, why does it still cost something to get Windows 10?

      Put the damn ISO on your website, unlock the damn activation/serial/whatever thing and you'll get more users.

      But being paid twice works for cable TV companies!

    • Because "nobody ever got fired for choosing microsoft," and "linux is fine for hobbyists."

      Their customers have no idea that they can switch, and microsoft doesn't expect them to figure it out anytime soon.

      • by vux984 ( 928602 )

        Their customers have no idea that they can switch, and microsoft doesn't expect them to figure it out anytime soon.

        A lot of customers can't switch; most of them can't switch even.

        Whether its because they rely on solidworks, or quickbooks or some line-of-business or point-of-sale tool tons of businesses can't switch.

        Microsoft is apparently turning the screws Home edition was always garbage. Now Pro edition is fast becoming the new Home edition.

        And the only edition worth using will be enterprise edition. But that's going to cost you.

      • Their customers have no idea that they can switch

        Oh BS. Everyone's heard of Apple's Macbooks, at the very least. People are just too lazy, and will make up no end of excuses to justify their submission to this abuse. Even techies do it; look at the postings here and on other tech sites. There is absolutely nothing which will convince these people to stop using Windows, nothing. So MS is correct to milk them for as much revenue as possible.

        If your customers absolutely refuse to abandon you no matter how

    • by sims 2 ( 994794 )

      Kindle fire has ads on its lock screen to subsidise the cost of the device so maybe windows 10 will only cost $50? (hahahahaha)

      Using microsoft's windows only tool you can get a windows 10 iso from microsoft for free https://www.microsoft.com/en-u... [microsoft.com]

      It activates without question on bios keyed hardware.
      Although it should still have the key printed on the label.

      I still don't like it though looks too much windows 8 and a variety of features I use has been removed and one of the selling points cortana requires l

    • I'll make the opposite question? Why can't I get something like Windows 7 even if I pay?
      Something that respects the user privacy, that doesn't show me ads, that doesn't try to force Ms apps and services on me, that gives me full control over my machine, you know, a proper OS.
    • With stunts like that, pushing ads and apps on people and everything, why does it still cost something to get Windows 10?

      Simple: because they can.

      Put the damn ISO on your website, unlock the damn activation/serial/whatever thing and you'll get more users.

      Having more profit is more important than the absolute number of users. Obviously, they feel that they can maximize profit by both showing ads and also charging you for the privilege of watching these ads. It appears that most users are stupid enough to s

    • With stunts like that, pushing ads and apps on people and everything, why does it still cost something to get Windows 10?

      I blame MMOs. People got used to paying for the client and paying again monthly. Microsoft then went on to charge monthly for XBL, when PC gamers were already getting multiplayer for free for everything but MMOs.

      On the other hand, there's now a lot of Free-To-Play games out there, and some of them aren't even completely Pay-To-Win. Some of them are just Pay-To-Win-Faster. Robocraft is a nice example.

  • Good thing I use Classic Start / Class Shell, which I installed from ninite.com
  • by Billly Gates ( 198444 ) on Monday May 16, 2016 @11:55AM (#52120929) Journal

    MS finally got me to switch back from Linux from a host OS to a guess one. It was stable, secure, gorgeous, ran smooth without winrot of XP, and was a great but boring desktop OS to get work done.

    As an IT professional I need to use the latest and greatest to keep my skills up and not look incompetent when an executive for example in a conference room needs help on his Windows 10 tablet etc.

    Win 8 was fine except the GUI and artwork. I upgraded kicking and crying because I needed to learn Hyper-V. Windows 10 my God is just terrible. Re0imaged my system 4 times already due to bugs. If you run a sfc /scannow it will corrupt ESSENT database. Only a re-image can fix it. No DISM /online /cleanup-image /restorehealth will make it worse! Acutally it will complain about the source files. Put on your installation cd and it will break Windows 10 as it will put outdated .dll's back. It is Vista quality.

    Windows bright white windows titles ARE TERRIBLE. I enabled color in settings but I do not like how it looks. The icons on the taskbar pinned are too freaking SMALL. Oh, that is right I should have a gigantic start screen and pin down "My documents" "My downloads", etc. Under Windows 7/8.1 if you install Office 2016 it will actually put the icons there for you pinned in the taskbar. MS is forcing it's view of tiles and running cell phones on computers for familiarity hoping us old farts who hate change will want to use Windows Phones. YEAH RIGHT.

    I am not an MS hater anymore. But man, Windows is bad again after it finally stopped sucking. The only good thing about MS is visual Studio and Office. I suppose I like tablet features and Netflix and Hulu apps on the road or on a 2nd monitor if I want to watch Star Trek while I work etc. But, man Windows 10 is years off.

    Do not get me on the schziphrenic gui either. Now with 3 UI's which include a hamburger menu.

    But MS is making it worse by forced upgrades, spyware, and now ads. I do not want 10 anywhere near my computers! But I need them for Hyper-V for my MS certifications so what choice do I have?

    Windows 10 is going to be the next XP sadly after 3 short years. Sigh. I hope if we all yell enough MS will mature it and change by 2019 when Windows 7 goes EOL and we are forced to use it.

