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Twitter

Elon Musk Says Twitter Blue Subscription, at $8 a Month, Will Feature Blue Checkmark and Cut Ads By Half (twitter.com) 409

Big changes are underway at Twitter. Elon Musk, in a Twitter thread: Twitter's current lords and peasants system for who has or doesn't have a blue checkmark is bullshit. Power to the people! Blue for $8/month. Price adjusted by country proportionate to purchasing power parity.

You will also get:
- Priority in replies, mentions & search, which is essential to defeat spam/scam
- Ability to post long video & audio
- Half as many ads

And paywall bypass for publishers willing to work with us.

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Elon Musk Says Twitter Blue Subscription, at $8 a Month, Will Feature Blue Checkmark and Cut Ads By Half

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  • by OrangeTide ( 124937 ) on Tuesday November 01, 2022 @01:51PM (#63015579) Homepage Journal

    Even an insane out of control broken clock is right some random number of times a day.

    • Re: (Score:2, Interesting)

      by saloomy ( 2817221 )
      Tesla is the de-facto leader in EVs today, and has the highest market cap of any automaker, as well as the highest growth rate in the burgeoning tech. It also has the best charging network and is a leader in autonomous vehicle tech.

      SpaceX is the de-facto leader in space launch services the world over. They have out-engineered all of their competitors, while saving their customers (most of the time, governments) millions in launch expenses while they are at it. They also returned the US to human space fli
      • Re:Right twice a day (Score:5, Interesting)

        by Locke2005 ( 849178 ) on Tuesday November 01, 2022 @02:05PM (#63015655)
        Tesla is leading in sales currently, but their vehicles are significantly less efficient than many new competitors (that don't have as much money as Tesla does). The next few years will be interesting, either Tesla will re-engineer their vehicles to catch up (and be more expensive), or they will lose their lead.
        • either Tesla will re-engineer their vehicles to catch up (and be more expensive), or they will lose their lead.

          Or through the power of marketing they will position themselves as a premium brand that may not actually be as good as the others but has prestige among people who care more about their image than utility.

        • by AmiMoJo ( 196126 )

          Tesla is like Apple. Products aren't the best, one or two trump card stats, but they are aspirational.

        • I predict Tesla's first-mover advantage will be totally squandered as their place in the industry is totally enveloped by the established auto makers as well as Asian startups. They'll become the Blackberry of electric vehicles.
      • Re:Right twice a day (Score:5, Interesting)

        by WankerWeasel ( 875277 ) on Tuesday November 01, 2022 @02:07PM (#63015671)
        Tesla will no longer be the leader in EV by 2024 or sooner, according to numerous industry analysts. Once that happens, what makes them special? Six-figure vehicles with build quality less than what you find in a $20k vehicle? They're about to be in a very bad spot and have their lunch eaten by every other large car company out there.
        • Tesla will no longer be the leader in EV by 2024 or sooner, according to numerous industry analysts. Once that happens, what makes them special?

          Same damn thing that makes Apple products special.

          Never underestimate the sheer financial power of consumer narcissism.

          • Never underestimate the sheer financial power of consumer narcissism.

            Yes but EVs are primarily purchased by consumers who care about the environment (or at least care about looking like they do). Musk is currently appealing to a demographic that would rather "roll coal" to "own the libs". Tesla won't stay on top for long with this strategy. When the people who like your product don't like you and the people who like you don't like your product, that's a major business fail.

        • Re: (Score:2, Informative)

          by MIPSPro ( 10156657 )
          All of them have the same problem: replacement batteries. In the USA, Teslas have the easiest and cheapest process to replace bad cells or swap entire battery packs and despite this, it's still expensive and not easy [makeuseof.com]. Most people can swap a worn out pack for around $16k in their Telsa. In my Leaf I could get a replacement 40KW pack for $14k (which sucks since 60Kw packs are out now, but Nissan won't let you upgrade, even if you are willing to pay - they will only swap like for like). Some 3rd party shops wi
        • by _xeno_ ( 155264 )

          A charging network that actually fucking works.

          The problem other EVs have is that other EV manufacturers basically ignored the "how do you charge your EV" side and just assume someone else will solve it. A lot of people can't just charge at home - their home infrastructure just doesn't support it. That leaves public chargers, and public charging infrastructure is terrible.

