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* - Yep, you develop for them, notice how your hard work resulted in their successful ad campaign "There's an app for that"
Oh please, give me a break. Most developers I know do it to make money (and have fun at the same time in many cases). It's like the old "I gave this country thirty years of service, and what did it give to me." line. How about a paycheck every two weeks, free or heavily subsidized health care and a pension for the rest of your life!
Is that the kind of control of a product space you are referring to, branding a cloud based solution as if it were of their own making without even needing to acquiring, rip off, or otherwise replacing the existing solution?