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Intel AMD

Intel Calls AMD's Chips 'Snake Oil' (tomshardware.com) 189

Aaron Klotz, reporting for Tom's Hardware: Intel recently published a new playbook titled "Core Truths" that put AMD under direct fire for utilizing its older Zen 2 CPU architecture in its latest Ryzen 7000 mobile series CPU product stack. Intel later removed the document, but we have the slides below. The playbook is designed to educate customers about AMD's product stack and even calls it "snake oil."

Intel's playbook specifically talks about AMD's latest Ryzen 5 7520U, criticizing the fact it features AMD's Zen 2 architecture from 2019 even though it sports a Ryzen 7000 series model name. Further on in the playbook, the company accuses AMD of selling "half-truths" to unsuspecting customers, stressing that the future of younger kid's education needs the best CPU performance from the latest and greatest CPU technologies made today. To make its point clear, Intel used images in its playbook referencing "snake oil" and images of used car salesmen.

The playbook also criticizes AMD's new naming scheme for its Ryzen 7000 series mobile products, quoting ArsTechnica: "As a consumer, you're still intended to see the number 7 and think, 'Oh, this is new.'" Intel also published CPU benchmark comparisons of the 7520U against its 13th Gen Core i5-1335U to back up its points. Unsurprisingly, the 1335U was substantially faster than the Zen 2 counterpart.

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Intel Calls AMD's Chips 'Snake Oil'

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  • Smart to pull it (Score:5, Insightful)

    by DarkOx ( 621550 ) on Wednesday December 06, 2023 @11:04AM (#64060181) Journal

    Because Intel's entire Core iN-NNNN scheme can't be reasonably viewed as anything other than a similar attempt to ensure customers can't easily spot different chip generations. Intel has been running this game themselves for more than decade.

    • Re:Smart to pull it (Score:4, Interesting)

      by fuzzyfuzzyfungus ( 1223518 ) on Wednesday December 06, 2023 @11:13AM (#64060207) Journal
      It's extra funny when, in addition to a history of also generation-mixing, the entire "14th" gen is an extremely anemic rewarming of the 13th gen that exists because somebody's roadmap required that a refreshed lineup exist.
    • And that's why they are the expert and know exactly whats going on here!
    • Of course they have. How do you think they spotted it so easily?

    • I feel like Intel just called their current architecture inferior to Zen 2.
    • Their mobile CPU naming schemes are awful, and have been since IceLake.

    • AMD and Intel have had a bizarre frenemy relationship for decades.

  • Haha (Score:5, Insightful)

    by KlomDark ( 6370 ) on Wednesday December 06, 2023 @11:04AM (#64060185) Homepage Journal
    They even went with the "Think of the children!~!!" defense, they must be desparate. "the future of younger kid's education needs the best CPU performance from the latest and greatest CPU technologies made today" And why just younger kids? And a bad apostrophe. Somebody's getting fired or at least bitched out for this one.
    • by cruff ( 171569 )
      A majority of people on the planet have no use for the latest and greatest versions of CPU and the associated chipset technologies for what they need to do day to day. They will benefit from the work of specialists in a variety of fields who do need that performance.
      • A majority of people on the planet have no use for the latest and greatest versions of CPU and the associated chipset technologies for what they need to do day to day.

        Agreed. My current Windows 10 system is a Dell XPS 420 with an Intel Core2 Quad Q9450 @ 2.66 GHz and 8 GB RAM (given to me by a friend a few years ago) and 512 SSD (using add-on SATA3 card) and my home-built Linux Mint 21 system has a ASRock Z77 Extreme3 motherboard (also inherited from a friend) with an Intel Core i7-3770 @ 3.4 GHz (Ivy Bridge) and 32 GB RAM and a 512 GB SSD (for system files) and they both run their respective OSes very well. Granted, neither can (officially) run Windows 11, but I'm f

    • That same sentence called my attention too. I couldn't see the relationship between a fast processor, more than that, a leading-edge processor is implied, and a good education.

    • They even went with the "Think of the children!~!!" defense, they must be desparate. "the future of younger kid's education needs the best CPU performance from the latest and greatest CPU technologies made today" And why just younger kids? And a bad apostrophe. Somebody's getting fired or at least bitched out for this one.

      Please. No one ever gets fired for thinking of the children. It's why that excuse is more worn out than a seasoned whore at a brothel.

