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First MS Retail Stores Will be In Scottsdale, AZ and Mission Viejo, CA 189

Posted by timothy
from the probably-good-swag-on-day-1 dept.
UnknowingFool writes "MS has announced the locations of its first two retail stores. The first one will be located at The Shops in Mission Viejo, CA sometime in the fall. There is an existing Apple store at the location. The second one will be located in Scottsdale Fashion Square in Scottsdale, AZ. That location does not have an Apple store. According to Corporate Communications Director Kim Stocks, the locations were picked because they were 'hot markets,' presumably meaning high traffic. Also, the stores will sell laptops, Zunes, Xbox 360s, MS and 3rd party software. No details on which laptops were provided."
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First MS Retail Stores Will be In Scottsdale, AZ and Mission Viejo, CA

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  • Hardware? (Score:3, Interesting)

    by LeinadSpoon (1602063) on Wednesday July 29, 2009 @03:35PM (#28871767)
    Does anyone know if they have a deal with a hardware manufacturer? Which companies' laptops will they sell?
  • Wrong! (Score:3, Informative)

    by Anonymous Coward on Wednesday July 29, 2009 @03:36PM (#28871787)

    The Scottsdale loc does have an Apple store; it's shiny, new and enormous. I just bought a mac-mini there a couple days ago.

    • Isn't the Apple store in the new Scottsdale Quarter? That's on the opposite end of town, unless there's another one I'm unaware of.
    • The Scottsdale loc does have an Apple store; it's shiny, new and enormous.

      Are you sure you're not thinking of the east side of Scottsdale Road, opposite Kierland Commons?

    • Re:Wrong! (Score:4, Informative)

      by LionMage (318500) on Wednesday July 29, 2009 @05:12PM (#28873613) Homepage

      How this got modded informative is beyond me. Anyone can simply head over to the web site that Apple maintains with the list of stores [apple.com]. The stores in Arizona are:

      • Chandler, Chandler Fashion Center
      • Gilbert, SanTan Village
      • Glendale, Arrowhead
      • Phoenix, Biltmore (where I do most of my Apple Store shopping)
      • Scottsdale, Scottsdale Quarter (note that this is not the Scottsdale Fashion Square!)
      • Tucson, La Encantada

      Furthermore, there's a link to the store at Scottsdale Quarter [apple.com], which gives a map that shows the store is located on Scottsdale Road south of Kierland Boulevard. A Google search will turn up the site for the Scottsdale Fashion Square [fashionsquare.com] mall, which is at the intersection of Camelback and Scottsdale Roads. Plugging that into Google Maps (which Apple conveniently uses for the map and provides a driving directions link for) shows that the two locations are separated by 8.5 miles. So they're not even close.

  • by flanksteak (69032) * on Wednesday July 29, 2009 @03:36PM (#28871803) Homepage
    Having worked at a restaurant in the Fashion Square during college, I can only assume that when they say "hot markets" they mean "frequented by a wealthier demographic".

    Not that I expect an MS store to compete with WalMart, but these first two locations seem to target flush consumers.

    • Re: (Score:3, Insightful)

      I'd assume that MS has little interest in trying to compete with their existing (and already hugely effective) low-margin/low-end product sales channels. There are already numerous outfits moving cheap wintels by the palletload, an unsexy job, but one that requires considerable logistical skill.

      Where MS's existing sales channels are making very little headway, comparatively speaking, is the high end. These numbers [arstechnica.com] suggest that just over 90% of computers that sold for over $1,000 were macs. That is pretty
      • These numbers suggest that just over 90% of computers that sold for over $1,000 were macs. That is pretty grim news for MS.

        They did no such thing. They suggested that 90% of dollars spent on a "premium PC" was spent on a Mac. By the mechanism they used, one $5000 Mac Pro accounted the same as 5 $1000 Dells. See the flaw?

        • Re: (Score:3, Insightful)

          by iluvcapra (782887)

          See the flaw?

