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New Plans From Lucasfilm

Posted by Zonk on Sat Apr 01, 2006 04:34 AM
from the galaxy-not-too-far-away dept.
Lawrence Person writes "Locus Online has the announcement from Lucasfilms stating that they have authorized an 'adult' line of Star Wars novels. From the article: 'While the movies were still an ongoing project, it was important to portray all aspects of the Star Wars universe as wholesome family entertainment. However, now that the cycle of films is done, we can finally broaden the Star Wars franchise into marketing niches we'd heretofore avoided, and adult entertainment is at the top of our list.'" Relatedly, H_Fisher writes "In a first-of-its-kind move, George Lucas has announced that Lucasfilm and 20th Century Fox will offer free 'replacement DVDs' to anyone who mails in pre-Special Edition VHS and Laserdisc copies of Star Wars episodes IV, V, and VI by April 30th. From the press release: 'This unique opportunity will help fans experience the complete and correct vision of my epic story.'"

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[+] Games: LucasArts Aims for #1 120 comments
The New York Times has an interesting profile of LucasArts, the game development house attached to George Lucas' company. They discuss some challenges with being so closely associated with Star Wars, and detail their role in the Lucasfilm company as a whole. From the article: "[Ward's] most challenging days may be ahead. The videogame industry has been in the doldrums for months; video game sales are lagging as consumers wait to buy the next generation of consoles, including the PlayStation 3. And perhaps most important, Mr. Lucas has no plans to make any more 'Star Wars' movies. That means LucasArts will have to work that much harder to come up with ideas of its own. 'We are not the Star Wars game company,' said Micheline Chau, president of Lucasfilm. 'And Jim knows what he has to do.'"
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