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Businesses

A San Francisco 'Co-Living' Startup Suddenly Shut Down, Leaving Tenants In Limbo (vice.com) 130

San Francisco-based "co-living platform" HubHaus has collapsed, saying it has no funds, leaving people using its platform to rent rooms in the Bay Area, Los Angeles, and Washington DC, in limbo. From a report: HubHaus' business model seemed simple enough: lease large, single-family units and then cut them up into as many rooms as possible in order to sublet each room. Upon closer examination, however, there seem to have been numerous red flags. In interviews with tenants, the San Francisco Chronicle found that they were still being charged for services (e.g. housekeeping) that were no longer provided and some were charged double their rent after setting up auto-pay. Landlords told the Chronicle that HubHaus stopped paying for utilities and slashed its leasing payments to them. One former employee also reported that the company consistently paid him less than he earned or would pay him late, causing financial hardship that led him to quit. In a September 30 letter sent to homeowners and tenants, and obtained by the Chronicle, HubHaus owner Diablo Management Group said "HubHaus is completing a liquidation and closure of the company." As part of that process, an analysis by Diablo found there were "no funds available to pay the claims of unsecured creditors (e.g., claims by landlords, tenants, trade creditors, or contractors)."
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A San Francisco 'Co-Living' Startup Suddenly Shut Down, Leaving Tenants In Limbo

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  • by SuperKendall ( 25149 ) on Friday October 09, 2020 @11:41AM (#60588356)

    It seems like taking a single house, and dividing it so that 2x the number of people who were supposed to be living in it would have rooms, then charging them all apartment rates would basically be a fool-proof money printer. They must have been making so much money from all that rent, even with the house having been way overpriced from being in CA, it should have easily covered the mortgage.

    So what the heck could possibly have gone wrong?

    • by Anonymous Coward

      Ineptitude knows no bounds

    • So what the heck could possibly have gone wrong?

      Bought too many yachts, leaving insufficient funds to actually run the money-printing-company?

      • by rtb61 ( 674572 )

        Got to really love the way Diablo group distances itself from it. An idle report, we barely heard of that HubHaus company we did not even know we totally owned and controlled it but upon investigation, oh yeah, really funny fuckers. Clearly they ran and controlled it and sucked all the money out of it to fill their own pockets and are just walking away from it, like it is some else's problem. A criminal investigation will undoubtedly lead to many other fiscal crimes committed by the Diablo group (they are s

    • by JaredOfEuropa ( 526365 ) on Friday October 09, 2020 @12:57PM (#60588652) Journal
      It sounds like a scam. They were stiffing landlords on the rents owed, tenants on their deposits, utilities (knowing that they wouldn't cut off clients during Corona time), employees on wages, and somehow they have blown through close to $15M in VC capital too. There are ways to milk a company so that your theft merely looks like mismanagement.
      • by Cederic ( 9623 )

        I certainly wouldn't rule that out, but it's an odd one. Most scams don't involve setting up an actual business that can be relatively easily run at a profit.

        It may be that it really is mismanagement - salaries too high, poor financial control, one bad actor within the company.

        It's possible that they tried to grow too fast, leased too many buildings and couldn't find enough renters to cover those costs, or maybe spent too much on marketing without generating the revenues needed to sustain the business.

    • So what the heck could possibly have gone wrong?

      Covid.

      Their business model likely assumed that some people would fail to pay their rent. But no so many and not all at once.

      Low-income people who live in shared housing like this have been hit particularly hard by the economic consequences of the pandemic.

      Evictions are suspended in many jurisdictions, so people are not paying rent but still using shared utilities.

    • I'm more impressed by this stunning and brave invention; a way to connect people looking for roommates .. online.

      But this is what happens when you're doing things that never been done before; sometimes that cutting edge gets you first.

    • The company didn't own the properties, they were leasing them from homeowners and subletting them.

      Problem is, if 4 people are subletting the place and find they are getting along okay, they can just lease another house for less by cutting out the middleman.

      And if they aren't getting along, people leave and the company has to find new tenants to sublease to.

      Covid comes along, people demand rent moratoriums or at least lower rents, others move back in with relatives, and it's really hard to find new ten

  • by awwshit ( 6214476 ) on Friday October 09, 2020 @11:47AM (#60588384)

    A lot of that sounds illegal. Company officers should be prosecuted.

  • by flyingfsck ( 986395 ) on Friday October 09, 2020 @11:48AM (#60588396)
    How can a slumlord could go bust? If it sounds too stupid to be true, then it probably is.
    • This is little more than resume padding. My guess is a San-Francisco based ex-CEO of a startup is going to be a running Candidate for the Republican 2024 election.

    • In the same way that a casino can go bust. Probably a financial fiddle. Not naming any names. Do I need to?

  • I believe it was âoeslum lordâ
    When the cost of housing exceeds the range of what an average person makes, it tells you somethings wrong, but hey, this is California after all...

