Bing is Now Microsoft Bing as the Search Engine Gets a Rebrand (theverge.com) 67
Microsoft is rebranding its Bing search engine to Microsoft Bing today as part of a rebranding effort. From a report: While the vast majority of people are likely to still just call it Bing, Microsoft unveiled its shift toward Microsoft Bing in a blog post today. Microsoft doesn't go into detail about why it added the company's name to the Bing brand, other than it reflecting "the continued integration of our search experiences across the Microsoft family." This rebranding means Bing is now using its own updated logo and a Microsoft Bing logo on the search engine's homepage. It's not clear if Microsoft will eventually retire the Bing logo in favor of this more Microsoft-centric logo or simply use both in the future.
A turning point (Score:2)
The history of Bing rebranding (Score:3, Interesting)
When TechCrunch called his Bing jingle the worst jingle in the world, he set the words of their article to music, and recorded a new video singing that [youtu.be].
Then Microsoft sent him an email showing him middle-school kids in Pennsylvania
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That is the core philosophy I live my life by.
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I wish I had another Funny mod point for you. The rare FP that hit the nail on the head.
It was a close call (Score:5, Funny)
Dammit (Score:1)
You not only beat me to the same joke, but you came up with a better name. :-)
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This name narrowly beat out Microsoft Bing for XBox Business Professional Series B.
With the next iteration being XBox Business Professional Series B X1 BXXX 11?
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This name narrowly beat out Microsoft Bing for XBox Business Professional Series B.
With the next iteration being XBox Business Professional Series B X1 BXXX 11?
And the following one being Bing One.
Should roll it into office (Score:2)
MS should roll Bing into another Office 365 product feature. Stop trying to copy Google's ad supported service, and instead provide ad free web services to paying customers.
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Right. So go the next step and kill the free version. Market the SaaS version as a pro-privacy end user focused premium product.
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The end result of this approach, would be a smarter. more personalised search engine than Google could muster, with automatic backing from e
Microsoft is clueless and tone deaf (Score:5, Funny)
"Dude, what's the capital of Azerbaijan?"
"I don't know man, let's MicrosoftBing it".
Yah, that's gonna get them a lot of market share.
Re:Microsoft is clueless and tone deaf (Score:5, Funny)
They're not risking anything. It's not like anybody ever said "let's bing it" before.
I know that because I just duckduckwent it just before posting it.
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And, when you message them, you can "Microsoft Teams" them a message!
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Well, at least better than "Hey, contact me on Skype for Business" "I tried but couldn't reach you when I opened Skype" "No you need to use Skype *for Business*, it is not related to Skype".
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Keep shining up that poo. (Score:4, Funny)
I don't get it. People don't WANT to use Bing. Shoving it down our throats hasn't worked, but somehow putting MORE lipstick on this pig will fix it.
Just admit you missed the boat on search and find another corner of the internet to pillage.
Goal is not to increase search share (Score:2)
People tend to use Bing either because it's the default that ships with Windows and IE/Edge, or to search alternatives when Google doesn't turn up satisfactory results.
I don't believe this change is to increase the quantity of Bing visitors, but rather embed the brand name into the existing visitors mind's. Whether that's helpful or not from a marketing perspective, I can't say, but name-only ads are common. One sees it at stadiums all the time.
Bing does get several million viewers despite being a distant s
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I'm going to be honest. I don't think most people tend to use Bing at all. Maybe your aging aunt who got your handmedown laptop uses it because it's there, but the habit is so ingrained to simply use Edge and Bing to download Chrome that I doubt there's anything MS can do about it.
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I didn't claim they did. Most use Google, that's a given.
That does happen. There are plenty of "marginal users" out there.
(And why do people often use females in such examples? It sounds like stereotyping. There are plenty of clueless elderly men also. Oops, I did age stereotyping there. Spank us both.)
Some drag their feet. If one's computer time is mostly sp
Re: Goal is not to increase search share (Score:2)
Chrome?
Why??
Are you insane?
I mean that as a honest question. Just think about what that choice implies. Wha doing that actually results in.
It's insanity.
Or at leasr commit, and go sell your ass on the street. At least that way you will get a kiss along with that anus busting every once in a while.
Jeez.. People believe that because they chose ignorance , and the other livestock around them did too, that they are not insane...
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If you're looking for freedom, "Microsoft Bing" is no surer a course than Google.
