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Christmas Cheer

Coffee Flavored Breakfast Cereal 299

Posted by CmdrTaco from the make-every-morning-blessed dept.
Musrum writes "Hubbards, the New Zealand based makers of fine breakfast cereals, have launched 'Cafe au Lait', which they describe as "light coffee flavored flakes". This is great, just the thing for Xmas morning, wonderful coffee flavour, not too sweet. What took them so long? The packaging meets all known requirements for political correctness. Brain Health Warning: Do NOT read the enclosed 'Clipboard' newsletter unless you are inured against extreme examples of twee-ness."
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Coffee Flavored Breakfast Cereal More

Coffee Flavored Breakfast Cereal

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  • Secret Toy Surprise? (Score:4, Funny)

    by thepuma ( 721283 ) * on Thursday December 18, 2003 @04:27PM (#7757768) Homepage
    Now we know where New Zealand's Bruce Simpson [aardvark.co.nz] has hidden his cruise missle! [slashdot.org]

  • Flavour (Score:5, Interesting)

    by shystershep ( 643874 ) * <bdshepherd@gma i l .com> on Thursday December 18, 2003 @04:28PM (#7757774) Homepage Journal
    Ingredients: . . . Coffee Flavour

    "Flavour." That's so genteel and British-sounding . . . but it doesn't answer the only important question, dammit!
    (Which is, naturally, does it have -- and if so how much -- caffeine?)

    combine your morning coffee with breakfast

    Doesn't everyone eat their Cheerios in out of their coffee cup anyway? Surely I'm not the only one . . .

    • Re:Flavour (Score:5, Funny)

      by i_want_you_to_throw_ ( 559379 ) * on Thursday December 18, 2003 @04:31PM (#7757811) Journal
      Doesn't everyone eat their Cheerios in out of their coffee cup anyway? Surely I'm not the only one

      You are NOT alone!
      I eat mine out of this [thinkgeek.com]
      And don't call me Shirley.......Leslie Nielson

    • Re:Flavour (Score:3, Informative)

      by rodgerd ( 402 )
      It claims it doesn't have caffiene. But they taste delicious, anyway.

      • Re:Flavour (Score:5, Funny)

        by McAddress ( 673660 ) on Thursday December 18, 2003 @05:49PM (#7758492)
        It claims it doesn't have caffiene

        Then what's the F***ing point????

        • Re:Flavour (Score:3, Insightful)

          by zakezuke ( 229119 )
          The F***ing point (this was moded interesting?) i'd imagine for people on a health kick, who really miss that morning cup of joe.

          There are those people who enjoy coffee
          There are those who enjoy the taste but don't like being wired
          There are still others who enjoy the smell, but hate the taste (not met anyone who doesn't enjoy the smell).

          I'll agree that I wouldn't eat a coffee flavored breakfast cerial, simply because it just sounds really bad. I would however enjoy a nice coffee air fresh tree for my auto
        • I'm with you. Lucky Charms is decaf too, y'know; I could sprinkle folgers crystals on it if I wanted it to taste like coffee but not give me a buzz.

          The nerve of some people.

    • Take a walk through your local Wild Oats mega-chain or "whole foods" store or "health foods" store. You know, the ones selling the weird stuff that people pay a lot of extra money for.

      Anyway, I was eating a bowl of cereal from such a store, and I read the ingredients, and they'd actually added caffeine to the stuff.

      I'll check our store tonight and see if I can find the cereal again. It had a vaguely Indian spiritual leaderish name to it. And an Indian vaguely spiritual leader's photo on the back of the bo

  • Hmm... (Score:5, Funny)

    by grub ( 11606 ) <slashdot@grub.net> on Thursday December 18, 2003 @04:28PM (#7757777) Homepage Journal

    I don't know what will be more lame: this story or the fact that Taco will dupe it in 45 minutes..

