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Calorie Burning Coke Coming Soon 383

The Fun Guy writes "Coca-Cola and Nestle are getting together to introduce a new beverage "proven to burn calories". Enviga will be in the U.S. Northeast in November, nationwide in January 2007. How does it burn calories? With green tea extracts, calcium, and caffeine. No word on how many milligrams caffeine per can. "
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Calorie Burning Coke Coming Soon

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  • Cancer (Score:5, Funny)

    by otacon ( 445694 ) on Thursday October 19, 2006 @11:39AM (#16502297)
    Otherwise known as cancer
    • Re:Cancer (Score:5, Informative)

      by Zarniwoop_Editor ( 791568 ) on Thursday October 19, 2006 @11:46AM (#16502433) Homepage
      Already been called on this marketing lie..
      http://www.consumerist.com/consumer/soft-drinks/sh ocker-enviga-doesnt-actually-burn-calories-208357. php [consumerist.com]
      This product does not burn calories....
      • by stfvon007 ( 632997 ) <enigmar007@@@yahoo...com> on Thursday October 19, 2006 @12:05PM (#16502789) Journal
        Every month in wired there's an "found: artifacts from the future" picture. a few months ago it featured a soft drink product with negative calories.

        Also there is a food already available that for all intents and purposes contains negative calories: Celery
      • Re:Cancer (Score:5, Informative)

        by hclyff ( 925743 ) on Thursday October 19, 2006 @12:09PM (#16502853)
        From the link you provided:
        The results actually showed that there was no difference in fat oxidation (fat burning) between those drinking Enviga versus a placebo. But it did show that "energy expenditure" was significantly higher for the Enviga drinkers.

        So it does make you "burn" energy, but doesn't cause any weight loss. It's the perfect product!
        • What it's doing is exactly what Caffiene already does taken in large quantities.

          It gets you wired. If you actually get up and move around to work off that sensation, yeah, you'll burn fat. DUH.

          But if you don't, and you just sit around being wired, you won't burn a damn thing. Because the drink is not altering your metabolism.
        • Homemade Enviga (Score:3, Interesting)

          I make my own drink: plain, unsweetened green tea with black pepper. I drink it on my 7-mile bike ride to work while fasting. My body has no choice but to burn fat - my wife loves the result. I suspect the sugar in Enviga is the problem. Also, the proven energy burning benefits of green tea require exercise - swigging Enviga while sitting in a chair is certainly not going to help.
      • Flatulence (Score:3, Funny)

        by Brown Eggs ( 650559 )
        I don't know about the rest of you, but my farts already smell like bakery fresh cinnamon rolls
      • Re: (Score:3, Informative)

        by Frangible ( 881728 )
        Still, there's a good reason to believe that Coke's new Enviga drink, advertised as "The Calorie Burner," is a total scam, and Mouseprint has finely combed the small print to showcase the absurdity. For one thing, the study that 'proved' that Enviga burned calories was only 32 people of normal weight. No one actually burned any fat, even when they were on placebos, but heck... "energy expenditure" was higher for Enviga drinkers. Whatever the hell that means. Yes, I wonder what "energy expenditure" in huma
    • Re: (Score:3, Funny)

      There's also a coke that burns calories. It energizes, maximizes, and all around kicks ass. You don't drink it and it's not a suppository. (Any one know some fat cokeheads??)
  • Bogus... (Score:5, Informative)

    by BWJones ( 18351 ) * on Thursday October 19, 2006 @11:39AM (#16502301) Homepage Journal
    "Enviga increases calorie burning. It represents the perfect partnership of science and nature," said Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company. "Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect.

    Oh man this is such a lie..... Did they perform metabolic chamber analysis? Where is the published paper? Why do people *always* seem to fall for marketing nonsense like this? Look, the only way to lose weight is to burn more calories than you consume. It's calories in versus calories out and Enviga, metabolically will not let you magically burn more calories by consuming it unless it can somehow short circuit the electron transport chain or mitochondrial respiration and that is dangerous as hell. (Think poisons like dinitrophenol or proteins in brown fat like thermogenin).

