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DNA-Testing Firm 23andMe Files for Bankruptcy (msn.com) 62

DNA-testing company 23andMe has filed for Chapter 11 bankruptcy protection [non-paywalled source] in Missouri and announced CEO Anne Wojcicki's immediate resignation, weeks after rejecting her proposal to buy back the business she co-founded. The bankruptcy filing represents "the best path forward to maximize the value of the business," said Mark Jensen, board member and special committee chair.

Further reading: DNA of 15 Million People for Sale in 23andMe Bankruptcy.

DNA-Testing Firm 23andMe Files for Bankruptcy

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  • Huckster (Score:4, Interesting)

    by ihavesaxwithcollies ( 10441708 ) on Monday March 24, 2025 @10:03AM (#65255489)
    No more money in tricking people into selling their dna sequencing for nothing?
    • Re: (Score:2, Interesting)

      They do whatever the police them with no challenge or push-back whatsoever.
      • It does scare me what's going to happen to that data. I mean yeah the police already have unfettered access to it but I could see all sorts of nastiness from some real psychos buying up the data.
        • Re:Huckster (Score:4, Informative)

          by cayenne8 ( 626475 ) on Monday March 24, 2025 @11:56AM (#65255687) Homepage Journal
          I believe at this time....you can go onto the 23andme site, and request they delete your data AND destroy any physical samples.

          From what I've read and saw on TV about this...these requests ARE actually being honored.

          • But people have daily lives and there's lots of people who casually signed up for 23andMe not realizing what they were getting into and aren't going to know they need to go do that or why
            • But people have daily lives and there's lots of people who casually signed up for 23andMe not realizing what they were getting into and aren't going to know they need to go do that or why

              Well, at some points...people have to take responsibility for their actions....

    • You wrong, they bought the DNA data on the cheap. Only had a limited cash run way, time to close up the scam shop and make the real money on the real product to sell
    • The CEO is the wife of one of the founders of Google. That should have told people what they needed to know.

      But their business model didn't work. It's a one-time service. There's no need to ever use it again. Which is why they tried to get into other healthcare initiatives but failed.

    • Personally, I've gotten a lot out of my DNA results at 23andMe. As a person interested in genealogy, it has provided a lot of insights into my own ancestry, and introduced me to people in my family that I didn't know were related. I love the science, the puzzle, and the stories that DNA testing can bring.

      For those who fear for the privacy of their DNA, it's way, way too late for that. It's kind of like being worried about walking down the street for fear you might be on camera. Guess what, you are...on came

  • Californians have the right to have their info deleted from 23AndMe in this instance.

    Not sure about any of the rest of you.

    I never wanted them to have data about me, so I never got tested. I was thinking about it, but then that thing about how they came up with wildly different results for identical twins came out and I realized it had no value, but did have a substantial down side if fascism continued to bloom. And lo...

    • Re: (Score:3, Interesting)

      The thing about 23AndMe that I find so amazing, is that even though you never gave them a sample, they still know who you are. There's a spot specifically for you in their database. It just doesn't have your name on it.

      You can't opt out of genetics.

      • I don't understand how that can be true unless they were to some how have a genuine list of all citizens or persons born or something of that nature. They don't have my DNA, nor do the police. Not so sure if my medical providers have my DNA in a database. Probably since I've had blood work done a handful of times already. I'm hoping HIPPA laws stop the sell of that information but once again, all I can do is hope on that front.

        I wouldn't be surprised if you are still 100% correct but it would be interesting

        • It's fairly simple.
          Some members of your family have submitted samples to 23AndMe. Some members of your family have mentioned you on social media. Your financial history is available from Visa, from the credit rating bureaus. Your phone numbers, email addresses, Slashdot handle have been harvested. Any of dozens of Palantir-style companies have collected all these pieces of information; and synthesized who you are, and putting all those pieces together with 90% confidence is simply a big data problem.

          Fac

    • by ledow ( 319597 )

      Not much good if there's nobody left at the company being paid to ensure compliance with that.

      • That's not how bankruptcy works

        • by ledow ( 319597 )

          Neither does it work with a full and briefed and experienced IT team, data protection officers, compliance officers, etc. for every state, fully cognisant of every state's data laws, et al either.

          You'll be running on a skeleton crew, mostly run by finance people and lawyers, be unable to make decisions, people "in the know" will be long gone and you'll be trying to clear up the mess and those people insured against mistakes like a non-compliance with a single California law if their base of operations isn't

    • by AmiMoJo ( 196126 )

      Don't forget to ask them to destroy any samples they have retained too.

    • by jbengt ( 874751 )

      I was thinking about it, but then that thing about how they came up with wildly different results for identical twins came out and I realized it had no value

      Different company, but my older brother, who does genealogy on our extended family going back generations, got us DNA tests. My results came back saying that I was my older brother's brother and my younger brother's brother, but their results had them as first cousins or half-brothers of each other.

