Comment: Re:too bad apple already lost the ebook war (Score 1) 139
The reason that college textbooks are so expensive is because of many reasons.
Nobody wants to write them
The market is actually quite small
People have no attachment to the books
If you think college texts are so expensive, go and write your own, and sell it to all the universities. There's not much stopping you from doing this. But writing text books is boring. Nobody does it just for a couple extra bucks because it's fun. And it's definitely not that easy. You also won't get any book signing deals, or have the possibility of your book being made into a movie. Because people have no attachment to the text book, you are pretty much forced to create a second/third/fourth edition of your book, or else after the first year, you will probably only sell 50% of the books you did the first year, and the third will be 50% of the second year, on and on until you are selling very few books. Also, I'm sure that many of the reasons why new editions are published is not only to correct mistakes, but also to appease the professors who use the books in their class. If your book doesn't cover a specific topic that is taught in the class, the professor will either have to have an additional text for that topic, or they will have to buy a different book altogether that does cover all the topics. It's kind of like how MS office 97 was feature complete for most people, and we wonder why they keep on tacking on new features. Because a small percentage of their user base wants a specific feature, so they add it on, even if 95% of people don't use that feature. If you lose 5% of your market to a single feature, and 5% to another feature, add on a few more missed features and you all of a sudden have lost your monopoly status.
Nobody wants to write them
The market is actually quite small
People have no attachment to the books
If you think college texts are so expensive, go and write your own, and sell it to all the universities. There's not much stopping you from doing this. But writing text books is boring. Nobody does it just for a couple extra bucks because it's fun. And it's definitely not that easy. You also won't get any book signing deals, or have the possibility of your book being made into a movie. Because people have no attachment to the text book, you are pretty much forced to create a second/third/fourth edition of your book, or else after the first year, you will probably only sell 50% of the books you did the first year, and the third will be 50% of the second year, on and on until you are selling very few books. Also, I'm sure that many of the reasons why new editions are published is not only to correct mistakes, but also to appease the professors who use the books in their class. If your book doesn't cover a specific topic that is taught in the class, the professor will either have to have an additional text for that topic, or they will have to buy a different book altogether that does cover all the topics. It's kind of like how MS office 97 was feature complete for most people, and we wonder why they keep on tacking on new features. Because a small percentage of their user base wants a specific feature, so they add it on, even if 95% of people don't use that feature. If you lose 5% of your market to a single feature, and 5% to another feature, add on a few more missed features and you all of a sudden have lost your monopoly status.