          Yeah, Dell lost a $5000 high-roller customer that probably bought an manufacturer warranty and will buy branded software and peripherals.

  • Would be interesting to hear from people who actually go to one of these stores.
    • by Man On Pink Corner (1089867) on Wednesday July 29, 2009 @03:55PM (#28872153)

      I just got back from the Mission Viejo store. They're serving free beer! At least, they said it was beer, I've never had bright-red, fruit-flavored beer served with ice in a glass pitcher before. Anyway, apart from the cherry-flavored sugary stuff they said was beer, the Microsoft store experience is a well-executed, classy affair that calls to mind the most elegant retailers outside the technology sector, from Nordstrom's to Saks Fifth Avenue to Neiman Marcus. There was free beer, and the tranquil, soothing environment makes you feel like you're the only customer in the store (which I'm sure was just a coincidence in my case) and really puts the crowded, noisy atmosphere in the Apple store to shame.

      Clearly, Microsoft, under the forward-looking leadership of CEO Ballmer, has taken a bold yet welcome step into the world of luxury retail. Their new storefront strategy looks like a can't-miss proposition. And the beer, did I mention the beer was really good? And it was free, too, I'm pretty sure I mentioned that. Anyway, I look forward to returning, once I've installed these new copies of Vista Ultimate Edition I just picked up. Thanks, Steve!

      • I just got back from the Mission Viejo store. They're serving free beer! At least, they said it was beer, I've never had bright-red, fruit-flavored beer served with ice in a glass pitcher before.

        There's just so many jokes to make here I don't even know where to start. I guess I'll go with the non-obvious and ask if they promised there would be punch and pie. Sounds like they got the punch right but where's the pie?

        • Re: (Score:2, Funny)

          There's just so many jokes to make here I don't even know where to start. I guess I'll go with the non-obvious...

          Unfortunately there's only one joke for me to make here. It starts with the World Health Organization, and ends with Orchard Supply Hardware. It's kinda short, but if you get it, it's actually pretty damn funny.

    • by nbert (785663)
      There is just one thing that interests me about those stores: According to the leaked ppts they are actually considering to have private birthday parties there. I'd like to know who would actually pay for celebrating in a MS store and what the program for that would look like.

      I just can't think of any way which doesn't result in utter embarrassment for everyone involved.
    • Re: (Score:2, Funny)

      by grub (11606) *

      Would be interesting to hear from people who actually go to one of these stores.

      I'd happly walk into a porn store wearing nothing but shorts and sandals and report back to you. But an MS store? I'll have to buy a trenchcoat and fedora to go with my black glasses.

      Yuck!

  • by hfsys (1373009) on Wednesday July 29, 2009 @03:37PM (#28871821)
    Hey didn't Gateway open retail stores, right before their final demise? This is't really a bad thing then, is it?
    • Re: (Score:2, Interesting)

      by SCPRedMage (838040)
      I wouldn't bet on it; after all, Microsoft is Too Big to Fail, right?
    • Yep. The Mission Viejo store became a Boot Barn.

      That closed, too.

  • by jcr (53032) <jcr@mac. c o m> on Wednesday July 29, 2009 @03:37PM (#28871823) Journal

    Working at the Microsoft store in a mall where there's an Apple store would be a painful experience.

    -jcr

    • by oahazmatt (868057)

      Working at the Microsoft store in a mall where there's an Apple store would be a painful experience.

      Yeah. People think that "East Coast/West Coast" thing is bad, but this -- Sheesh.

    • Re: (Score:3, Funny)

      by Mike Buddha (10734)

      Working at the Microsoft store in a mall where there's an Apple store would be a painful experience.

      Yeah, it'd suck selling 10x the number of computers than the Apple store did. You wouldn't have time to annoy customers browsing your store, like the Apple store does. Also, I'd hate to have to be the one to have to stock the game section. That's a ton of work.

