Memory around here is so short.
Apple had long called their programs "applications" while Windows used "Programs" and DOS used "executables".
Then came the iPhone with the "App Store" which Apple Trademarked, quickly everybody else started using the same term to ride on high consumer awareness of the term. Apple sued, and Amazon and finally gave up on it.
Since then "Apps" has become a widespread generic term, and Tim Cook cries a little inside every time he sees it used for non-Apple software.