I realize that most business models are usually wiped/imaged anyway, but this is more disgusting behavior by Lenovo. Stuff like this will keep me from buying and recommending their products.
I know it's cool to get outraged, and I'm certainly not comfortable with spying in general, but I actually read the article and it's kind of weird.
It's repeatedly iterated that the feedback tool gathers information on Lenovo's own software only. Lenovo business machines don't ship with much. There's a more flexible power-manager, a tool that checks if your hardware is falling part (does memory tests, hard drive SMART tests etc periodically), and a tool that makes it easy to download updated drivers and BIOS. There's typically not much that has what you'd think of as "data".
Sure, it's valuable to Lenovo to know how many people disable the scheduled hardware tests, or opt to remove the bundled AV software immediately upon install. It's valuable to them to know how often people use their System Update to keep up-to-date, and how often all of this stuff simply doesn't work. Even knowing the average user's preference in power management settings is useful.
While it's entirely possible that this is also gathering things it shouldn't, by and large this all seems a case of "should not care".