      • by iluvcapra (782887) on Wednesday July 29, 2009 @04:00PM (#28872255)
        They'll have to work pretty hard to sell 10x the number of computers... Common wisdom is that Apple stores have just about the highest revenue-per-square-foot in retail -- the 5th Avenue Apple Store in New York exceeds even Tiffany's [seekingalpha.com].
        • Number of computers? Sales volume does not correlate to revenue per sq ft, perfectly. If I sell 10 $1000 laptops for every $3000 MBP you sell, well, I've trumped you in both revenue and volume.
          • Re: (Score:3, Insightful)

            by iluvcapra (782887)

            If I sell 10 $1000 laptops for every $3000 MBP you sell, well, I've trumped you in both revenue and volume.

            Yes, but you have to do that, and no retail outlet has ever done that, because you pulled those performance figures out of yer butt. We've been through this before with the Gateway and SonySTYLE stores... the thing that sets the Apple stores apart is the on-site customer service operation/"Genius Bar", the good curb appeal and browser-friendly experience, and the relatively well-informed staff. The MS stores could do as well if they incorporate those things, but considering they computer hardware they sel

            • You're not understanding. The point is that there's little correlation. How many laptops does Best Buy sell? Saying "it's going to be pretty hard to sell 10x the number of computers the Apple store does" is kinda silly when you have two vastly differing markets in terms of scale, economy, model choice. "Is it easier to convince (for example) 3x to part with $1,000 than it is to convince x people to part with $3,000?"

              The comparison to Tiffany's in revenue per sq ft is meaningless. "Consumer store sells more

              • Re: (Score:3, Insightful)

                by iluvcapra (782887)

                You are probably right, there's some correlation but not much. Apple might not actually move as many units as a Microsoft store... they'll just have to find consolation in the fact they run a much more profitable retail operation. It's hard to see how MS could possibly extract better profits considering the material they're selling.

                ". Revenue per sq/ft is really only a measure of rental/lease costs on a property, and has very little to do with retail success.

                I dunno, since rent is the primary and distinguishing cost factor for a retail operation, it seems like performance per square foot would be a key metric, all other things bei

            • by iluvcapra (782887)
              I guess this isn't very responsive, on reflection. Oh well, still right.
        • So Tiffany's has a larger show room?
    • by raddan (519638) *
      Holy shit, that's the first +2 Troll post I've ever seen. Ha ha. The gerbil running SlashCode is totally fucked!
    • by DrCode (95839) on Wednesday July 29, 2009 @08:46PM (#28876139)

      Yea, especially for a guy. All the hot women will be going into the Apple store.

    • Re: (Score:3, Funny)

      by WiseWeasel (92224)

      Thankfully for them, they probably won't have to do it for too long before having to find new jobs.

  • by dan_sdot (721837) on Wednesday July 29, 2009 @03:40PM (#28871889)
    ...Clippy the Action Figure!
  • Well... Yeah... (Score:4, Insightful)

    by Monkeedude1212 (1560403) on Wednesday July 29, 2009 @03:48PM (#28872041) Journal

    "Also the stores will sell laptops, Zunes, Xbox 360s, MS and 3rd party software."

    I would hope that if theres ANY place I could find Microsoft Software, it'd be at a microsoft store. Not that I'd go looking anyways.

    Its funny that they would open 2 locations to start, one with an Apple store nearby and one without - I would love to see the stats a month or two in. I'm curious if it'll make a difference.

  • by T Murphy (1054674) on Wednesday July 29, 2009 @03:50PM (#28872059) Journal
    They'll never open the store since they won't dare cut the ribbon.
  • by mcrbids (148650) on Wednesday July 29, 2009 @03:50PM (#28872063) Journal

    Hey guys! You know that software vendor, you know, the one that you send really, really REALLY big checks to every weeK? You know, for license fees?

    Well guess what? They're taking all that money you are sending them, and using it to build a private chain store in order to cut you out of the equation! Really makes you feelg good about that six-figure WEEKLY check you send them, doesn't it?

