An anonymous reader writes "If I were to ask you what is the most popular processor used in phones and pads, and you said, 'ARM,' you would be correct. Now comes the trick question, 'Who make ARM processors?' Not the ARM Holdings company. They design processors and license their designs to manufacturers. They also have a reputation for creating very low power designs. Interestingly, while almost everyone else was out ramping clocks and power consumption (until they hit a wall), ARM was chugging along addressing the low power end of the market. Now that low-power is all the rage, due to phones and pads, ARM has become quite a bit more popular."