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Netflix To Lift Streaming Limits

Posted by kdawson on Sunday January 13, @06:49PM
from the oh-my-groaning-pipes dept.
The AP has a story on Netflix's move to head off expected competition from Apple: the company will lift limits on streaming its movies for most subscribers. The story reports on rumors of an Apple movie-download service that may be announced by Steve Jobs on Tuesday. In the past Netflix has imposed limits on how long its subscribers could watch streamed movies; for example, those who paid $16.99/mo. could stream up to 17 hours per month. The limits will end on Monday for most subscribers (except for those paying $4.99 for two DVD rentals a month, said to be a small minority). The company has 6,000 movies available for streaming, compared to 90,000 that you can get delivered in the mail.

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[+] Apple: Netflix and iTunes Rentals Aiming At Different Crowds 164 comments
Engadget notes an article in the New York Times discussing the substantially different markets that Netflix and Apple's movie rentals are aiming for. The site views the loosening of Netflix streaming restrictions as a reaction motivated entirely by the iTunes movie rental announcement, but beyond that the two services seem to have little connection. From Engadget's observations: "After speaking with Netflix's Reed Hastings, it was found that the vast majority of its streamable content was 'older,' and considering that users of this service can never look forward to brand new releases being available, the cost (i.e. free to most mail-in subscribers) makes sense. As for Apple, it's able to focus on crowds who are looking for a more robust, generally fresher selection, but of course, you'll pay the premium each time you indulge. Furthermore, Netflix has yet to make transferring video to any display / device other than your monitor easy, and while an LG set top box is indeed on the horizon, the differences in content selection are still likely to lure separate eyes."
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  • Awesome (Score:4, Insightful)

    by Mateo_LeFou (859634) on Sunday January 13, @06:53PM (#22029354) Homepage
    I'll indulge as soon as they buy me a windows machine with IE and tasty WMP DRM etc.
  • I've seen some typos in story bodies recently, but not in a story title... who is Netfilx? Are they the new, hot, up-and-coming competitor to Netflix [netflix.com]?

  • Compete with Apple? (Score:5, Informative)

    by Laguerre (1198383) on Sunday January 13, @06:55PM (#22029366)
    Of course, you can't watch streaming movies on Netflix with a Mac...
    • Re:Compete with Apple? (Score:5, Funny)

      by Mateo_LeFou (859634) on Sunday January 13, @06:59PM (#22029410) Homepage
      That's because only Genuine Windows Vista Home Premium's Digital Rights Management Trustation Computing can secure Intellectual Property for your Enterprise etc.
      • Re:Compete with Apple? (Score:5, Interesting)

        by hedwards (940851) on Sunday January 13, @07:12PM (#22029524)
        I realize you're kidding, but if Apple cared about its customers they would just license the WM DRM codecs and allow access on Macs.

        It makes 0 sense to pay for a second DRM codec for a user base which is only 7% or so of the total. I don't like it either, but they can't just hand out free copies of every movie no strings attached, people who want that can already go with torrents.

        Apple has chosen not to license any of the DRM types available to the rest of the mainstream computing world, it's unfortunate that the Mac users are ultimately the ones that lose out. 7% isn't really a that much leverage, especially since the majority of the account holders don't use the download service at all.
          • Re: (Score:3, Informative)

            Really? I'd blame Netflix for using a de facto single platform codec. They could have used Theora, which is open. They could have used QuickTime, which has Windows support. They could have used RealPlayer (as horrid as that would be), because it's at least

            • Re:Compete with Apple? (Score:5, Informative)

              by Sri Ramkrishna (1856) <sriNO@SPAMaracnet.com> on Sunday January 13, @09:28PM (#22030442)
              Dude,

              Netflix is forced to use Windows because the MPAA only allows windows DRM to be used. So they aren't mandating the codec, the MPAA is. They would love to use everything if they could, but the restriction is coming from the movie industry. So complain to the MPAA who seems to be propogating a (former) monopoly.

              sri
              • Re: (Score:3, Insightful)

                Netflix is forced to use Windows because the MPAA only allows windows DRM to be used. So they aren't mandating the codec, the MPAA is.

