Carl Bialik from WSJ writes "Internet domain name Hell.com is going up for sale, with bids of over $1 million expected, the Wall Street Journal reports. From the article: 'Sex.com sold for about $12 million earlier this year and Diamond.com changed hands for $7.5 million. The big-money domain-name sales echo an earlier boom, when Business.com fetched $7.5 million in 1999. Today's live auction of 300 names, by Seevast Corp.'s Moniker unit, includes more than a handful it predicts will generate bids of more than $1 million, including Iran.com, Auction.com and Elections.com. Now someone who buys Hell.com "has the opportunity to redefine what hell means, at least on the Internet," says Monte Cahn, Moniker chief executive.'"