    This is probably the DUMBEST possible move that MS could make - after 30 years of selling only through 3rd parties, setting up a 'bricks & mortar' chain while trends are to go virtual, while simultaneously pissing off their huge, multi-billion dollar partners... stupidity at its finest!

    • Microsoft is going to have to sell somebodies laptops in the store - probably a mix of Dell and HP and possibly someone else.

      So while they might irk the hardware makers they do not choose to sell, I don't think any of the makers are going to make a big deal of it.

      • by sprag (38460) on Wednesday July 29, 2009 @04:07PM (#28872409)

        Its yet another club that MS can use against the OEMs.

        Don't like what MS demands for the desktop? Oops, I guess we can't sell your laptops in the stores anymore.

        Promise to ditch linux? Yeah, we can make space for your wares in the stores.

        This isn't good news for vendors no matter how you slice it.

        • Yeah, being sold in more stores is certainly going to be horrible for the vendors.
        • Its yet another club that MS can use against the OEMs.

          Don't like what MS demands for the desktop? Oops, I guess we can't sell your laptops in the stores anymore.

          Promise to ditch linux? Yeah, we can make space for your wares in the stores.

          This isn't good news for vendors no matter how you slice it.

          Very good analysis. I would add, however, that if MS pushes this strategy too far (and the only way for it to have leverage is to push it too far, if you think of it), they cause HP or some other vendor to go completely Windows-free.

      • by bigtrike (904535) on Wednesday July 29, 2009 @04:40PM (#28873045)

        One of the worst problems with the Gateway stores is that they couldn't fix your computer, they could only ship it to be fixed, even if it just needed a disk swapped. One of the best features of the Apple store is that you can have your hardware fixed relatively quickly. If they're out of the part, you might have to get it the next day.

        If MS can't fix any of the hardware they sell on site, even if it's from another vendor, it's going to hurt their reputation and make people hate the stores.

    • Re: (Score:2, Informative)

      by SCPRedMage (838040)
      Except that they aren't going to be selling computers of their own make, but systems made by companies like Dell, HP, Lenovo, or Asus.
    • Re: (Score:2, Troll)

      by amicusNYCL (1538833)

      Redmond-based Microsoft's stores are a way for the company to introduce consumers to its products in person, but they are not meant as a product showcase or a replacement for big electronics stores, Stocks said.

      RTFA: it's not just for breakfast anymore.

      Also, when was the last time you saw a laptop with "Microsoft" on the case? Microsoft *still* doesn't make their own laptops, they will *still* be selling laptops from Dell, HP, Lenovo, Asus, etc.

      Stupidity at its finest indeed.

      • Re: (Score:3, Funny)

        by value_added (719364)

        Also, when was the last time you saw a laptop with "Microsoft" on the case? Microsoft *still* doesn't make their own laptops, they will *still* be selling laptops from Dell, HP, Lenovo, Asus, etc.

        I think the strategy is not too dissimilar to donut chains selling "premium coffee". Instead of selling the usual low-grade commercial blends, they'll sell mediocre-grade coffee but tart up the cups and store displays and use an espresso machine to output crappy coffee.

        In short Microsoft's strategy is to give peop

  • by nimbius (983462) on Wednesday July 29, 2009 @03:51PM (#28872091) Homepage
    these stores arent so bad! now when your XBox red-rings, you can form lasting relationships as you return defective unit after defective unit to the same trusty store employees.
    • Re: (Score:3, Interesting)

      by AndrewNeo (979708)

      Though to be honest, these could be a big hit (unfortunately, for the cause) if they sold and repaired Xbox 360's. On the spot exchange for a unit, just like Apple stores do.

      • Will they have a genius bar? If my Aunt Click-on-everything has messed up her computer, can I simply point her to the Microsoft Store store and expect them to fix it for free? Apple has a tax or premium built into their products for their service.

