For centuries researchers have lamented the difficulty in studying society and accurately running social experiments. Now for the first time in human history companies such as Google and Facebook have a real window into how ideas and emotion spread. They can see the relationships between philosophy, religion, gender and culture in how they define our dealings with each other.
I disagree with what they're doing and how they're doing it. Yet I pause and think to myself... In the same position, could I resist the temptation to pry and to tinker? Power corrupts, those who deny their power deny their abuse of it. It's frightening what they hold in their hands, the power to shape society and attempt to bend it to their will. The law of unintended consequences is going to bite down on them HARD.