      • Full siblings can have anywhere between 0 to 100% genetic overlap. It's likely to be 50% but just like flipping a coin and getting heads doesn't mean that you will get tails the next time to keep it at 50% the amount 2 siblings actually share can vary by a lot. given ranges of overlap you can make a guess, but it is going to be inaccurate some percentage of the time. The other thing they look at is the relationship of the common segments. If there are overlapping common segments it's most likely the person
      • Well looks like your mom has some explaining to do. Or just keep telling yourself the tests were wrong.
    • by hawk ( 1151 )

      I've tried, oh so many times, and so very hard, to forget Californians.

      It just doesn't work. They keep sending more!

      Clearly the only solution would be a border wall along the western edge of Nevada.

      • It just doesn't work. They keep sending more!

        That's because people continually come here and keep pushing us out. If you want to keep Californians out of your state, figure out how to keep people from leaving it.

    • If you are referring to the identical twins that got different ancestry profiles... https://www.cbc.ca/news/scienc... [www.cbc.ca]

      Yes, this side of DNA testing is very imprecise, it's little more than a statistical guess. It's not hard to see how these results could vary for identical twins.

      When it comes to identifying specific people who are related to you, the science is very solid. Consumer DNA tests can tell the difference between a parent/child relationship, a sibling, cousins, and so on. Though each range does ove

  • Now all that data is up for sale to the highest bidder. Why, I believe the federal government can afford to buy them, and why wouldn't they?

    You don't need a subpoena if you own the data.

    There's no judicial review of government databases.

    • If the government didn't do this, well, that would be stupid on their part. Not like I want them having it, but business wise it's a steal.

    • Buy them? All of those DNA corps have always delivered the data directly to the feds.
      Why would anyone think that data would ever be private?
      The clever twist is that they got people to volunteer and cover the expenses.
      You just tickle American's self-interest, and they roll right over to show their bellies.

  • My stupid brother did this shit. Hollywood lawyer. Emotional intelligence and wisdom of a dumpster fire.

  • Assuming they are going to declare bankruptcy and re-organize, I assume the new name they continue business under will be "22 And Me" after they decrement.

    It was always a counter!

    The real question is if it's 0 or 1 based.

    1. 1. Acquire Users
    2. 2. ???
    3. 3. Profit
  • by jacks smirking reven ( 909048 ) on Monday March 24, 2025 @11:13AM (#65255625)

    A company with a popular product, a pretty straightforward business plan that achieved pretty close to like 90%+ brand recognition (most people when they think DNA testing will say 23andme and first option) and they just couldn't sort out how to turn a profit

    https://techfundingnews.com/dn... [techfundingnews.com]

    One explanation for 23andMe’s woes is that it simply ran out of customers. As reported earlier, “Most people interested in learning about their family history and health risks have probably already taken a test. And once that curiosity is satisfied, few return to keep interacting with 23andMe”. The company attempted to pivot toward subscription-based preventive health services but couldn’t gain sufficient traction.

    Maybe something one of those big brain MBA VC guys should have sorted out before sinking a billion dollars into it for "growth". It's literally the underpants gnome business plan.

    • Over*ladies*: CEO Anne Wojcicki fucked this one up.
    • by DarkOx ( 621550 )

      They just got greedy. The big brain VC guys probably always expected that some big bio-med or health system (think United Healthcare) would snap it up. They waited to long to entertain the offers and let the valuation get to high.

      Then they did the SPAC thing (should be criminalized because it is nothing but an end run around the general rules for going public) and it worked. Except the owners once again got greedy and waited to long to unload the stock.

      The problem is not every business plan describes a go

      • Definitely sounds like you would have made a much more capable CEO.

        Maybe they can make the money back by selling some livers.

        • by DarkOx ( 621550 )

          I am not saying it is how things ought to be but the realty of corporate leadership today for anyone not big enough to be an S&P500 component; is knowing when to take your winnings (hopefully) or when it is time to cash out generally.

    • You can't survive on brand alone. The business plan needs to incorporate sufficient margin for profitability as well. Unless you're a small tech startup like Twitter, where you can lose money on every subscriber and somehow convince investors you'll make up for it in volume.

      • You can't survive on brand alone. The business plan needs to incorporate sufficient margin for profitability as well.

        You'll never make it at YCombinator with that attitude sir!

    • by ceoyoyo ( 59147 )

      I can make lots of popular products if I sell them at 1/10th what they cost to make.

    • The basic problem is that their product is something you buy at most once in your lifetime, then you are done.

  • CA Attorney General Bonta advised everyone who has their DNA on the sited to delete it ASAP.
    I'm sure that there are lots of people who would love to get their hands on this data and they don't necessarily have your best interests in mind.

    • Your data isn't going to be sold. The company is going through Chapter 11 restructuring, it's not like they are auctioning off your DNA results. And even if they did, your delete request applies to whoever owns the data, before or after a sale.

  • Jenny Kleeman has done a fantastic job of uncovering some of the most interesting stories arising out of widespread DNA testing in her series, The Gift. Well worth a listen: https://www.bbc.co.uk/sounds/b... [bbc.co.uk]

  • I am, and I am glad that mine isn't in there. I will never forget when my biologist friend explained to me just how easy it is to replicate intact DNA.
  • They created a product that had a one time purchase for anyone that wanted to give up their privacy. Those that wanted to give up their privacy did so and the pool of potential consumers dried up.

A committee is a group that keeps the minutes and loses hours. -- Milton Berle

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