          Tesla, on the other hand, has a large network of charging stations. While most other companies stick two or four chargers in a location,

      • The leader in autonomous vehicle tech is also under criminal investigation related to said tech and multiple deaths possibly related to that "leadership." Given how overvalued Tesla stock is, compared to most other automakers, it's just one disastrous quarter away from seeing a far greater collapse in its stock price than the ~40% it has experienced this year.
    • Even an insane out of control broken clock is right some random number of times a day.

      If they run backwards, they're right even more often!

      • If he only tweeted when he was right I wouldn't complain so much.

        • by 93 Escort Wagon ( 326346 ) on Tuesday November 01, 2022 @02:30PM (#63015849)

          Yeah, such as - when the brand new owner of Twitter tweets out a conspiracy theory about the attack on Paul Pelosi, it's not a good look.

        • You're not obliged to read his tweets. At least as long as he's tweeting, he's not doing anything else, so if anything, I'd want him to tweet MORE.

          Remember: Your right of speech does not entail my obligation to listen. Speak as much as you like. I'll be over there doing something relevant while you're yakking.

  • by Ronin Developer ( 67677 ) on Tuesday November 01, 2022 @01:52PM (#63015587)

    To not becoming a prolific Twitter user in the modern Musk era.

    A used to find some benefit to the service. That benefit has not been erased.

    • I never had a twitter. When it came out the length limitation was dumb and made it unusable for me. Then years after it had already been censored to crap I got a burner phone wearing a mask and paying with cash, and connected to the dunkin-donuts wifi with a raspberry pi bought with cash using a cantenna [youtube.com] so I could be parked out of range of cameras. Then I signed up for twitter using tor.

      When I got home I used my tor only user account ( firewalled to only access net thru tor - not enough memory to run qube

  • by SmaryJerry ( 2759091 ) on Tuesday November 01, 2022 @01:59PM (#63015623)
    I totally get the importance of someone having a clear verified identity on the internet but isn't paying for "Priority in replies, mentions & search" essentially selling more advertising but instead of brands you get promoted individuals. I expect this is how it already works and a verified user gets promoted into feeds more often which is an advantage that only celebrities and journalists seem to get. I'm split on whether giving that power to everyone is a good thing or turns it into a pay-to-win system.
    • Depends, do they use some portion of the subscription fee on policing to ensure that people with the blue star are actually real parties that could be contacted and held accountable for bad behavior?

      If so, it sounds like paying a Certificate Authority (CA) to use a signed certificate so browsers won't refuse to connect to your https website.

  • by Locke2005 ( 849178 ) on Tuesday November 01, 2022 @02:02PM (#63015639)
    Pay them the monthly fee, earn the "Propaganda Lord" acheivement!
  • Just don't pick one that managed to snatch an @ with their full name like @elonmusk, someone like @grimezsz comes to mind.

  • by Kremmy ( 793693 ) on Tuesday November 01, 2022 @02:02PM (#63015643)
    Stop charging us to view ads. If your ads aren't covering the bills, find another revenue source, and remove the ads, because the ads weren't covering the bills. Focus on revenue streams that can pay the bills, not revenue streams that can't pay the bills.
    • Yes, 'half as many ads' is wonky - half as many as what? Half the full amount which may change at any moment on a whim?
    • by Etcetera ( 14711 )

      I'm pretty sure that's exactly what he's doing. The more social media networks move to paid systems, no longer beholden to advertising manipulation, the better. TANSTAAFL and all that, but it just makes for a better overall experience and reduces tons of negative externalities. Bandwidth and datacenter costs are cheaper (to run yourself at least, not paying cloud providers) than they've ever been, so once you hit scale marginal cost should be covered by subscription fees.

    • by kenh ( 9056 )

      What are you talking about? Twitter is currently free, so you aren't paying for ads.

      Blue Check people got their Blue Checks for free, so they weren't paying for ads.

      If Musk's plans go thru, you'll be paying to see FEWER ADS.

      Who/how do you imagine you've been paying to see Twitter's ads?

      • by Xenx ( 2211586 )
        I think their point is that if Twitter is going to charge a monthly fee, it should be to see no ads at all and not just a reduced quantity. It's much the same vein as people disliking paid ad supported tiers for streaming services. My personal opinion is that I don't mind a cheaper ad supported tier, as long as there is a more expensive ad-free tier.
    • Stop charging us to view ads. If your ads aren't covering the bills, find another revenue source, and remove the ads, because the ads weren't covering the bills. Focus on revenue streams that can pay the bills, not revenue streams that can't pay the bills.