    It's too bad, because I like Coca Cola products, but this claim that it will burn excess or extra calories is simply a marketing lie. And yes, I *do* have a PhD in physiology and am calling out Dr. Rhona Applebaum to back up her words with some scientific evidence that shows these claims are more than specious marketingspeak designed to increase the bottom line.

    • Re: (Score:3, Funny)

      by slidersv ( 972720 )
      Hey! Their words are enough for me. Off to McDonalds to tripple my Big Mac input, and then drink myself stupid when this product comes out, all while lying on the couch.
      It's one can of the drink for every Big Mac I eat to balance calories out.
      • Re: (Score:3, Insightful)

        by IAmTheDave ( 746256 )
        Not to mention the heart palpitations that this caffeine/"natural caffeine" cause me. Let's make your heart pump faster! Now there's a good idea!
    • Re:Bogus... (Score:5, Funny)

      by Lumpy ( 12016 ) on Thursday October 19, 2006 @11:47AM (#16502459) Homepage
      Look, the only way to lose weight is to burn more calories than you consume.
      I know a tapeworm that says you are wrong.
      Also dysentary is another solution to lose weight without exercize and reducing your calorie intake.
      • Re:Bogus... (Score:4, Informative)

        by BWJones ( 18351 ) * on Thursday October 19, 2006 @11:52AM (#16502549) Homepage Journal
        I know a tapeworm that says you are wrong.

        OK, true and in fact at some points in history, tapeworm eggs were used as a means to "diet", although I don't know anyone who would really want to be doing that as the negative health effects are significant. They don't call it parasitism for nothing. :-)

        Also dysentary (sic) is another solution to lose weight without exercize and reducing your calorie intake.

        True, but here we are talking dehydration or water weight, not fat loss and it should be noted that dysentery is one of the leading causes of death in the world.

    • Why do people *always* seem to fall for marketing nonsense like this?
      Because the company has spent over a century building an empire based around the fact that they can convince people regular intake of fizzy caffeinated sugar water is a fine idea.
      • Then you have the likes of 7UP another coke product I believe saying it's all natural and yet it still contains corn-syrup which is highly processed. It's amazing the outright lies they get away with.

        With that said, it sounds like they are advertising that their product is hard to digest and portraying it in a good light like it's not a bad thing. It reminds of an episode of the Simpsons when Homer starts drug testing to pick up extra cash. They spray him with perfume that burns and marketing comes up wit

        • make 7

          UP YOURS...

          Best commercial ever...

          I hate 7UP but enjoyed this commercial so much, I learned how to drink it to support them...

          With vodka and orange juice was the best solution ;o)

        • Re: (Score:3, Informative)

          by nelsonal ( 549144 )
          7 up is a product of Cadburry Scheppes, not Coke. It seems to be distributed by Coke bottlers in portions of the country and Pepsi bottlers in other parts leading to some of the confusion. Natural just means it comes from a plant or animal rather than typically oil. An interesting piece of this is that the chemical that gives almonds their flavor (benzaldehyde) can be extracted from nuts or created through a reaction. In either case it's the same flavoring compound, but if it's made in the lab it's pure
      • by rs79 ( 71822 )
        I take it there's no sugar in this crap. I assume it's got Aspartame in it. This meands migraine sufferes and epileptics cant drink it.

        When diet coke came out I drank a bunch. And had a seizure. "But I'm not epileptic" says I. "You are now" says the doctor. "Aspartame is well known to aggrivate epilepsy and migrains but they wat they pushed Aspartame through the FDA was unsusual and we didn't find out till later. There will be no warning labels".