      If anything, someone should be getting bitched out for making the claim that kids today need the latest and greatest CPUs. For what? Teaching about 174 genders in elementary school? Social media addiction hardly requires the latest and greatest, which appears to be more the sponsored goal today among those demanding we not regulate social media among The Produ, er I mean

      • Re: Haha (Score:4, Funny)

        by Fons_de_spons ( 1311177 ) on Wednesday December 06, 2023 @01:31PM (#64060933)
        Kids need laptops with unbrakable screens. Cpu be damned.
      • 174 genders? It's kinda settled on boy/girl/neither. The extent that they teach it in school (even in hedonistsic California) is that it's ok to be yourself. My 13yo mostly goes by "they" because they don't want to be a tween girl "because all the creepy macho douchebags" and I really can't blame them. My dad refuses to call them they, but sees 0 issue with gender fluid and says none of it was a big deal in the 60s.

        I really don't understand people who are constantly looking for something that has 0 effect o

    • I was going to say the same thing, what kids need is better quality teachers, and a good curriculum, not to open their web browser 50ms faster.

      • by HiThere ( 15173 )

        If you want better quality teachers, make the job more attractive. Currently even people who are driven to teach, tend to end up don't something else.

        • If you want better quality teachers, make the job more attractive. Currently even people who are driven to teach, tend to end up don't something else.

          Want to make teaching more attractive? Want to get more money into the classroom? Get rid of administrators and all consultants.

          • Want to make teaching more attractive? Want to get more money into the classroom? Get rid of administrators and all consultants.

            Thanks for your nuanced input... /s

  • by Petersko ( 564140 ) on Wednesday December 06, 2023 @11:15AM (#64060223)

    No matter which way you turn you're putting a supercomputer under your desk, and then hobbling it my shoving everything through a browser. :)

    • Buys PC for kiddo with high end GPU, kid just watches YouTube and plays Minecraft. Sigh.

      • Sounds like you didn't do some basic "use case" research before you hit the buy button

        Since GPU's are modular, you should have started with the base system and scaled up the GPU based on user requirements.

        • Sounds like you didn't do some basic "use case" research before you hit the buy button Since GPU's are modular, you should have started with the base system and scaled up the GPU based on user requirements.

          You are single aren't you? Later in life you may recognize "the kids" as the perfect vehicle to get "upgrades" into the house. ;-)

      • Buys PC for kiddo with high end GPU, kid just watches YouTube and plays Minecraft. Sigh.

        Genius. You got the high end GPU past your significant other and into the house. Now you just need a midnight swap between the kid's computer and yours.

  • by FictionPimp ( 712802 ) on Wednesday December 06, 2023 @11:20AM (#64060239) Homepage

    " younger kid's education needs the best CPU performance from the latest and greatest CPU technologies made today"

    So M3/ARM?

  • by heezer7 ( 708308 ) on Wednesday December 06, 2023 @11:22AM (#64060251)
    1 Model, 2 variations with cores from 2 different generations.
  • shit talkers (Score:5, Interesting)

    by drinkypoo ( 153816 ) <drink@hyperlogos.org> on Wednesday December 06, 2023 @11:29AM (#64060289) Homepage Journal

    Intel is talking shit about how AMD is using old design cores in new chips. They seem to have forgotten how they had to write off netburst and go back to the P3 to develop the Core line.

  • Intel says students 15 and up need our TOP CPU!

  • He ain't wrong (Score:5, Insightful)

    by Luke has no name ( 1423139 ) <foxNO@SPAMcyberfoxfire.com> on Wednesday December 06, 2023 @12:01PM (#64060405)

    The number scheme for ryzen mobile is really stupid and makes it harder to search for current gen processors.

    • I do not disagree but the problem for Intel is their mobile naming is not much better in terms of clarity. Also in some cases with Intel, their newer model is a downgrade from a previous generation.
      • by Guspaz ( 556486 ) on Wednesday December 06, 2023 @01:19PM (#64060835)

        What are you talking about? It's perfectly clear that the Intel i5-1370P is their latest and greatest mobile chip, and much newer than the Intel i5-10210U, despite the latter having a bigger product number. And nobody would be confused that the i5-1340P is faster than the smaller i5-13420H. And of course their i5-1035G7 is obviously a seventh, sorry, no, tenth gen CPU too, as is the i5-1035G4 and i5-1035G1.