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That's not rebranding (Score:2)
"How about 'Microsoft Bing'? People will see it in a brand new light. Eh? Ehhh? AMIRITE?!??"
Unbelievable.
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'Bing' had to be one of the worst names they could have used for a search engine.
Well, they could have used "Zune Search", maybe along with a brown page theme.
Re: That's not rebranding (Score:2)
I'm more particular to an AskJeeves-style recycling of the famous MS Bob brand.
Could even merge MS Office under it, given its origins.
Clippy: You entered "fluffy chicken". Did you mean "hairy cock"? I like hairy cock! I think you should search for hairy cock instead. *retarded smile*
My Brown Zune was incredible (Score:2)
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You do realize that Bing is actually an acronym? It stands for "Bing Is Not Google".
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Re: That's not rebranding (Score:1)
When I buy Microsoft, I'll rename it "Bada".
Alphabet Google and Verizon Yahoo? (Score:2)
Re: Alphabet Google and Verizon Yahoo? (Score:2)
You mean BizX Bitcoin Slashdot.
Was that really necessary? (Score:3)
Just a hunch, but I don't think we'll see Google rebranding to "Alphabet Google" anytime soon. Lame move, Microsoft.
Sure that'll catch on... (Score:5, Interesting)
This campaign will be about as effective as Digital's PR moves were in stopping people from calling them DEC.
Make sure it's on Brand (Score:5, Funny)
Microsoft has always been a leader in branding. As we all remember, they improved [youtu.be] upon Apple's rather bland iPod marketing. The first fix was to make it on brand as shown in the video, just as they are doing here.
Next, they'll add something expressively human.
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That video so captured the branding/marketing/naming/design/etc. hot mess that is Microsoft. They just can't seem to help themselves. It's really kind of sad...
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I remember when that was released, and I imagined a bunch of Microsoft execs getting sent a link to this video, and not understanding why everyone else found such a well-produced training video so hilarious.
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Squirt that Zune!
Re: Make sure it's on Brand (Score:2)
Where will they get that?
Marketing did a deep dive (Score:2)
They found the first logical choice MB (emby) was already used for a media player.
BM was discussed as a name for months before being removed from the list of chosen names.
No new users however (Score:2)
Does anyone actually use Bing other than as the default search engine in Edge?
What is BING ? (Score:3)
Bing = Bing Is Not Google. Recursive acronym.
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Bing Is Not Good.
FTFY
Hello, handsome! (Score:1)
Might have to rethink it (Score:2)
Now I can switch to Bing from google because I'll be more confident in the microsoftyness of my web searches.
It is at least slightly better than it used to be (Score:2)
Unlike when Bing was originally announced, at least now you can enter "Why is Microsoft Windows so expensive?" and the top search result won't be "Why are Apple computers so expensive?" I didn't believe it when I heard about that, until I tried it myself.
A search engine that only exists to steer people towards buying Microsoft products and services and away from its competitors isn't a search engine anyone would take seriously. The damage was done at the outset, and Bing never recovered from it.
For all i
Bing Bong Bang (Score:2)
MicroSoft Branding Tradition (Score:2)
Reminds me of that great "What if MicroSoft designed the iPod packaging" video:
https://www.youtube.com/watch?... [youtube.com]
Shouldn't the name have an "l" in it? (Score:2)
BLING vs BING?
If Bing was a person: (Score:2)
https://youtu.be/4DP8i5Bg8Mo [youtu.be]
Just name it
Goggle Boring [sic]
Now, if only Microsoft would fix the bug... (Score:2)
missed opportunity (Score:2)
They should have called it the Chandler Bing, and added snide comments whenever you do a search.
Got it! (Score:2)
So if you are looking for it, just Google 'Microsoft Bing'.
Trial balloon (Score:2)
Could be a test to determine if the Microsoft brand is becoming less toxic when it comes to web browsers?
I'm sure... (Score:2)
Momentous news (Score:2)
The vast majority of people? (Score:2)
the vast majority of people are likely to still just call it Bing
This is too funny not to quote out of context.
Differentiation (Score:2)
It's to make sure people know that they're using Microsoft Bing rather than Google Bing, IBM Bing, Canonical Bing, or Chandler Bing.
Idiocracy (Score:1)
Microsoft Bing! Now, with electrolytes!
Just don't Bing it! (Score:1)
Bad font (Score:1)