Within a couple minutes of the 'start' my phone rang and I was chatting with a nice guy (said his name was Daniel in Texas). He already had my records up and he called to ask me if I wanted a credit on my iTunes account or refund to my card. He then said he'd call me back when it was done. About 10 minutes later he called me back and said the credit was issued.
That is exemplary customer service and one reason their customer satisfaction is always rated so high.