I think the problem is that it seems from reading the article that "30 percent of the value of goods sold in the store should be made in India". That means even if 30% of the items they stock are made in India, there's a chance that they might not meet the quota if nobody buys those products. If only 30% of the products in the store had to be made in India, it would be trivially easy to get around it by offering for sale a single high priced item that was equivalent to 30%, even if nobody bought it. You can't control what people buy. Even if you have 90% of your products from India, you can't be sure that people will actually buy them. Unless the iPhone, iPad, or Macbook was made in India, there's very little chance that offering other products made in India at the Apple Store would result in 30% sales being from the Indian produced products.