        Both companies have intentionally abandoned understandable CPU naming schemes to obfuscate what you're getting.

        • Both companies have intentionally abandoned understandable CPU naming schemes to obfuscate what you're getting.

          I thought so too until reading Intel's slideshow. AMD's got an easily decodable scheme:

          1st digit is the release year. 7 is 2023.
          2nd digit is the product (7 for Ryzen 7, 5 for 5 etc, some duplicates, higher numbers are higher clocks)
          3rd digit is the arch version 1 for zen 2, 2 for zen 2, etc...
          4th is the segment within the above 0 for the lower performing model 5 for the upper performing one.
          5th (le

    • Which number in the Intel model scheme indicates it is the latest generation?

  • by organgtool ( 966989 ) on Wednesday December 06, 2023 @12:11PM (#64060465)
    Gamers Nexus has a pretty good breakdown [youtube.com] of this marketing material. Steve does a great job of pointing out many inconsistencies within the slide deck as well as many times Intel has been recently guilty of committing the same grievances they accuse of AMD.
  • by WCLPeter ( 202497 ) on Wednesday December 06, 2023 @12:14PM (#64060477) Homepage

    to unsuspecting customers, stressing that the future of younger kid's education needs the best CPU performance from the latest and greatest CPU technologies made today.

    My sister has three kids - 19f, 17f, 13m. I've noticed that even though they're intelligent kids, biased I know, they just don't viscerally understand computers like people my own age (50m) tend to. Everything is all tables or point and click, software is downloaded and installed, OSes come on a thumbdrive and almost magically install. They don't have to think about it.

    They'll never know what it's like to have to PEEK() and POKE() into memory to get the old 8-bit computers to do things, or have monstrous manuals that came with them which told you all about it's internals and how to use them. Then later in the PC age how to install and manage interface cards, play with various drivers and resolve IRQ / DMA conflicts, play around in the Windows Registry, or update AUTOEXEC.BAT or other configuration files.

    While it sounds tedious, because it is, all that knowledge has come in handy over the years because I often know how to fix stuff because I can understand how it all fits together at a "base" level when troubleshooting. I've tried to teach them, oh how I've tried, but they just don't get why they need to learn it - it's always why do all that hard work to learn how to do things so they can play on something "old" when they can just go to their App Store of choice and get something "new" instantly?

    • by Junta ( 36770 )

      While Intel's point is stupid fear mongering "kids can't learn if the CPU architecture existed 4 years ago, no matter the performance", the intent isn't really compatible with your point.

      "Education" does not refer to computer education, it would refer to all sorts of things to use the computers for, rather than the computers to be an end in and of themselves.

      In terms of why they don't get why they 'need' to learn it, well, because they don't *need* to learn it. Not every computer user needs to be well vers

  • I just bought a couple Atom-based desktops, 10W and 15W, to replace some old Xeon gear (230W?) and the chips are labeled 'Celeron'.

    I don't even think they're based on the Pentium III core! Harrumph!

    Akshually I looked up the specs because they did matter and I got a good deal [amzn.to] like any buyer should do *if it matters*. 2GHz clock with VT-d at 10W TDP? Yes, please.

    The NAS these things will connect to has a Ryzen 5600-G because that was the right tool for *that* job.

    Celeron snake oil, though!

    • I just upgraded my notebook PC's motherboard from an 11th gen Intel to an AMD 7840, and the battery life and overall quality of life difference is palpable. I don't care about architecture; I care about fitness for use, and running a lab of VMs at work on 8 cores and 16 threads is a good quality of life bump for me.
  • offering then why does it matter what they call it?
  • They must be closer to a richly deserved collapse than I thought.

  • I thought from the title that they are talking shit about Intel's processors. If they are dissing AMD, they should call it Zen truths.

  • by zkiwi34 ( 974563 )
    It does not make pronouncements etc from Intel true. Let the buyer be bloody careful etc.
    • The funny thing is anyone who has been following CPUs for the last several years will agree what Intel is saying is true in a way. But it makes Intel look bad if you know the details. For example one point Intel made is that some newly released AMD chips use Zen 2 architecture not Zen 3 which is true. However those Zen 2 chips are still beating the crap out of new Intel chips on the newest Intel generation in many ways.
  • Dear Intel

    Your latest integer multiply instructions have 3 cycle latency. AMD's integer multiply instructions had 3 cycle latency nearly 20 years ago.

    Talk about out of date.

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