has decided to take money in exchange for allowing "non-intrusive" advertising through its lists, pretty much against the interests of it's users who don't want any ads.
On the contrary. Allowing non-intrusive ads (by default--you can disable this feature in: Preferences) is the best thing any Adblock type program has ever done.
It's actually offering content producers a significant incentive for using ads which are less objectionable to users. The alternative is advertisers benefit by doing worse and worse things, and those who choose to block ads are silent and uncounted. This could help reverse the trend, and keep sites and advertisers honest and decent, and offer counter-incentive to irritation.