bheer writes "The Guardian points out a page on the Mozilla wiki noting that 'only 50% of the people downloading Firefox actually try it out, and only a further half of those continue to use it actively.' ZDNet has some commentary on the browser's retention rate. While a 25% retention rate isn't necessarily bad, Mozilla is trying to improve these figures with a 12 point plan that includes more TV and media advertising, a better start page and several installation tweaks."
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