                Bullshit. The MPAA sells movies protected by CSS, MS's WMP, and Apple's FairPlay. What makes you think they wouldn't approve another DRM format if someone presented it to them? It is in their best interests, in fact, to have as many stores and DRM types

    • Re: (Score:3, Insightful)

      On Tuesday at at the Macworld keynote you'll see why Mac users won't give a rats ass about watching Netflix movies, hence the timing of the Netflix announcement. As usual, too little too late.

      FWIW Mac users still can't buy music from Napster, or any of
  • God those summaries are entertaining (Score:3, Informative)

    by Anonymous Coward on Sunday January 13, @07:00PM (#22029426)

    In the past Netflix has imposed limits on how long its subscribers could watch streamed movies; for example, those who paid $16.99/mo. could stream up to 17 hours per month.
    That's an example of how *much* movie-time you can stream, not how *long* you have to watch it.
  • But is it still IE and Windows only? (Score:5, Interesting)

    by 99BottlesOfBeerInMyF (813746) on Sunday January 13, @07:01PM (#22029434)

    System Requirements:

    • Computer running Windows XP with Service Pack 2 or higher, or Windows Vista
    • Internet Explorer version 6 or higher
    • Windows Media Player version 11 (DRM version 5145) or later

    Well gee, that makes the service pretty much useless to me unless I want to watch movies in a VM on my laptop, instead of on my TV. No thanks. I told them a year ago that if they didn't come up with viable solution Blockbuster or Apple would and that would probably be enough to make me switch. They replied back with a comment that it was impossible but that as soon as MS's silverlight technology was good enough they'd use that. Who in their right minds would bet the future of their company on a technology that is both completely controlled by Microsoft and in a market MS will probably want to compete in? I foresee the end of Netflix.

    • by Yold (473518) on Sunday January 13, @08:10PM (#22029982)
      Umm... buy an s-video cable and a mini-jack to rca converter, grand total $15. Watch it on a television. And most of the on-demand movies are so-so anyway.

      Netflix probably picked Microsoft DRM because it was ready off-the-shelf, and suits the needs of 90% of its users. They don't have the luxury Apple does, that is to say controlling the source of a widely popular media player. And software development, especially a cross-platform DRM system, isn't cheap or easy. Can you suggest any viable alternatives to Microsoft DRM?

      Netflix has a great business model, returning movies in 3-days is a pain in the ass. The on-demand is just a nicity that a minority of customers use.
  • by proxima (165692) on Sunday January 13, @07:07PM (#22029484) Homepage
    It's a shame that Netflix only supports Windows XP/Vista for streaming. I'd love to have a Mac OS X or Linux client.

    Of course, I consider the mailed DVDs worth the subscription price, so Netflix doesn't have much incentive to make clients for people like me. I wonder if they would get many more subscribers if they offered a Mac client.

  • by bigtangringo (800328) on Sunday January 13, @07:17PM (#22029566) Homepage
    Seriously, the "Watch Instantly" selection sucks. I have 24hr/mo and I think I've used maybe 24 hours since I signed up for the service 6 months ago.

    On an unrelated grammatical note, should that be Netflix' or Netflix's?

    On yet another unrelated note: I wish people would stop editorializing in tags. I'm looking at you Mr. "!netfilx"
    • Re: (Score:3, Informative)

      Too bad [slashdot.org].

      Several quotes:

      We don't know exactly how this will all work, and a lot of it really depends on you.

      We're excited about this, and see huge potential for this system. From user feedback on articles, to comment moderation, the system is really limit
  • Let's Check (Score:5, Insightful)

    by markdavis (642305) on Sunday January 13, @07:32PM (#22029698)
    DRM: Check
    Low-def only: Check
    Low bitrate: Check
    Watch only on computer: Check
    Poor selection: Check
    No non-streaming option: Check
    No Linux support: Check
    No MacOS support: Check

    I am ***so*** excited about the limits being lifted on my Netflix account!! Guess I will continue to use their old-fashioned DVD's. I *do* like Netflix, have used them for years, but this whole "Watch It Now" thing is about as interesting to me as watching grass grow.
    • Re: (Score:3, Insightful)

      What? I assume you're shooting for a +2 Funny or something. Copyright law doesn't make any statements about how content must be distributed ... it just says that the copyright owner gets to set the terms. Presumably they have deals with the major studios t