      Maybe lighten up a tad and focus on the fact that the man has been at the helm for less than a week?

      He already cut executive payroll costs considerably. Give the engineers another week to look over the code, and he might find $8/month is more than enough to cover whomever might be left.

      And remember what Twitter is when speaking about revenue streams. Their main product to sell before was consumer data. I'd say money is certainly a step in the right moral direction.

      Put it this way. Elon just took over

  • Comment removed (Score:4, Insightful)

    by account_deleted ( 4530225 ) on Tuesday November 01, 2022 @02:05PM (#63015661)
    Comment removed based on user account deletion
    • Re: (Score:2, Informative)

      by kenh ( 9056 )

      No.

      Blue Check Users were previously verified for free, and given at the discretion of Twitter staff. With this "pay for Blue Check" users will be verified (by their payment method) and presumably anyone can be "verified".

      The mistake you make is thinking that a blue check meant something more than it actually did - it simply confirmed that the user named "Al Franken" is actually Al Franken, and that was about it.

      • by _xeno_ ( 155264 )

        The mistake you make is thinking that a blue check meant something more than it actually did - it simply confirmed that the user named "Al Franken" is actually Al Franken, and that was about it.

        Well, no. You'd think that's about it, but it wasn't.

        It also gave access to additional filtering features (mainly because verified accounts tended to be accounts of famous people who had a lot of people mentioning them) and verified accounts would be promoted in search results and in replies shown on a tweet. (Replies aren't shown by time, they're sorted algorithmically, with verified accounts more likely to show up at the top.)

        Yes, it was originally supposed to show that a given account was, in fact, who t

      • No.

        Blue Check Users were previously verified for free, and given at the discretion of Twitter staff. With this "pay for Blue Check" users will be verified (by their payment method) and presumably anyone can be "verified".

        The mistake you make is thinking that a blue check meant something more than it actually did - it simply confirmed that the user named "Al Franken" is actually Al Franken, and that was about it.

        Exactly and if you didn't fill a certain category of user, then it was essentially "its not worth our time trying to verify you". The average user will unlikely see a change in behaviour.

        People like things for free, but forget there is a point the VC money dries up and that businesses need to make money or shut down. I am sure there are plenty of people crying about the actions here, but aren't the target audience for these charges.

    • We should sign our posts with a public key on a federated network of micro blogging servers. Instead of using this walled garden bullshit of Web 2.0.

  • (even though I know it's not practical) I wish there could be a subsidy given to economically disadvantaged US citizens in order to participate in the dialogue. $100/year is a lot of money to a lot of people.
    • by kenh ( 9056 )

      Does everyone need a blue check? You're paying for the blue check, not access to Twitter.

      My cable provider offers premium services, should HBO be cheaper for poor people?

      The $8/mo will be set depending on local economy (think national, not local), as noted in the summary.

  • I'm not a twitter user by any stretch of the imagination, so I have no idea whether this is useful or not. I thought Twitter's value was built on the free access to any person's random thought of the moment, so what does the blue checkmark even do? I get fewer adds for a subscription though.
    • by drinkypoo ( 153816 ) <drink@hyperlogos.org> on Tuesday November 01, 2022 @02:23PM (#63015785) Homepage Journal

      Fewer ads for a subscription means you're restricting your offering to people dumb enough to not block them, which is a good way to identify suckers who might be willing to pay for a blue checkmark.

      All selling the checkmark to everyone will accomplish is devaluing the checkmark, because right now it's attached only to people who the easily led might give a shit about. Once they notice that even normal people can get it, they will stop paying it any attention.

      Elon wanted us all to believe that Twitter was somehow uniquely overvalued, but the biggest secret of internet business is that online advertising is an even bigger scam that other kinds. It has never been worth what it cost, social networks have always lied about targeting ads, and none of these ad-supported businesses should really even exist. And if advertisers understood how badly they are being scammed, they wouldn't. And in all his attempts to somehow get Twitter for cheaper after he agreed to pay too much for it, what a dumbfuck, Elon cracked the lid on that particular pandora's box. Now if he doesn't find a way to monetize twitter that can survive it fully opening before it does so, he's fucked.