  • One of my distant cousins were renting there. The entire process seemed very professional, and business model made sense.

    So you take a house for $4,000, split into six rooms, and rent each for roughly $1,000 per room. Utilities are extra. This would leave $2,000 per house for operations, and they had many houses on their catalog.

    How would they mess us such a simple business model is beyond me. There would be a few people in payroll, and a simple web based setup to manage the properties, and process payments

    • by mark-t ( 151149 )
      This raises the question, how is the company getting a six-bedroom house for $4k/month if the rental demand is high enough in the area that $1k/month per room could otherwise be charged?
      • by Bert64 ( 520050 )

        In some areas there are a lot of young single people who can only afford to rent single rooms, and a surplus of larger houses. These people cannot afford 4k individually, and might not know people to rent together with.

      • This raises the question, how is the company getting a six-bedroom house for $4k/month if the rental demand is high enough in the area that $1k/month per room could otherwise be charged?

        Because the property owner doesn't want to deal with the cost and hassle of dealing with six different boarders.

        Option 1: Get a $4000 check every month.

        Option 2: Advertise for boarders, interview and screen them, check their credit, check their references, approve them, watch them fail to pay the rent, badger them to pay, start the eviction process, pay your lawyer, pay your lawyer more, finally get the eviction done, repair and replace the vandalized carpets and drywall, look for yet another boarder.

        Which

        • More than that it's commercial real-estate at that point. So potentially the middle man company was on the hook for the maintenance and taxes.

      • by stikves ( 127823 )

        It is not six bedrooms.

        They take a three or four bedrooms house, and divide the larger bedroom into two. They also convert the living or dining space into a room.

        As long as the dividers do not cover the entire height of the room that seems to be kosher. There are some restrictions for "doors" too. Basically they used huge lego like blocks, and sliding curtain like windows. Those divided rooms were usually cheaper. Say $800 for a "lego" room vs $1200 for the master bedroom with a separate bath.

  • Sad for those hurt by this but one should be prepared for such when trusting things to a startup. We need to remember that the vast majority of startups fail. 90% of new startups fail. 75% of venture-backed startups fail. Under 50% of businesses make it to their fifth year. 33% of startups make it to the 10-year mark. You're taking a big risk by trusting any startup. Don't put yourself in a place where you're dependent on them, as they many go away (as this one has).
  • Just like they teach in business school. What could possibly go wrong?

  • Beyond matching up co-living tenants with each other and a property, which all happens prior to residency, I fail to see the additional value this failing company brings to the table.

    If the tenants want to stay in their current home, they should simply offer to pay the landlords directly. If the sum of payments isn't enough to cover the original lease, maybe due to an empty room, then landlords may be able to offer a different unit. Alternatively, landlords can decide if they'd rather have an empty unit, wh

  • Like Uber, etc, leverage other people's investment and ignore laws. Cut up residences and make over-occupancy the business model ? People already live doubled up in a lot of places...but as an actual exploitation, not as a response to bad circumstances ? That used to be called being a slumlord and there were reasons for laws against it. Sure, it's 2020.
    • This cutting up of large houses into flats and bedsits is normal Moseley, Birmingham, where I have a flat. I think this was once a prosperous area in Birmingham, so there are many large houses and former hotels. I am talking about Victorian times. JRR Tolkien lived here. I see no harm in repurposing large properties to provide affordable housing. I have had the misfortune to live in a rather grotty bedsit where the landlord did not maintain the property. But mostly, you can get a good place.

  • "Diablo Management Group"? Seriously, nobody picked-up on Diablo means Devil?

    "Why Mr. Morningstar, I see you have branched out from nightclubs in L.A. to rentals in S.F."
    "Deeeetectiiive..."

    :D
  • For those of you too young to know, this sort of scam has been going on for a long, long time now, this is just a new iteration of it. What's really sad is that people are falling for it -- likely because housing in California is so gods-be-damned expensive, and you can have a more-than-decent-paying job and still be homeless because you either can't afford housing regardless, or you just plain can't find housing at all. So, oh gee, some profiteering assholes took advantage of the situation? Color me surpri
  • some were charged double their rent after setting up auto-pay

    This is why you never use autopay. Yeah it's a pain, but doing your bills manually keeps things "push" instead of the "pull" that gives utilities way too much power over your money.

  • Isn't what they are doing not allowed by most lease agreements?

    • Making something illegal does not stop it happening. If it is a crime, e.g. fraud, then law enforcement has a struggle prosecuting it, which gives crims an opportunity to grab the loot and run. If it is a civil infraction of a contract, their lawyers are bigger than your lawyers.

      • by spitzak ( 4019 )

        What I meant was how can a company get away with publicly telling it's customers to violate lease agreements? Of course people violate them all the time.

Crazee Edeee, his prices are INSANE!!!

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