  • Part of a complete wired breakfast... (Score:5, Funny)

    by i_want_you_to_throw_ ( 559379 ) * on Thursday December 18, 2003 @04:28PM (#7757779) Journal
    First shower with the ThinkGeek ShowerShock [thinkgeek.com] then sit down to a nice bowl of Coffee cereal.

    Had too much to drink the night before? No problem! Use kahlua instead of milk! It goes GREAT with coffee! You're a geek remember ? Multitask! Get your coffee and the hair of the dog at the same time. Plus the alcohol would act as a nice downer to counteract all that caffeine.

    • Re:Part of a complete wired breakfast... (Score:5, Funny)

      by spoonboy42 ( 146048 ) on Thursday December 18, 2003 @04:36PM (#7757877)
      Caffiene and Alcohol, eh?

      Sorry, buy I have trouble believing that'll beat my legendary combination of Nyquil and Dayquil. Go ahead, give it a shot.

      **** Spoiler Alert ****
      You see new colors and understand Taco's spelling.

    • First shower with the ThinkGeek ShowerShock

      Oh man, the Customer Action Shot [thinkgeek.com] for that product is so great...
    • The real question is how long before the market responds with new cereals that have increasingly more and more caffeine?

      Dibs on Jolt cereal!
    • good god. does everything have to be so complex? it's simple, people:

      just drink coffee.

      sheesh.

      of course, you should be aware of the bad side effects [ems.org] of everyone's favourite beverage and purchase your beans accordingly [javaforjustice.com]

      • and how to brew that ultimate cup of coffee (Score:5, Interesting)

        by Brigadier ( 12956 ) on Thursday December 18, 2003 @05:04PM (#7758131)


        ok my grandfather used to be a coffee farmer in jamaica so i'm an expert.

        The ultimate cup of coffee recipe

        Blend a nice dark Roast like Yuban with the light flavor of something like Folgers or my favorite Jamaican blue mountain.

        use two filters as the slower straining process allows more flavor.

        use one very very big heaping spoon for each cup.

        remove the glass thingy (carraffe) and allow the coffee brew to almost fill the part of the coffee machine with the coffee grounds.

        Take your mug and put it in place of the carraffe and let the liquid mana fil your cup.

        add a pinch of salt, then sweeten to your preference.

        put the carraffe back so everyone else can enjoy.
        • did you just compare jamaican blue mountain with folgers? yikes!
        • folgers?! yuban?! i so hope you're kidding. those "coffees" are not roasted long enough to full exfoliate the beans. Not to mention the sit on a shelf next to forever before they get to your kitchen. as for your method: paper filters remove the oils from the bean before it ever makes it to your cup. bad. also, exposing the beans to the coffee for a longer time is bad. the best way to extract the flavor is to use HOT water and pressre to quickly push the water through the beans. that way, you get the fl
        • Most blue mountain coffee has just enough jamaican coffee that they can get away with labelling it blue mountain. It's the same way with 'Kona' coffee.

          Do you know where to get the genuine article? Outside of a roundtrip ticket to jamaica?

        • Re:and how to brew that ultimate cup of coffee (Score:5, Informative)

          by hirschma ( 187820 ) on Thursday December 18, 2003 @07:20PM (#7759158)
          Anyone that would consider Yuban or Folgers as the ingredients for an ultimte cup of coffee has yet to have a good brew :) Now, I could go on about how you need to spend huge dollars getting the best beans and gear, and sound like the idiots that buy Monster Cable. However, it isn't about what you spend; you just need to be careful about your selections. For the same price as a what you find in most folks' kitchens, you can truly experience amazing coffee.

          To get the ultimate cup, start with some good beans. Here's an outfit that has good prices and pretty decent beans. [portorico.com] You'll see that good coffee doesn't have to be expensive - the Costa Rican varietals are excellent and $5.99/pound. You can also get great coffees at Trader Joe's if there's one near you, or even order pretty decent beans from Dunkin' Donuts.