        It used to be you could look for the pink Nutra-Sweet (sic) sw
        • Re: (Score:3, Informative)

          by Aero ( 98829 )
          You may not see the NutraSweet logo anymore, but look for the PHENYLKETONURICS: CONTAINS PHENYLALANINE warning in fairly bold letters near the ingredients list. It's required (in the US) to be hard to miss, and it's a sure indicator of aspartame, provided that you take the five seconds to pick up the package and turn it over. But that's better than the 30 seconds it may take to squint your way through the ingredients list.
    • Even without a PhD in physiology I would agree that it burns extra calories. This is however not so hard to achieve, so why should it be a marketing lie?
      You are certainly right that you have to burn more calories than you consume but why should there be no "magic" thing that increases the amount of burned calories without having so much calories itself? I think this is exactly what is happening here. Lets say the drink contains 50 calories, increases your metabolism to burn 20 extra calories per hour throug
      • Lets say the drink contains 50 calories, increases your metabolism to burn 20 extra calories per hour through caffeine, green tea or something else."

        I'm assuming that you threw 20 calories per hour out there without really thinking through the implication. That would be 480 calories per day, or the equivalent of 45 minutes of cardio for many people... all by drinking a can of pop.

        Even heart-hammering, ephedrine-based monsters used by bodybuilders can't claim that kind of result. All you'd do is sit ar
    • However, if the Coke has 0 calories, as current Coke Zero has, and it jacks you up on caffeine, making your body go into overdrive, doesn't that make your body use up calories?
      • Thank god for Coke Zero. (Original coke formula + artificial sweetener vs "new coke" formula with artificial sweetener for Diet Coke).

        FYI: Barq's Diet Rootbeer is great too. Esp. with rum.

        I'm glad I'm not a "bitter taster" because these taste the same to me but two of my friends act like they taste like bitter melon.

        I january I was diagnosed as pre-diabetic. I dropped sugar, bread (including pasta), and potatoes from my diet. Kept *every* thing else. Added heavy cream, xylitol (birch sugar), stevia.
    • Re:Bogus... (Score:5, Funny)

      by SamSim ( 630795 ) on Thursday October 19, 2006 @11:59AM (#16502669) Homepage Journal
      No no no. You have to eat the can as well. That burns more than enough calories in chewing energy. Strengthens your teeth, too.
    • Re: (Score:3, Interesting)

      by hey! ( 33014 )
      Bogus? For a given value of "bogosity".

      I think it is quite possible that they have a formulation that increases metabolic rate somewhat. But the implied promise is that it will help you lose weight. Unless they've developed something like antabuse for calories, it probably won't happen. The problem is that it's very easy to sit down to a meal with 2000 or even 3000 calories; you'd have to rev your metabolism up to inhuman levels in order to absorb that without offsetting exercise. Probably if you wa
    • Oh man this is such a lie..... Did they perform metabolic chamber analysis? Where is the published paper? Why do people *always* seem to fall for marketing nonsense like this? Look, the only way to lose weight is to burn more calories than you consume. It's calories in versus calories out and Enviga, metabolically will not let you magically burn more calories by consuming it unless it can somehow short circuit the electron transport chain or mitochondrial respiration and that is dangerous as hell. (Think po
      • Re: (Score:3, Informative)

        by bmongar ( 230600 )
        Calories aren't bogus just over simplified. Thermodynamics still hold true even in your body. Energy in = Energy Stored + energy out. Calories are the measure of energy.

        Changing the types of food you eat changes the way your body decides to pass/store/or burn energy. That's what all the ketonic diets are about.