        Should people expect Microsoft to fix their OS after they've installed every spyware software known to man? I'm sure that some Karl Rove disciple is busy printing out fliers explaining the Microsoft Store fixes all computers for FREE. Now that would be an interes
        • by Telvin_3d (855514) on Wednesday July 29, 2009 @04:57PM (#28873351)

          Will they have a genius bar? If my Aunt Click-on-everything has messed up her computer, can I simply point her to the Microsoft Store store and expect them to fix it for free?

          Doesn't matter if you can because everyone automatically will. First, because Apple has trained people to expect the kind of service. The last thing MS wants to do is get a reputation for saying that it's the other guys that take care of their customers.

          Second, there will finally be a live face for Microsoft. This is huge and I don't think MS realizes how this is going to play out. As someone who has sold computers and has a lot of experience with hardware support, the eternal refrain in every box store employee in the world when clueless customers come back four months later with screwed up software is "I'm sorry, that's a Windows problem, there's nothing we can do". Now there is actually a face for Windows. There will be physical stores where poor unsuspecting sales people will be forced to address every software problem that can happen on a windows box, regardless of if it is actually caused by anything MS is responsible for.

          See, the backfire to MS's ubiquity is that for a LOT of people (and a majority of those that will be prone to software problems) equate the the computer with Windows. Their computer IS windows and everything that happens on it is Windows. So if something is wrong is is a Windows problem. And now every box store employee that doesn't want to spend time troubleshooting another screwed up system has somewhere to point the customers. And once people have been told that their hardware is fine but Windows is broken the employees at the MS store are NEVER getting rid of them.

    • Looking forward to see "pwn3d bar" inside, bartender in zombie costume and all...
    • by Alaren (682568)

      ...you can form lasting relationships as you return defective unit after defective unit to the same trusty store employees.

      Sounds like somebody has never worked retail.

      Considering the average turnover for a place like this, you'd need a RROD twice a month to see the same trusty store employees in there more than once...

  • 'Hot Market' (Score:3, Interesting)

    by alphasubzero949 (945598) on Wednesday July 29, 2009 @03:55PM (#28872149)
    I didn't realize that Mission Viejo was such a hot market... No one goes to The Shops except for locals. If MS really wanted to 'showcase' their products they could have chosen a much more high profile-venue. And there are plenty in OC: The Spectrum, South Coast, Fashion Island, or even The Block. Not to mention the fact that there is a Costco across the freeway and a Best Buy a mile up. I'm sure they'll be happy to 'introduce' consumers to Microsoft (as if MS needs an introduction anyway).
    • I didn't realize that Mission Viejo was such a hot market... No one goes to The Shops except for locals.

      A strategy that suggests it's Republicans who prefer Microsoft products?

  • Are they going to have a Genius Bar?

    Who will they recruit for THAT duty?

    I often say to my lUsers:

    I don't understand computers... I just know how to make them work. If I understood them, I'd be the richest man in the world. Oh, wait, he doesn't understand them, either.

  • by aquatone282 (905179) on Wednesday July 29, 2009 @04:09PM (#28872439)

    Scottsdale is full of up-tight white people.

    Up-tight white people buy BMWs and Macs.

    ???

    Profit!!!

    Wait. . .

    • Scottsdale is full of trendy people

      Trendy peopel buy what they think is trendy

      The hopes is that they will see the new store in Fashion Square and then purchase from it because it will be new

      Once a few start purchasing from it, the trendy people will have to purchase to remain trendy.
  • What about the Microsoft store that's in the Metreon in SF?
  • by Locutus (9039) on Wednesday July 29, 2009 @04:19PM (#28872621)
    that's where they belong for the customers they have. As I've said time and time again, Microsoft is the McDonalds of computer technology. It isn't the worst, it is far from the best, but it is what it is and the average Joe/Josey who either doesn't want to do any thinking or can't is fine taking what's shoveled onto their plate. Apple stores work because they are high end and stylish so their stores work fine in various mall's but would not do so well next to Walmart. The Microsoft store isn't going to do anything but weaken their already weakening brand because it doesn't make sense to have a Microsoft store other than another attempt at marketing the brand.