      • If the blue checkmark gets devalued because people pay for it, then I am sure that they can add a "gold checkmark", or something, for people who want to stand out from the common folk. Its like the 0.1%ers who don't want to get confused for the 1%ers, so change how and where they spend their money.

  • Now if anything happens on your account that upsets the twitterworld, you can just say it wasn't you.

  • Ad-based services are great for being introduced to something you might be thinking about wanting to use regularly, but they are terrible once you've decided to become a regular consumer. Sometimes the ad-based usage has to go on for some time. I used free Gmail for about a year and a half. But once I decided I was in, I was only too happy to pay for the service. I've started to fill up my inbox with substack newsletters now, too, and no doubt there will be a few that I'll upgrade to paid status.

    Not only do

  • i was kicked off twitter because i said a pair of vandals that destroyed a priceless Van Gogh painting should be beaten and put in jail
    • by kenh ( 9056 ) on Tuesday November 01, 2022 @02:15PM (#63015731) Homepage Journal

      Did they actually "destroy" a priceless Van Gogh, or did they just mess up the frame, with the priceless Van Gogh safely stored behind glass?

      I think perhaps you were dinged for a) being wrong, and b) calling for violence.

      Twitter was probably right for noting your error, and a suspension for calling for a beating would also seem appropriate.

      Free speech doesn't mean free from repercussions...

    • i was kicked off twitter because i said a pair of vandals that destroyed a priceless Van Gogh painting should be beaten and put in jail

      Perhaps you should have read their policy https://help.twitter.com/en/ru... [twitter.com]

    • Last I heard they glued themselves to the wall next to it?

      Open up a can of Surströmming [wikipedia.org] just out of reach of them and put on a live cam. The pay-per-view income of them gnawing off their own limb just to get out should pay for the damage.

    • by Somervillain ( 4719341 ) on Tuesday November 01, 2022 @02:56PM (#63016003)

      i was kicked off twitter because i said a pair of vandals that destroyed a priceless Van Gogh painting should be beaten and put in jail

      1. Beating up people is illegal. It's a violent crime and we don't know what precisely you're advocating for. Are you advocating roughing them up a bit to scare them or hospitalizing them?...giving them brain damage from cranial trauma?....disfiguring them?...Honestly, don't know which, nor do I care. However, if put in charge of moderating content, I'd err on the side of caution. Advocating for extra-judicial violence is a dick move, at best and softcore borderline terrorism at worst. If you're advocating for that, you're not a nice guy.

      2. Priceless Van Gogh? Fuck that shit. "Fine art" is just collectibles for the ultra-wealthy and status symbols for the elite...especially from that era. The art scene has been dead for a long time and has only catered to the extremely wealthy for over 100 years. I am skeptical that if you found a painting from another artist that resembled his work you'd treasure it and advocate for violence for people who deface it. I'll wager your love of Van Gogh comes from being told it's a precious, priceless art work.

      As far as I'm concerned, a priceless painting, particularly from that era where it has no historical value, is no different than a famous-person's Rolls Royce.

      You're definitely welcome to disagree with my contempt for the art world...many do. However, if you're going to advocate for violence, why not save it for something that means something? There are plenty of human beings causing greater harm to society than art vandals.

      That said...I don't think you were a victim of injustice because you went on Twitter, violated their TOS advocating for violence, and got kicked off. Are you a threat to society?...I'd wager not. But being kicked off Twitter is like being banned from someone's restaurant...not being arrested. Your rights are very limited. You're using their platform and being a dick when you're using it. They're well within their legal rights, and IMHO ethical rights, to kick you off for being a dick...especially for wishing violent crime on someone. You're not adding new information or a novel perspective to the issue and advocating for violence is just making the experience unpleasant for everyone else.

      You're not the good guy in this scenario.

  • We deleted our accounts. Moving on?
    • We deleted our accounts. Moving on?

      Great you deleted your account, but signal are you sending, beyond either you didn't really use the platform, you don't benefit from being verified or you didn't realise you weren't in the target audience for the fee?