          Both Porto Rico and Trader Joe's offer Kona and Jamaican Blue Mountain that is 100% - none of this crap of adding 2% to crap coffee and calling it what it is not. It is up to individual taste whether it is worth the money for rare coffees - I like them, but I like the more pedestrian beans, too. And they cost about the same as a can of Yuban or Folgers.

          Now, notice that I said BEANS. Coffee that is ground goes stale in hours. Don't let anyone tell you different. Don't use beans, don't drink good coffee.

          Next, you need a good grinder. The king of home grinders is the Jericho - nearly impossible to find online or off, and they cost up to $200 (couldn't even find picture online). I have one, and it is the greatest present I ever got. However, a decent burr grinder, like this one [zyworld.com], can be had for as little as $30, and is the easiest, best way to grind your coffee - just set it, hit the button, and come back 15 seconds later. It'll do the job, even if it won't last as long as the Jericho (mine has been purring away, twice a day, for 7 years, just like new).

          A good drip maker can make good coffee, but the best way is to use the vacuum method. Vacuum pots are typically expensive, hard to clean, and difficult to use - like the Cona [sweetmarias.com], the best. However, Bodum has a line of automatic pots that are a snap all the way around. The Mini Santos [bodumusa.com] is about $60, and it makes terrific coffee at the push of a button - add grounds, water, done. They look kind of cool, too, in an old iMac kind of way.

          I guarantee that if you make a modest investment in time and money, you'll be having coffee that any snob would be very happy to drink.

          Jonathan

        • use one very very big heaping spoon for each cup.

          Sorry, but I've always meant to ask: what is a 'heaping spoon'? It sounds like something you might use to rearrange compost or scrap...

          OTOH, if it's what we here call a heaped spoon(ful), then do you use it when making a packing lunch? Maybe with some boiling egg and chopping liver sandwiches, washed down with some nice icing tea? Or maybe a toasting sandwich topped with grating cheese?

          (Or maybe I'd be better off in a padding cell...)

  • Tastes like coffee, thats nice, but let's cut to the bottom line: Does it have as much or more caffine as a strong cup of coffee?

  • *Jumps on the I've seen this bandwagon* (Score:5, Funny)

    by penguin king ( 673171 ) on Thursday December 18, 2003 @04:29PM (#7757788)
    Yeah, I noticed this the other day when I was slaving away serving customers. I was so tired it was all I could do not to just open the box and start eating right then and there at the checkout. This is the food geeks have been waiting for! Now we have caffeine in all forms, drink, cereal, even tablets!

  • Mikey likes it! (Score:5, Funny)

    by Anonymous Coward on Thursday December 18, 2003 @04:29PM (#7757795)
    And he's started having 9 bowls a day.

  • Great ,Yum! (Score:5, Funny)

    by fuzzybunny ( 112938 ) on Thursday December 18, 2003 @04:30PM (#7757796) Homepage Journal
    This'll go nicely with my other morning staples, near-beer and nicotine-less cigarettes.

    Might as well have stale-beer-and-cold-pizza-flavored marmalade for breakfast.

    Isn't someone sort of missing the point?

  • My twist on coffee in the cereal (Score:5, Interesting)

    by chia_monkey ( 593501 ) on Thursday December 18, 2003 @04:30PM (#7757798) Journal
    That's kinda funny because a few months ago I discovered the cappucino flavored soy milk. I used to use vanilla or chocolate soy milk with my plain cereal then found the joys of the coffee flavored stuff. It made plain Wheaties much more enjoyable to eat. Yum!

  • Not exactly a new idea... (Score:5, Funny)

    by gotroot801 ( 7857 ) * on Thursday December 18, 2003 @04:30PM (#7757802) Homepage Journal
    I distinctly remember buying a box of Cappucino-flavored All-Bran for my wife when we were honeymooning in Cancun. It was... well, about as tasty as All-Bran gets.

