Now if the new improvement was that you only needed half of the detergent to get your whites whiter and therefore you'd spend half as much per load, sure, there'd be an argument.
This isn't that. This is the digital equivalent of "the box now has toxic printing on it, and the detergent inside has each granule conveniently packaged in concrete. But we provide you a small hammer."
Look, this is unpleasant to look at in at least four ways. The horizontal layout wastes a massive amount of screen space. The vertical layout wastes a massive amount of screen space. The background colour together with the default font reduce readability. And despite all of this, less information is shown at any given time.
Would you like us to disable UAC, DEP, and our antivirus software in order to use this too? Do we need root/administrator rights to view your site? Perhaps we need the latest beta of .NET or JRE?
My point is that this is a huge step backwards in usability. The point behind Chrome, Firefox, and IE reducing the amount of UX is to make it possible to display more content. Don't take the increased screen space created by making the status bar, menu bar, URL bar, title bar, tabs, buttons, and in fact UI of the browser and then show me reduced content.
You. Are. Doing. It. Wrong.
I. WILL. Leave.
Am I in some way unclear here? I'm not threatening. I'm calmly explaining. The content value of this site is not so high that I will tolerate this reduction in functionality. I know, I know. You've got some assclown marketing guy who tells you that we'll all just... give it one try, because we can't go without our fix. And we'll get used to it.
I'm informing you that I won't. On principle. Because if you're willing to say "fuck you" this loudly to me, I'm willing to say the same right back.