        Also even after you stopped exercising and following your diet, all that time you spent exercising increased your muscle mass and therefore your base
    • Re: (Score:3, Informative)

      by m0rph3us0 ( 549631 )
      That isn't true. I've lost weight while consuming between 3000-4000 (estimated) calories a day on no excersize at all. I dropped 85 lbs in about 4 months doing that. A typical breakfast for me was three eggs, a quarter pound of bacon with about 50 grams of cheese. I'd have 3 or 4 lattes per day with the heaviest cream I could buy. Lunch was usually hamburger and cheese and for dinner chicken breast wrapped in bacon and cheese. Or meatballs and sourcream. The funny this is my cholesterol actually dropped on
    • by nasor ( 690345 )
      The company seems to be making a medical claim here. Can't the FDA nail them for lying about this? Or is it considered acceptable to lie about fake positive effects as long as the product is safe?
    • Re:Bogus... (Score:5, Funny)

      by mgv ( 198488 ) * <Nospam.01.slash2 ... org minus herbiv> on Thursday October 19, 2006 @12:18PM (#16503005) Homepage Journal
      Look, the only way to lose weight is to burn more calories than you consume. It's calories in versus calories out and Enviga, metabolically will not let you magically burn more calories by consuming it unless it can somehow short circuit the electron transport chain or mitochondrial respiration and that is dangerous as hell.

      There is a much more simple way to lose weight - the cold water method

      Remember that a calorie is the energy used to heat one ml of water by one degree celcius. No the calories mentioned with weight loss are actually kilocalories, so 1 Kcal is the energy needed to heat 1 litre of water one degree celcius.

      So far, so good. So to lose a Kg in weight, you need to burn about 7000 calories; so you could raise 1 litre of water to a very hot temperature, or 7000 litres of water just 1 degree.

      Just as dieting is balanced, I would reccommend taking a balanced approach here. You could raise about 200 litres of water 35 degrees and that gets you over the "magic" 7000 figure here.

      How? Easy. Just take one large bath tub. Fill with water. Add ice and straw. Drink.

      Voila! An easy Kg of weight loss, no exercise required.

      Your bodies natural regulatory mechanisms will maintain your temperature at 37 degrees, and the ice will keep the water at 0 degrees, easily maintaining a >35 degree differential.

      And it doesn't get any more natural than water; no nasty chemicals involved.

      Remember who told it to you first .....

    • Doesn't food take energy to digest? If the food takes more energy to digest then it provides you, isn't that a net loss? I'm assuming that humans could not function if digesting anything took a couple hundred calories, which would be the only way you could even have much of an impact by drinking this.
    • by Frangible ( 881728 ) on Thursday October 19, 2006 @12:42PM (#16503367)
      If you're going to debunk someone on medical grounds, can't you at least search PubMed first?

      There have been many, many studies about green tea (which contains a lot of EGCG) and obesity. This data is years old too... EGCG being useful in obesity isn't even news. Magic? Not hardly. Yes, 2,4-DNP is still the king of obesity drugs, but it hasn't been legal since 1930 in humans for a reason.

      There are many ways to fight obesity, upregulating the metabolism is one of them. Decreasing the effeciency of processing/storing food, which results in more calories excreted in feces, is another. (think leptin signalling, hypothalamic setpoint, PPARalpha agonists, Xenical/chitosan... oh and EGCG does this with carbs) Changing behavior underlying emotional eating (low serotonin), food compulsions (neuropeptide Y), or lack of energy/desire to exercise is another. (antidepressants, stimulants) Changing hunger/fed signalling by improving leptin sensitivity/transport, insulin sensitivity, etc makes a difference too. (omega-3 fatty acids, oh and EGCG improves insulin sensitivity...)

      1. Inhibits fatty acid synthase
      http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=164 04708&query_hl=165&itool=pubmed_DocSum [nih.gov]
      http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=166 11078&query_hl=165&itool=pubmed_docsum [nih.gov]

      2. Upgrades hypothalamic AMPK to suppress adipogenesis and induce apoptosis of adipocytes
      http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=162 36247&query_hl=165&itool=pubmed_DocSum [nih.gov]
      http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=159 76140&query_hl=165&itool=pubmed_DocSum [nih.gov]
      3. Increases fat oxidation, metabolism (likely through COMT inhibition and indirect gene expression)
      http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?itoo l=abstractplus&db=pubmed&cmd=Retrieve&dopt=abstrac tplus&list_uids=10584049 [nih.gov]
      http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?itoo l=abstractplus&db=pubmed&cmd=Retrieve&dopt=abstrac tplus&list_uids=10702779 [nih.gov]
      http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=p ubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=157 38931&query_hl=165&itool=pubmed_DocSum [nih.gov]
      http://ww [nih.gov]