  • The saddest thing... (Score:5, Funny)

    by OrangeSpyderMan ( 589635 ) on Thursday December 18, 2003 @04:31PM (#7757810)
    Is not the questions about caffeine content...
    Is not the questions about black coffee vs. white coffee...
    Is not the questions about why this hasn't been done before...

    No the saddest thing is why is this on the Slashdot main section...... Money.

  • Anyone read... (Score:5, Interesting)

    by blackmonday ( 607916 ) * on Thursday December 18, 2003 @04:32PM (#7757822) Homepage
    Anyone read Fast Food Nation? There's a fascinating article on the chemicals the "flavor industry" uses. There's a chemical compound that smells just like a grilled burger, fresh cherries, etc. Making cereal taste like coffee is probably easy, but it probably doesn't actually contain any coffee. You didn't think that strawberry shake from McD's containes strawberries, did you?

    Every American should read that book. It's incredible.

  • A little OT... (Score:4, Funny)

    by radicalskeptic ( 644346 ) <x@nospAm.gmail.com> on Thursday December 18, 2003 @04:33PM (#7757827)
    Not exactly on topic, but speaking of combining coffee with unrelated items, you gotta love caffeinated soap! [thinkgeek.com]

    Because seriously, some of the geeks I know need more showers, instead of more food...

  • Italy has this beat... (Score:5, Interesting)

    by barfy ( 256323 ) on Thursday December 18, 2003 @04:34PM (#7757849)
    While living in Italy I had come across the following items..

    Coffee flavored toothpaste... (and it was tan)...
    Tobacco Air Freshener... (Yesa can off stuff you sprayed in the room to get the smell of tobacco. Like a fresh can of pipe tobacco)
    Cannabis Incense Sticks... Which for some reason reminds me of "GNU"

  • Just not extreme enough (Score:4, Funny)

    by UrgleHoth ( 50415 ) on Thursday December 18, 2003 @04:35PM (#7757865) Homepage
    Bleh, this is boring. Coffee flavoured flakes.
    sounds soft and soggy, like cornflakes 10 ms after the milk has seen it.

    What we need is something gritty and tough like grapenuts. How about coffee nuggets? Just expresso roast coffee beans, pour em in a bowl and add 1/2 & 1/2. Crunchy, filling and will perk you right up if it doesn't give you a heart attack first.

  • Ingredients - In case of Slashdotting (Score:4, Informative)

    by darkstar949 ( 697933 ) on Thursday December 18, 2003 @04:36PM (#7757871)
    Cafe au Lait
    An innovative new cereal to combine your morning coffee with breakfast. Light aromatic coffee flavoured wheat flakes combined with crisp rice flakes and yoghurt-coated cornflakes.

    Servings per Pack: 17 Serving Size: 30g
    Avg. Qty per Serve Avg. Qty per 100g

    Energy 465kJ 1550kJ
    110kcal 367kcal
    Protein 3.4g 11.3g
    Fat - Total 0.9g 3g
    - Saturated 0.3g 1g
    Carbohydrate 19.6g 65.3g
    - Sugars 5.6g 18.7g
    Sodium 93mg 310mg

    Ingredients
    Coffee Flavoured Wheat Flakes (77%) [Wheat, Sugar, Barley Malt Extract, Coffee Flavour, Salt, Emulsifier (471)], Rice Flakes [Rice, Wheat Flour, Wheat Germ, Wheat, Barley Malt Extract, Sugar, Salt, Flavour, Emulsifier (471), Natural Colour (Carotene)], Yoghurt-Coated Cornflakes [Cornflakes, Yoghurt Powder, Skim Milk Powder, Emulsifier (Soya Lecithin)]. May Contain Traces of Peanut and Other Nuts.

    Allergens:
    Wheat Gluten Soy Dairy Peanuts Nuts
    • Note that coffee and caffeine are not mentioned in the list of ingredients. Usually caffeine is listed if it is contained in any significant quantity. The only listing of anything coffee related is the "Coffee Flavour"... which, as stated above, could be anything.

