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Amazon Prime Now Comes With Free Grubhub Food Delivery (theverge.com) 71

Now included in Amazon Prime is free delivery via Grubhub. According to The Verge, "Amazon is now embedding Grubhub into Amazon.com and the Amazon Shopping app, and Amazon Prime customers paying $139 per year for Amazon Prime will now pay $0 for food delivery fees on orders of $12 or more, among other benefits." From the report: Amazon had previously offered Prime customers a free one-year subscription to GrubHub Plus, but that one auto-renewed at $129 per year. Now, it's a permanent part of the Amazon Prime subscription. Amazon says the ordering experience is "identical" to ordering from Grubhub's website or app and is accessible to all customers, even without Prime. Amazon and Grubhub say they'll continue collaborating on other promotions, including food pairings and promotions like the limited Nuka burger for the Fallout series premiere. Prime members can also get $5 off their Grubhub meal of $25 or more made through Amazon with code PRIME5 (valid through June 2nd). What will likely not be included in Amazon's Prime subscription is Alexa's upcoming AI overhaul. "Amazon is upgrading its decade-old Alexa voice assistant with generative AI and plans to charge a monthly subscription fee to offset the cost of the technology," CNBC reported earlier this month. Unfortunately, sources said it will not be included in the $139-per-year Prime offering.
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Amazon Prime Now Comes With Free Grubhub Food Delivery

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  • Oh, Dear Me (Score:5, Funny)

    by crunchy_one ( 1047426 ) on Thursday May 30, 2024 @08:35PM (#64512063)
    Well, look at that. It seems like I canceled Amazon Prime at the wrong time. There are so many wonderful benefits I'm missing out on.
    • Re:Oh, Dear Me (Score:4, Interesting)

      by 14erCleaner ( 745600 ) <FourteenerCleaner@yahoo.com> on Thursday May 30, 2024 @08:47PM (#64512071) Homepage Journal
      You get to see ads now, too. Awesomeness.
      • You know I've gotten those messages for months now to pay the $3 a month but I have yet to see a single ad. I assume it's because I run PFBlocker-NG (basically a PiHole) on my router so it auto filtered them out without really any manual update so they're not trying that hard.

        Anybody else experience similar? I feel like their ad serving is fairly rudimentary, I was really expecting to get annoyed with ads.

        • by Hodr ( 219920 )

          I occasionally watch Prime on a 7 or 8 year old TV with Roku built-in. Don't remember seeing any ads yet. Maybe it depends on the programming being watched and whether or not an advertiser wants to be associated with it?

  • Well, that is one way to make up for the Alexa folks to finally generate a profit!

    Lock in a lot of folks into your ecosystem by selling devices with Alexa when it is free, then charge them for using Alexa to control those devices -- which is, after all, the reason they bought those devices.

  • I dropped prime at the last price increase, free Grubhub might make prime worth $139 a year to me. As far as alexa goes, I wouldn't use it when it was free so I don't really care.
  • Sounds like another ploy to foister more unhealthy food upon the lazy consumer masses.

    • by dhjdhj ( 1355079 )
      Many high end restaurants in big cities provide take out via delivery services, it can be very good food.
      • If I owned a high end restaurant, I wouldn't want to be associated with a service named Grubhub.

        • If you let them feed you insects for your grub, next thing you know they'll be trying to get you to eat "soggy cricket" stuff like lobster, crab, shrimp. I think it's some sort of shell game. But make them clam up and the world is your oyster.

        • If I owned any restaurant, I wouldn't want to be associated with Amazon. I'm sure that the delivery service fees will simply be pushed back onto the restaurant by Amazon.

      • by AvitarX ( 172628 )

        Is that good healthy though?

        There's also health focused restaurants on GrubHub, but I don't generally associate fine dining with health, I associate it with delicious and attractively presented.

    • They bought a healthcare system and a pharmacy.

  • I foresee... (Score:5, Insightful)

    by 93 Escort Wagon ( 326346 ) on Thursday May 30, 2024 @09:37PM (#64512105)

    A price increase in my future.