      • Re: (Score:3, Insightful)

        by BWJones ( 18351 ) *
        Good on you for searching Pubmed and for your mad physiology skills. However, the claim is that this product will help people to burn calories by consuming the beverage. There are lots of studies that can be made looking at hormonal modifications, protein interactions, endocrine signaling and psychological motivations. However, the fundamental argument is that by consuming this drink, you will somehow upregulate metabolism to a point where you will burn more calories than you consume. Where compounds in
        • Re: (Score:3, Informative)

          by Frangible ( 881728 )
          This drink has 0 calories, and provides modest thermogenesis (and perhaps other effects not immediately measurable) of 33 calories per drink in the Coke funded study. Other studies have shown about a 10% increase in metabolism for moderate consumption of "real" green tea.

          It well fits within thermodynamics. Caffeine causes lipolysis of adipose tissue, and increased cAMP levels within cells via adenosine antagonism and phosphordiatese inhibition. EGCG, among other things, is also a COMT inhibitor, prevent

  • by eldavojohn ( 898314 ) * <eldavojohn&gmail,com> on Thursday October 19, 2006 @11:39AM (#16502311) Journal
    "Enviga increases calorie burning. It represents the perfect partnership of science and nature," said Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company. "Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect. It makes this product stand out as unique. Enviga brings the benefits of green tea to the forefront in a convenient and accessible, great tasting beverage."
    Ok, so "Dr." Rhona Applebaum (a chief scientist, mind you) is quoted as saying the above. What part of that has even an ounce of scientific data in it? I didn't realize a job of a chief scientist is to relay selling points to the public.

    "Optimum blend of green tea extracts (EGCG)" ... how do you define optimum? Optimum taste? Optimum health benefits? Or have you magically optimized both of those qualities? And what the hell does Epigallocatechin do for us? Wait, don't tell me, the Chinese used it for thousands of years so it must be good. Yep, the Chinese lived forever and it was all in the green tea. Not the fact that they ate low fat diets with rice. Not the fact that I got my fudd rucked last night (1 lb. red meat burger) and then drank myself stupid. Nope, no other factors hinting at why they lived longer than I will.

    Nearly every single word on here is marketing buzz speak. Boo.

    I don't know what University Dr. Applebaum threw money at to call herself a doctor but I certainly hope I never attend it. Call me a hardass but Applebaum just lost any respect from me that 'doctor' & 'chief scientist' could have given her.

    Did anyone else notice that this sounded like a 3 am infomercial for Bowflex?
    • One would imagine the optimality is in the blending of green tea extracts, caffeine and nutrients, rather than simply green tea extracts. Also, they explicitly state that they're optimising for increased calorie burning.
    • by lawpoop ( 604919 )
      Low fat diets? Have you ever been to a Dim Sum? Or a Chinese carry-out place?
  • Drink enough acid, it will melt off the calories (so long as you have somewhere to excrete out the sludge).
  • by __aaclcg7560 ( 824291 ) on Thursday October 19, 2006 @11:40AM (#16502321)
    Enviga + Viagra = Senior Citizen Health Plan
  • by purpledinoz ( 573045 ) on Thursday October 19, 2006 @11:40AM (#16502327)
    It's called water. If this works, this will be coca-cola's greated scam.
  • To be drunk with (Score:3, Insightful)

    by Silver Sloth ( 770927 ) on Thursday October 19, 2006 @11:42AM (#16502339)
    The wagon wheel sized pizza and six candy bars.

    Coke will never be part of a healthy diet and should stop pretending.

