The Neo, inexpensive as it is, still feels professional. You can tell it is a budget model when comparing it with a MacBook Air or MacBook Pro, but it definitely has a solid fit and finish, arguably on par with most PC laptops.
What I'd consider doing is maybe looking at budget models as loss leaders, and getting some upsell models. For example, I'd say a next step up would be an i5, 16 gigs of RAM, a TB SSD, with a fingerprint scanner. This way, as mentioned by another, there is some profit to be made from one group of the "K" shaped economy, while the other group, one can ship models with 64 GB of RAM, eGPU ports, etc.
There is another thing which is a money maker -- accessories, like a good docking station.
What might sell, may be a NAS. Mainly because people need backups, don't trust the cloud, so having a base station like a Time Capsule that does the job of a router, wireless AP, NAS, backup destination, and so on, would be important. People are waking up to the fact that a local server is a nice thing to have, combined with something like TailScale which means the NAS can be accessed anywhere securely, no need to open a firewall. Plus, one can sell a NAS backup/sync service so 3-2-1 protection is as simple as tossing the appliance on the network, changing the password, logging in with one's user, and then accessing shares.