    • by Hodr ( 219920 )

      Maybe, but probably not related to this deal specifically. Seems like most of the time when you see "free if you spend this much" it's basically the minimum threshold for the company to cover the cost of the service (on average). So if you bought $12 worth of food, it was probably marked up from a menu price of $8, and the $4 covered the 20 minutes of labor they paid to deliver it without making any profit. And even if the minimum order results in a small loss, it's likely more than made up for by Amazon

  • by SeaFox ( 739806 ) on Thursday May 30, 2024 @10:10PM (#64512145)

    I've noticed the per-item menu prices on GrubHub tended to be a bit higher than other online ordering platforms or just ordering direct when possible, not to mention having to pay a tip for delivery, so I tended to just get food carry-out.

    Can I trade this Grubhub benefit for one I actually care about -- like removing the ads from Prime video they added back in January?

    • That's pretty well common knowledge now right? All delivery services like Instacart and Doordash all mark up the food which is why I assume they agreed to this deal, they still make money off the margins and Amazon just cuts a deal to cover the fee's at a reduced cost.

      • by erice ( 13380 )

        It really depends on the service and the restaurant. Originally, Grubhub and Doordash charged the restaurant so the sticker price for the food was the same and the cost was invisible to the consumer. For some restaurants, it is still this way. For others, the cost of basic service (not delivery) is embedded in the food price. I ordered takeout today (rarely do delivery) from Bonchon. Grubhub was most expensive. Doordash was about a $1 cheaper. And the Bonchon web site was about $1 cheaper than Doord

        • Some of the smaller competitors to Doordash and Grubhub charge the restaurant a flat monthly rate for takeout. Others add an explicit convenience fee.

          Thank you, I rarely use these services because of that but I'll have to look that up, I'd be much more comfortable with a service that just still just honestly said "yeah, its gonna cost about you $15 total to get this delivered" or whatever it is.

    • by AmiMoJo ( 196126 )

      That's pretty much how Prime works. Stuff that qualifies for Prime is significantly more expensive, i.e. the delivery cost is baked in (excuse the pun).

    • I'd love to drop 90% of prime; I don't need the tv, the music, etc. Where I live, free 2 day shipping has disappeared, it's more like a week. I feel like I'm subsidizing people who get much more use out of this service, and I'll probably leave with the next price hike.
      • by hawk ( 1151 )

        uhm, what's left after you don't want or get any of those?

        I switched wo Walmart a couple of years ago (less expensive and must faster), and pay $138/year for "inHome", which gets $35+ ordered delivered to my door WITHOUT tip (or even any way to do so). Even a mile away, that's less than the wear on my car for 2-3 deliveries a week.

    • A recent Simpsons episode taught me that tipping is evil. So I am doing my part by not tipping. If the restaurants can't hire employees because they won't pay a living wage, they deserve to go out of business

      • If you don't tip in USA, you're the penny-pincher actually. Tipped wages are legally lower than normal minimum wage (https://www.dol.gov/agencies/whd/state/minimum-wage/tipped) due to the tipping. Yes, the tipping system is appalling and ripe with tip theft by management/owner, but there are ways to help against that.

      • When you hire contractors to build a fence or repair a leaking pipe do you research how much it costs for their daily living expenses? Surely you want to ensure that you are paying them a living wage, right? I doubt you would get multiple bids and pick the best value regardless of each individual's living expenses.
  • I was at the end of 2 years of "free trials" of this already.

  • ...tipping is still required
    The business model is broken

  • that I don't need or want.

    Personally, I like my food fresh. I mean, really fresh. I've only ordered pizza delivery a handful of times in my lie, and each time, it's cooled long enough that it is way past its prime. I have no wish to extend this negative experience to other types of food.

    I quit Amazon Prime a couple of years ago, and have no wish to go back. My orders still arrive in about 3 days, with the free shipping option. That works for me.

  • I know this is a problematic topic, but I just can't bring myself to use these services. If a company offers delivery service directly, I will make use of that. If it does not, I'll usually arrange to pick up the food myself.

    But I just feel like these companies are holding these restaurants hostage - they're forced to participate. These are the Ticketmasters of the food game, and I do not approve.

    And so even though I have Amazon Prime, I'll simply opt out. There's no way that with Amazon AND GrubHub involve

  • Having put in heavy use of both DoorDash & GrubHub in this area (prior to their deals with Amazon Prime or Walmart+) I can say this...

    DoorDash is ass, out of roughly thirty orders, ONE was actually correct. A few (as usual) can be blamed on the restaurant, but, no, plenty of times is was the lack of quality in the rest of the delivery chain. Maybe their bar is just too low for their delivery personel?

    GrubHub was by no means perfect, but *every* time there was a mistake with my order (was was maybe ~15%

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