  • It looks to be a spoonerism away from "vagina".
  • Diet Coke already has zero calories and a "safe" amount of caffeine. If you're not immune or allergic to the effects, it should provide a temporary stimulation that encourages you to get up and move, thus burning calories... right? I think this one burns more calories because they intend to only sell it at stores that are uphill from you, so you have to walk uphill and burn more calories...
    • by alispguru ( 72689 ) <bane@LIONgst.com minus cat> on Thursday October 19, 2006 @12:08PM (#16502839) Journal
      Diet Pepsi Slurpees [siegler.net] have been out for about three years now. A 32-ounce drink has essentially zero calories, and since it's mostly ice, it should take about 100 calories to drink one:

      900 grams of Slurpee * 80 cal/g (to melt the ice to 0 celsius) = 72000

      900 grams of Slurpee * 1 cal/g/degree * 37 degrees (to raise the fluid to body heat) = 33596

      total 105596 calories or 105 Kcal (the food calorie)
      • Re: (Score:3, Informative)

        by gurps_npc ( 621217 )
        Your numbers assume someone eats the ice whole and exert the energy to melt the ice as well as to heat the ice. That seems a bit wierd to me. I bet most of the conversion from ice to melted water happens outside the body.

        When drinking cold water, it takes approximately 1 nutritional calorie to heat 1 ounce of water from just above the melting point of ice to body temperature.

        1 calorie per gram per degree, moveing from 0.8C to 36.8C takes 36 degrees, about 28 grams/ounce = 36*28 = 1008, /1000 to get the

  • Does anyone remember that SNL skit w/ Jim Carrie... he was doing some infomercial about some weightloss product and catch phrase was "ride the snake". I have a vauge recollection of Will Ferrel, the devil, and bleeding from the eyes. Anyways... this product reminds of that... bleeding from the eyes.
  • by krell ( 896769 )
    I see. The John Belushi and Robin Williams diet?
  • by VitrosChemistryAnaly ( 616952 ) on Thursday October 19, 2006 @11:44AM (#16502403) Journal
    So here's a picture of the cans [coca-cola.com].

    On another note I can think of one beverage that is zero calories and makes you feel great. Just plain old water. I started drinking a couple liters of it a day about 2 years ago and I've never felt better. No more dehydration to make me feel sluggish and tired. That's way better than any caffiene buzz (which just exacerbates dehydration by the way). I love caffiene, but I think it's overused.
  • Old news (Score:5, Funny)

    by not already in use ( 972294 ) on Thursday October 19, 2006 @11:45AM (#16502419)
    We've had calorie burning coke for a while. Apparently this new product isn't as hard on the nose.
  • by decipher_saint ( 72686 ) on Thursday October 19, 2006 @11:46AM (#16502429)
    The can weighs over 50 lbs and periodically yells slogans at you.

    "Feel the burn!"

    "Go for it!"

    And soforth.
  • As a fan of green tea, I'll certainly give this a shot. But they'd probably better lay off of the calorie burning claims lest they run afoul of the FDA in the US at least. So if Red Bull gives you wings, will this drink burn your handles, (love handles that is)?
  • healthy subjects in the lean to normal weight range can experience an average increase in calorie burning by 60 - 100 calories.

    Looks like the only thing they know it does is cause people who are already too thin to get thinner.

  • Already said a week ago it was bogus and they had faulty studies proving their claim.

    http://www.gizmodo.com/gadgets/gadgets/enviga-fat- burning-tea-snake-oil-scam-just-as-you-predicted-2 08488.php [gizmodo.com]

    Maybe if you got a few more editors there, you would have known that every other news site on the face of the internet reported AND debunked the claims over a week ago.