  • Croatian Parents from Lika "Kava i Kruh" ... (Score:5, Insightful)

    by Anonymous Coward on Thursday December 18, 2003 @04:37PM (#7757891)
    Kava i Kruh = Coffee and Bread. The traditional breakfast of my mothers village in Croatia.

    Man I grew up on turkish coffee poured into warmed milk poured over old bread. Trying to tell her that this is not normal in Australia sort of half worked. I finally persuaded her to buy corn flakes ... over which she poured the coffee & warm milk ...

    That was in the 70's. My mother had the same in the 50's and her mother ...

    Moral to this: It's not a new idea!

  • New Zaeland... (Score:2, Interesting)

    by Janek Kozicki ( 722688 )
    I hope this is not too particularly off-topic...

    I just wanted to ask why we hear recently so much about New Zaeland on the news?

    (perhaps someone is silently planning to overthrow the government [google.com]? Hah, I knew it C.S.Levis will do [scoop.co.nz] this ;)

  • Drugged out white boy (Score:3, Funny)

    by stroppy ( 52303 ) on Thursday December 18, 2003 @04:39PM (#7757907)
    Ok. I've got my caffeine cereal and my caffeine mints. I've got some nicotine water and Cocaine playing on the stereo. I'm wearing a hemp shirt and the corner shop will sell me an icecream called Ecstacy. When it all ends in a headache I'll score some Herron (Pharmaceuticals Panadol).

    I think we need a war on brandnames.

  • /.'ed (Score:3, Funny)

    by IWantMoreSpamPlease ( 571972 ) on Thursday December 18, 2003 @04:43PM (#7757954) Homepage Journal
    Looks like someone's server needs a jolt of caffiene.

  • caffeinated cereal (Score:3, Funny)

    by whovian ( 107062 ) on Thursday December 18, 2003 @05:01PM (#7758106)
    I was rather holding out for Penguin Peppermint cornflakes myself, but I'll take coffeed flakes :)

  • Futurama (Score:5, Funny)

    by nEoN nOoDlE ( 27594 ) on Thursday December 18, 2003 @05:03PM (#7758118)
    Obligatory Futurama quote

    "I'm never gonna get used to the 31st century. Cafenated bacon, baconated grapefruit, Admiral Crunch?"
    "Well, if you don't like that you can always try some Archduke Chocula."
  • I'm thinking something along the lines of a caffeine-addled coder in the basic mold of that unstable bird selling Coco Puffs.
  • Why not just call it "Vomit-Flavored Cereal"..? That's whats gonna end up in the bowl anyway.

  • I like this trend for /. stories (Score:5, Funny)

    by wackybrit ( 321117 ) on Thursday December 18, 2003 @05:10PM (#7758194) Homepage Journal
    I think it's great that it's not just news for nerds anymore, and that we have true lifestyle/diet/nutritional stories, like this one.

    I'm definitely looking forward to hearing that Tampax have released an update to Tampax 4.5, or about the latest advances in bath salts.

    Coffee flavored breakfast cereal? WHAT. THE. FUCK. TACO?
    • Geeks/nerds are known for liking coffee (and other forms of caffiene), and for being lazy when it comes to everyday life things, for instance, preparing a bowl of cereal AND brewing coffee.

      Personally, I'm glad Slashdot has a good mix of compputer, science, geek humor and geek lifestyle stories. Personally I can't stand the case mod stories (just doesn't interest me, for some reason), but I've found skipping over them, rather than reading them and complaining, works well for me.
      • Personally, I'm glad Slashdot has a good mix of compputer, science, geek humor and geek lifestyle stories. Personally I can't stand the case mod stories (just doesn't interest me, for some reason), but I've found skipping over them, rather than reading them and complaining, works well for me.

        I agree with all this, and find case mod stories similarly grating, but I don't complain about those either, as they are nerdy stories.

