from the you-get-what-you-pay-for dept.
itwbennett writes "Tyler Nichols learned an obvious but important lesson with his freemium Letter from Santa site: 'most people who want something for free will never, ever think of paying you, no matter how valuable they find your service.' He also discovered that non-paying customers are more demanding than paying customers, which only stands to reason: If someone likes your service enough to pay for it, they probably have an affinity for your brand and will be kinder."
"The Avis WIZARD decides if you get to drive a car. Your head won't touch the
pillow of a Sheraton unless their computer says it's okay."
-- Arthur Miller