  • I drink green tea - sometimes with milk! Much cheaper.
  • by smooth wombat ( 796938 ) on Thursday October 19, 2006 @12:00PM (#16502691) Journal
    Funny how, as others have mentioned, one can never get a copy of any of the supposed studies which 'prove' whatever it is the product claims. Like Kevn Trudeau [infomercialwatch.org] and his [salon.com] scam [skepdic.com] or the now discredited DHEA claim [reuters.com], this too will be shown to be a false promise of getting something for nothing.
  • by gurps_npc ( 621217 ) on Thursday October 19, 2006 @12:03PM (#16502745) Homepage
    It is called ice cold Dasani (Dasani is Coca-Cola's bottled water).

    If it is ice cold then your body must burn calories to warm it up to 98.2 F / or 36.8 C (the REAL average human body temperature - 98.6 is what you get when you round 36.8C upto 37C then convert Farenhiet).

    One calorie (phyics) will raise one gram of water one degree. 454 grams = 16 ounces. So to raise 16 ounces of ice cold water from 0.8 C to 36.8 takes 36*454= 16,344 calories. But please note when talking about food, what we call a calorie is actually what a physicist calls a KILOcalorie, so we do the conversion and:

    Drinking one nearly ice cold water 16 ounce bottle of water will burn about 16 calories.

  • Does it taste right when mixed (with liqour)? If so, I think I have my new workout plan!
  • Basically, they say if you drink 3 of these a day and get some mild exercise you will burn x number of calories. When, in truth, drinking a current zero calorie beverage and getting the same amount of exercise will give you an almost equivilant result, and it will be $1 cheaper per can.
  • The secret ingredient is furniture varnish. When you drink it, the varnish coats your intestines with an impermeable layer of lacquer that prevents any nutrients from entering your bloodstream for the next 72 hours. The result: eat anything you like, everything will have "zero calories"! (Side effects may include projectile diarrhea and starvation)
  • by pandrijeczko ( 588093 ) on Thursday October 19, 2006 @12:08PM (#16502837)
    If I may correct your advertising for one moment:

    1. Coca Cola delivery trucks are not, to my knowledge, equipped with Tesla-coil like devices capable of illuminating light bulbs by some kind of electrical induction the moment that they drive past them - even during the Christmas holiday period.

    2. Having performed an experiment with a dead goldfish and a can of Coke, I can confirm that it indeed does not, as you so like to state, "add life".

    3. I just wondered how the "Teaching The World To Sing" campaign is getting on since the heady days of the 70s? I realise that this vast undertaking will take a long time to complete but could I ask that you bump Britney Spears up the list a bit?

    Having said all that, I'm afraid I must ask that you prepare yourselves for something of a shock - after many years of analysis and experimentation I'm afraid I have to conclude that you product is nothing more than a fizzy drink.

    Kind Regards

    A. Consumer

  • Too bad it's bogus. You probably can burn calories while drinking this, provided you're running a marathon at the time, but even when the Coke PR flack was on NBC's Today, she was careful not to say definitively that it did.

    But wouldn't it be cool if it did?
  • ...an article on coal gasification or something like that. By the way, how many calories do you get by burning coke? [wikipedia.org]
  • Celsius [bevnet.com] (warning, PR link) is the same idea, is already on the market and has a cola flavor. I've yet to locate some, but I do get tired of berry-flavored drinks. No idea how good Celsius is or Enviga will be, but that's what taste tests are for.
  • The Coke site says that you'll need to drink three cans in order to burn between 60 and 100 calories.

    A male weighing about 180 pounds burns off about 60 calories with 15 minutes of mild walking activity.

    Hmm... that sounds like about the time it takes to make 3 trips to the drink machine, doesn't it?
  • I thought the cans had a little speaker inside and when you crack it open it says "Run a mile, fatass!"

  • by AxelBoldt ( 1490 ) on Thursday October 19, 2006 @01:02PM (#16503713) Homepage
    Drinking coke is associated with lower bone density [sciencedaily.com] in women. So if you don't like the prosprect of brittle bones in old age (osteoporosis), you may want to drink something else.

An egghead is one who stands firmly on both feet, in mid-air, on both sides of an issue. -- Homer Ferguson