        This, however, is not really for 'nerds' in any sense. Wiping your ass is an ever

  • Nicotine flakes (Score:5, Funny)

    by ziegast ( 168305 ) on Thursday December 18, 2003 @05:11PM (#7758202) Homepage
    Coffee-flavored cereal might taste interesting to people who like coffee. How about smokers?

    You don't quite understand how much your stuff can be permeated by smoke while living with a smoker until you move in with someone who has never smoked. My mom was a heaver smoker, and I lived with her through college. Now on my own, I moved in with a friend who happened to come from a smoke-free household. I brought a bunch of my stuff with me, including a bucket of Kellogg's Corn Flakes. One morning, my friend sniffed around and asked, "What are those? Nicotine flakes?!?"

    Wow, I took another bite and gave it a good taste, and sure enough, I understood what he smelled. Living with a smoker for so long, you just get used to it.

    I then had a wonderfully evil thought... what if the tobacco companies latched onto the concept of nicotine flakes?

    Marlboro Flakes - curiously addictive cereal.

    -ez

  • There's nothing like the real thing - one shot of espresso in 12 oz. of milk. Low caffeine mind you, but the taste is to die for. He can keep his coffee-flavored flakes.
    • Or if all else failes... nescafe(tm) directly in milk. Not exactly coffee, but kinda coffee flavo(u)red. I'm sure it would be every bit as good as coffee flavo(u)red flacks.

      When that quad shot latte isn't enough for you, and you don't want to waste your stomach volume on non-cafinated liquid.

  • Cereal Recipes (Score:5, Interesting)

    by johnthorensen ( 539527 ) on Thursday December 18, 2003 @05:15PM (#7758230)
    Given the how much geeks love caffeine, one can't help but think this cereal is directly targeted at them. That being a given, what side-of-the-box recipes might we see, similar to Chex Mix and Rice Krispie Treats? Imagine a rolled up ball of coffee-flavored flakes, bound together with honey and marshmallow, perhaps with some peanuts thrown in for good measure, and what do you get?

    ...Beowulf Clusters :)

    -JT

  • milk? (Score:3, Funny)

    by prockcore ( 543967 ) on Thursday December 18, 2003 @05:31PM (#7758362)
    Do you use milk or creamer with this cereal?

  • Now I can poop even faster! (Score:3, Funny)

    by Aqua OS X ( 458522 ) on Thursday December 18, 2003 @05:34PM (#7758384)
    Thank God. GrapeNuts and Coffee usually get me going in the morning. But now that I can have coffee cereal with coffee, I'll be sure to blowup the office bathroom at least an hour earlier.

    Hopefully they'll make a version of coffee cereal with chocolate or marshmallow laxatives. The prize inside of the box could be some sort of promotional Texas neck-tie with hobbits on it ...or something like that.

  • Too Slow! (Score:5, Funny)

    by El ( 94934 ) on Thursday December 18, 2003 @05:39PM (#7758425)
    Coffee flavored breakfast cereal takes too long... gimme some of that breakfast cereal flavored coffee instead, I'm in a hurry!

  • Coffee Flavored Breakfast..... (Score:3, Funny)

    by nuintari ( 47926 ) on Thursday December 18, 2003 @05:50PM (#7758503) Homepage
    Don't they mean COFFEE?!?!?!

    It just seems a little silly, like bubblegum flavored candy.

  • I see no caffeine here (Score:3, Funny)

    by dacarr ( 562277 ) on Thursday December 18, 2003 @06:24PM (#7758787) Homepage Journal
    Unless .nz doesn't require the listing of our favorite stimulant, there is no evidence of caffeine being in there. Unless of course it's next to the lark's vomit and MSG.
  • I've used coffee, juices, even soft drinks to soften the cereal if I want it tha way.
    It works.

  • Other Fun Cereals (Score:3, Funny)

    by fuzzybunny ( 112938 ) on Friday December 19, 2003 @04:04AM (#7762206) Homepage Journal
    This [lavasurfer.com] is also pretty hilarious--sorry, couldn't resist.

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