  • Popcorn. (Score:5, Funny)

    by Major_Disorder ( 5019363 ) on Tuesday November 01, 2022 @02:10PM (#63015705)
    I am greatly enjoying watching Elon burn $44 Billion.
    This is quite possibly the worst purchase ever. However when he does finish killing off twitter, he may be remembered in the future as the greatest hero of all time, for vanquishing the scourge of Twitter.
    • Balance (Score:5, Funny)

      by SuperKendall ( 25149 ) on Tuesday November 01, 2022 @02:24PM (#63015791)

      I am greatly enjoying watching Elon burn $44 Billion.

      One of the best comments on the purchase I saw was from Peter Schiff, who said soemthing along the lines of "You overpaid for Twitter, but you bought it selling highly overvalued Tesla stock so it really doesn't matter".

    • by gtall ( 79522 )

      If Twitter dies, it will be because of the managers he put in place and whatever marching orders he gave them. He's already installed them. I doubt he'll be able to put in time to actively manage the company.

    • Re:Popcorn. (Score:5, Insightful)

      by t.reagan ( 7420066 ) on Tuesday November 01, 2022 @02:27PM (#63015823)

      $44 billion was a low price to pay for Elon and the Saudis (and other oligarchs) to gain further control of the minds of the people and therefore the elections of every country. Just look at the power Rupert Murdoch's FOX news has...

      Divide the people and the oligarchs are sitting very comfortably...

    • Oooh! Oooh! Do Facebook next! Do Facebook next!
      • Hey, Mark's already busy taking it down, don't be greedy.

        • Hey, Mark's already busy taking it down, don't be greedy.

          The thing is that Facebook is easy to wound, hard to kill.

          Most people have a Facebook account, they may not use it, but it's the defacto way to reliably get in touch with someone on the Internet. And for the people who do use it they only care about friends and family so the network effect is very strong.

          But Twitter is different, there's a network effect for the daily users. But the thing that actually made Twitter a major social network is the Press Release. If you're a famous person (so simply someone cau

    • Elon burning 44 millsions, Mark putting the Facebook cancer down with the Metastasis...

      Life's finally getting better after the 2020 crap.

    • It didn't cost him that much. A chunk came from Tesla stock he sold and the rest from other buyers and loans. https://www.aljazeera.com/econ... [aljazeera.com]

      You don't stay rich by spending your own cash.

    • on American politics I'd agree with you, but we live in a world where a famous person's Tweets can move the stock market or incite violence.
  • If Twitter gets turned into a free-for-all, as seems likely - I'd expect many scammers / spammers will be happy to pay $8/month to get unfettered access.

  • And we doubled the number of ads....
  • Regardless of what whizz-bangs Elon rolls out, or what interesting posters and posts might now escape censorship, I'm off Twitter - even reading tweets as a non-subscriber - until I can use it without unblocking its ability to run scripts in my browser.

    I never joined as a twitterer, and stopped reading tweets when Twitter disabled "classic mode", requiring javascript to read them.

    If Elon wants Twitter to be the public square, he needs to FIRST enable participation using only unscripted HTML. Else he continues to exclude people who want to avoid corporate spyware on their machines.

  • ...might not have a very strong grasp of reality.
  • Doesn't cost anything, subjects you to no ads and best of all, doesn't require you to use Twitter.

  • imagine paying a monthly fee to make your eyes bleed.
  • I *still* don't care what you had for breakfast.

  • I thought twitter was a scam site full of spam bots and shills? What changed in the last week?
  • Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit.
    Power to the people! Blue for $8/month.

    Because peasants are often rolling in cash. /sarcasm

    It's the same system except for a (small) fee rather than other criteria.

  • "You pay to get half as many ads" does not work. If I pay, I want to have an ad-free service, thank you.

  • This seems like a good business move to me. He wants more celebs and I suspect he will add a "vip" membership above the blue level too - of course the true celebs will never get charged.
  • Twitter's current lords and peasants system for who has or doesn't have a blue checkmark is bullshit. Power to the people! Blue for $8/month.

    Finally someone cares about the peasants; as long as those peasants have $96/year of disposable income to spend for the privilege of a blue checkmark. Sometimes I can't tell if Musk is really an out-of-touch billionaire or a brilliant comedian doing a parody of an out-of-touch billionaire.

  • by Fly Swatter ( 30498 ) on Tuesday November 01, 2022 @03:20PM (#63016125) Homepage
    We can call them the halfs and half nots (of seeing advertisements).

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