    Should be fun to watch this unfold because unlike other Microsoft failures, this failure will not take out the innovator in the market.

    LoB
    • Every Wal-Mart I've been to in the last 2 years has a huge iPod/iPhone display in the very middle of their electronic section. Which demographic are we talking about?

      • by Locutus (9039) on Wednesday July 29, 2009 @08:54PM (#28876207)
        an Apple store is not and iPod store. But, given the iPod's fame and market penetration, it would be nuts for Walmart not to sell iPods also but I would doubt they sell as many of the $250+ models as an Apple store but probably sell much more of the ~$100 shuffle and lowend iPods.

        My point was about the Apple "store" and in general Apple products tend to be high end and stylish at a higher price. Microsoft, in general is about low end, kinda works, products and so it goes with the Microsoft "store". Sure, Microsoft will show a MS Surface device in every store but come on, is that where you'd go to buy one? It's just a marketing gimmick and so will most of the expensive hardware there. Even the Microsoft ads sell them as the low price company.

        They'll do better near Walmart and away from Apple stores. But, they've got the money to dump on yet another money losing venture.

        LoB
  • Who wants to be the first asshat and go to one of those stores and ask to buy a laptop with no OS preloaded, or better yet, a laptop with Linux preloaded on it?

    Better yet, after purchasing a laptop, open it up, boot it, reject the EULA, and then request a refund for the windows license. :)

  • by eyrieowl (881195) on Wednesday July 29, 2009 @04:32PM (#28872877)

    If they had any chutzpah, they'd put one in Cupertino! Really, if they're competitive, beard the lion in his den!

    • If they REALLY had chutzpah, they'd showcase MacBooks with Windows running either in BootCamp or virtualized. It really wouln't hurt them one bit to sell a few Macs...
      • by Ma8thew (861741)
        That's a profoundly stupid idea.
        • by geekoid (135745)

          why?

          MS does care what laptop is running their OS.

          Hell, Advertise setting up BootCamp for customers that purchase an OS and bring in their Mac.

  • by jameskojiro (705701) on Wednesday July 29, 2009 @04:36PM (#28872975) Journal

    The only good part of the store will be the gaming section with it's X-box 360s hooked up to 50" LCD TVs.
    .
    The rest of the store will suck.
    .
    I wonder if they are going to have someone dress up as clippy so that the children can beat them with pinata bats?

  • I distinctly remember one in downtown SF, in the same mall that has the Sony store and the iMax theater. Just because they tried it and failed and tried it again doesn't mean it's the first ever.
  • Great! At last no more having to buy god-awful Fruit of the Loom or tighty-whitey underwear!

    Are they gonna have the food store with some decent cheese and wine and...

    oh, wait... you meant Microsoft didn't you?

    Bollocks!

  • by 93 Escort Wagon (326346) on Wednesday July 29, 2009 @05:24PM (#28873819)

    I thought one thing was a bit odd. When I walked up to the store, the front doors were closed. On the door is the following: "By opening this door you agree to abide by our End Shopper License Agreement. Detailed terms of the agreement can be found inside at the back of the store".

  • If they were to open in Silicon Valley, they'd have to close within a week's time.

  • Mac: Hi, I'm a Mac Store.

    PC: Hi, I'm a Microsoft Store.

    Mac: Hello, PC, wow your store has a very similar feel to the thousands of Mac Stores that we have had open for a number of years now.

    PC: Um, no we are nothing like your Mac Stores. You have a Genesis Bar. I have a Guru Bar. Totally Different.
  • by netik (141046) on Thursday July 30, 2009 @02:07AM (#28878089) Homepage

    How is this the first?

    Their first store was in San Francisco at the Metreon in 1997.

    It failed miserably.

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