    • Not if people take the "I need a cert in this!" they won't change a single thing...

      • Well explain to HR how you can do x, y, and z without a certification. To be a gold partner for MS you need to have your MCSE current

  • Is it just me? (Score:5, Insightful)

    by JustNiz ( 692889 ) on Monday May 16, 2016 @11:58AM (#52120959)

    ...or does anyone else also think that ads have NO PLACE being in the freaking operating system?

    • Re:Is it just me? (Score:5, Informative)

      by JustAnotherOldGuy ( 4145623 ) on Monday May 16, 2016 @12:15PM (#52121117) Journal

      ...or does anyone else also think that ads have NO PLACE being in the freaking operating system?

      Definitely not just you. It's just that Microsoft doesn't care what people want, Microsoft cares about what Microsoft wants.

      • by JustNiz ( 692889 )

        >> Microsoft doesn't care what people want, Microsoft cares about what Microsoft wants.

        It truly boggles my mind how bluntly obvious about it Microsoft have become, yet STILL people choose to buy their products.

      • Comment removed based on user account deletion
    • Re:Is it just me? (Score:5, Interesting)

      by swb ( 14022 ) on Monday May 16, 2016 @12:39PM (#52121331)

      I don't think it's an operating system anymore, it's generation 1 of the customer engagement interface.

      I don't know how they'll deal with this at the business level. Really small businesses that buy PCs with Windows preinstalled probably will be told to just stuff it up their asses, most won't switch to Linux or MacOS due to software dependencies and other issues. Which is part of MS plan, obviously, to be able to provide advertising "reach" to the business demographic and not just the hapless home users.

      Larger businesses will be told they can buy enterprise licenses where these features are off by default and/or see the 10 page technet document on 47 changes that can be made at each workstation to disable these features. Microsoft will end up using added features as a way to extract more money from customers who don't want those features.

      More businesses that wouldn't ordinarily want enterprise will end up buying it at greater cost and probably more than a few double-buying Windows by buying enterprise volume licenses to image over the Pro version it shipped with.

      Maybe I'm just too naive to understand the MBA financial model behind all of this, but it strikes me that had Microsoft consolidated their desktop operating system into a single edition around the time of XP or 7 and stopped trying to use it as a marketing platform they would have a lot more end user good will. Why they're choosing to lose even more good will by force-feeding their marketing platform when alternatives are more prevalent than ever (linux, mac os, saas, cloud, mobile, etc etc etc) is mystifying to me.

      • Maybe I'm just too naive to understand the MBA financial model behind all of this, but it strikes me that had Microsoft consolidated their desktop operating system into a single edition around the time of XP or 7 and stopped trying to use it as a marketing platform they would have a lot more end user good will. Why they're choosing to lose even more good will by force-feeding their marketing platform when alternatives are more prevalent than ever (linux, mac os, saas, cloud, mobile, etc etc etc) is mystifying to me.

        I don't think you're being naive. MS understands their market saturation in the enterprise, and that thousands of business critical applications will run only on Windows. They are using this leverage, like a mafia don would use it to extort local business owners and maintain their monopoly.

        It is reprehensible but not surprising.

      • Maybe I'm just too naive to understand the MBA financial model behind all of this, but it strikes me that had Microsoft consolidated their desktop operating system into a single edition around the time of XP or 7 and stopped trying to use it as a marketing platform they would have a lot more end user good will. Why they're choosing to lose even more good will by force-feeding their marketing platform when alternatives are more prevalent than ever (linux, mac os, saas, cloud, mobile, etc etc etc) is mystifyi

      • I don't think it's an operating system anymore, it's generation 1 of the customer engagement interface.

        It isn't. It's generation 2. Xbox Live was their first generation.

        I don't know how they'll deal with this at the business level. Really small businesses that buy PCs with Windows preinstalled probably will be told to just stuff it up their asses [...] Larger businesses will be told they can buy enterprise licenses where these features are off by default

        Essentially, yes, but it doesn't take much of a business to get rid of the crap. Microsoft volume licensing starts at 5 seats.

        Maybe I'm just too naive to understand the MBA financial model behind all of this, but it strikes me that had Microsoft consolidated their desktop operating system into a single edition around the time of XP or 7 and stopped trying to use it as a marketing platform they would have a lot more end user good will.

        Microsoft tried to screw gamers over hard and then they announced en masse that Microsoft could go fuck themselves, and they backpedaled hard. They're not a captive audience. Desktop users are.

        Why they're choosing to lose even more good will by force-feeding their marketing platform when alternatives are more prevalent than ever (linux, mac os, saas, cloud, mobile, etc etc etc) is mystifying to me.

        Because they have a captive audience married to specific software packages which only run on Windows.

    • ...or does anyone else also think that ads have NO PLACE being in the freaking operating system?

      More to the point, it's only a matter of time before these ads start to originate from third or fourth-party server farms that also sling malware. Relatedly, it wouldn't surprise me if Flash ads were accepted if the money was right.

  • Don't make me replace the whole OS, Microsoft. It'll only take a moment.

  • by hughbar ( 579555 ) on Monday May 16, 2016 @12:09PM (#52121061) Homepage
    Looking at this, and at the current state of the intertubes, I'm ready for 2020 when every computery thing grinds to a halt, submerged by advertising, rapacious cookies, marketing AIs and yet-to-be-imagined commercial interest mechanisms.

    User: clicks link or menu item. Computer: Waiting for ads.cloudystuff.porno, waiting for targeted.butuseless.something, ah! Popup: I see you're running a cleaner, have you cleaned your teeth today? Try xxxx.whitestuff.com -> Connection timed out please try again etc. etc.

    The only way around this may be islands of 'useful' non-profit intra-tubes with sharp spikey firewalls. Everything else will be commercially saturated.
  • by JustAnotherOldGuy ( 4145623 ) on Monday May 16, 2016 @12:13PM (#52121103) Journal

    "Microsoft plans to double the number of promoted apps in Start menu."

    Well if they do this just 3 or 4 more times it'll be promoted apps all the way down.

    No need for pesky files or personal stuff, it'll be nothing more than a dedicated ad platform.

  • Comment removed (Score:5, Interesting)

    by account_deleted ( 4530225 ) on Monday May 16, 2016 @12:17PM (#52121131)
    Comment removed based on user account deletion
    • by OzPeter ( 195038 )

      Don't forget the internet. How long did it take for MS just to get properly online?

    • MS you have to admit even here makes excellent office and business software development products. Their operating systems and browsers are terrible.

      From what I gather is MS has given up on Windows. So they are doing ads and making htem like a cell phone OS so they can sell new API's with visual studio 2015 and cloud services with Azure, Office 365, and OneDrive.

      No one is willing to pay for Windows anymore so no effort is made to really sell it. Just use it as a screen for mobile appstores and products. I f

  • by wardrich86 ( 4092007 ) on Monday May 16, 2016 @12:19PM (#52121155)
    Why are people so up-in-arms over the ads in Windows 10, yet, they don't even blink an eye at the ads you get on the XBOX, even with a Gold subscription? It's the same shit - if you're paying for something, there should not be ads.
    • Not everyone lives in your ad enabled reality.
      Some of us have taken the steps to ensure as little exposure to ads as possible.
  • Onion-like (Score:5, Insightful)

    by gnu-sucks ( 561404 ) on Monday May 16, 2016 @12:23PM (#52121185) Journal

    Ten years ago this would have appeared to be a post from The Onion. I can't believe this is really happening.

    I dumped Windows 3.1 for Mac and later Linux, and I haven't really looked back since. Sure I bump into windows now and then, but I don't feel like I've missed out on anything.

    But this takes the cake. How ridiculous can you get? They must have seen the writing on the wall and decided to go out with a big hurrah.

  • one that actually understands content inside packets and rewrites them or ack's, back to the sender, that all is peachy and fine but does not forward the packet to the end host.

    basically, SDN but meant to HELP people and not just fuck with them. and yes, some SDN in the industry is for evil purposes (I used to work for a company that was big into SDN...)

    I have not heard of anyone having a smart(er) firewall that can reject the MS forced updates. I think there is a need for one.

    guys, go make one and you'll make bank. no end user wants to HAVE to take forced updates. and clearly, this filtering now has to run off-box. to really work, it can't be on the same metal as the win10 system.

  • by EmagGeek ( 574360 ) on Monday May 16, 2016 @12:38PM (#52121315) Journal

    Am I reading this right? I can actually pay Microsoft to install applications on millions of PCs without the owners'... I mean "users'" permission?

    Tell me again why ANYONE finds this acceptable?

  • by Khashishi ( 775369 ) on Monday May 16, 2016 @12:55PM (#52121433) Journal

    There aren't enough chairs being thrown these days.

  • Can't wait (Score:5, Insightful)

    by DidgetMaster ( 2739009 ) on Monday May 16, 2016 @01:34PM (#52121799) Homepage
    I can't wait until we are all forced to watch a 30 second ad before our program will start. Want to run Microsoft Word, Skype, or even a third-party app? You must watch a commercial that you can't skip, first.
  • So, they don't even have full penetration of Windows 10 yet, and they're already tightening the screws.

    It's bad enough that we have so many crank conspiracy theorists. Actually proving them right is only going to encourage them.

  • by argStyopa ( 232550 ) on Monday May 16, 2016 @03:35PM (#52122987) Journal

    Let me be clear, I think pushing ads into the OS is pretty nearly the definition of dystopian and frankly obscene.

    It is easy to block however:
    http://bgr.com/2015/11/20/wind... [bgr.com]
    As CNET helpfully explained this week, you only need to follow a few steps to turn off ads:

    Open the âSettingsâ(TM) menu
    Click on âPersonalizationâ(TM)
    Click on âStartâ(TM) at the bottom of the left-hand column
    Find a heading labeled âoeOccasionally show suggestions in Startâ and turn the switch to the âOffâ(TM) position

    BTW: take the opportunity while you're in settings to turn off ALL THE OTHER SHIT THAT'S ON BY DEFAULT in WIN10.

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