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Starbucks To Launch NFTs This Year (techcrunch.com) 38

Posted by msmash from the up-next dept.
Would you like an NFT with your Starbucks latte? The coffee giant this week announced its plans to enter the Web3 space with the launch of its own NFT collection later this year where the individual digital collectibles also provide their owners with access to exclusive content experiences and other benefits, it said. From a report: The company touted its plans to investors on its fiscal Q2 2022 earnings call by explaining how NFTs can help Starbucks extend its brand's concept of the "third place" -- meaning a place between home and work where people can feel a sense of belonging over coffee. "Emerging technologies associated with Web3, and specifically NFTs, now enable this aspiration and allow us to extend who Starbucks has always been at our core," Starbucks Chief Marketing Officer, Brady Brewer told investors on the call. "We are creating the digital third place. To achieve this, we will broaden our framework of what it means for people to be a member of the Starbucks community, adding new concepts such as ownership and community-based membership models that we see developing in the Web3 space," he added.
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Starbucks To Launch NFTs This Year More

Starbucks To Launch NFTs This Year

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  • Slashdot (Score:3, Insightful)

    by sTERNKERN ( 1290626 ) on Wednesday May 04, 2022 @11:19AM (#62502864)
    I wish we could have real IT related news here on /. isntead of this main stream bite sized stupid articles.

    • This isn't an IT site. It's news for nerds site. I challenge you to find something a nerd likes more than the combination of:
      a) coffee
      b) something related to fundamental mathematics like crypto / NFTs
      c) laughing at the stupidity of companies.

      This article is the perfect trifecta of News for Nerds. The only way it could be any better is if we find out the NFT's were designed by Microsoft's UI department. Slashdot would go nuts!

      • Comment removed (Score:4, Funny)

        by account_deleted ( 4530225 ) on Wednesday May 04, 2022 @02:40PM (#62503506)
        Comment removed based on user account deletion

      • Shades of Rowen and Martin's "Laugh-In"? Pretty sure it wasn't the Smothers Brothers. And that FP qualifies as pretty dumb, too.

        But the joke I was looking for in the discussion would have been something about "trend" or "trendy", probably in conjunction with "stupid", but the text searches came up dry and the moderation... Well, that blip of an FP was moderated "Insightful". Why not "Interesting"? Nuff said on the "helpful" moderators.

        I actually had a drink in a Starbucks the other day and took advantage of

    • If you don't like the articles then participate in the firehose, and choose the ones you think are right. You aren't powerless, you can vote

    • I wish we could have real IT related news here on /. isntead of this main stream bite sized stupid articles.

      I dunno, I enjoy the article since I find it kinda funny that in the year or so since the NFT fad came and went we're still seeing the corporate NFT projects chugging along.

  • Between their anti-Union behavior and now getting into shifty, non-coffee, related business activities, I think I'll go to the Peets down the street.

  • Yes, I'd pay millions for one for Mad Ah Lyne.

    • Starbucks coffee is already so expensive that adding a NFT to a cup won't make much of a difference anyway!

    • They will sell you an NFT of a Latte, that way they can charge more and not make the Latte reducing their costs and increasing profit

  • I'm struggling to find words to even begin to describe what utter bullshit that statement is.

    WTF is a "digital third place"? - apparently, this:

    meaning a place between home and work where people can feel a sense of belonging over coffee

    Like, in my car? On the bus? On my bicycle? In some random field?
    You know, if I want a sense of belonging over coffee, the last thing I would think of, is an NFT.
    I'd be more inclined to ... well, like talk to another human? Put the damn phone down and have a chat?

    • The people who come up with this crap remind me of the Golgafrinchans in The Restaurant at the End of the Universe [wikipedia.org]. All the middle management, hairdressers, and marketing managers were sent off on a "special" mission far far away from their home planet. Because the scientists and workers found them to be useless dead weight on their society.

    • Digital Third Base

      bash; unzip; strip; touch; finger; clean;

  • So gen Z is basically going to be giving no property whatsoever. Billionaires and foreign investors are buying up all the houses. They're not even renting them out most of the time they're just sitting on them to drive up property values so they can rent out there are other properties at higher rates. Normally property taxes would prevent them from doing that along with zoning laws but they found that they can ignore pain property taxes and just settle for a fraction of the cost with cash-strapped cities wh

  • NFT is about selling something that doesn't have any cost to produce. It's the ultimate good. Coffee costs a few cents to produce and not everyone enjoys it, so it's a less ideal product for Starbucks.

    • They do cost something to produce if you mint them on the Ethereum blockchain. That's the whole point behind NFTs - you create the illusion of a "gold rush", then you profit from all of the idiots buying axes and shovels.

      What's really insidious is that, unlike convincing the next greater fool to buy some Bitcoin (which they could turn around and dump back on the market), minting Ethereum into an NFT is a one-way process. The crypto funds purchased can never be dumped back onto the market.

  • Thank god. (Score:3)

    by thegarbz ( 1787294 ) on Wednesday May 04, 2022 @12:13PM (#62502994)

    We all know the beginning of the end of something is when pointless companies who don't understand something attempt to shoehorn it into their offerings.

    I applaud you Starbucks.

  • This seems totally appropriate and does not surprise me in the least.

  • Not for nothing does it look suspiciously like the "all-seeing eye" from the back of the one dollar bill. I'm pretty sure their company motto is really "Novus Ordo Seclorum". Just sayin'.

  • Starbucks NFTs? (Score:3)

    by rnturn ( 11092 ) on Wednesday May 04, 2022 @01:43PM (#62503316)

    ``the individual digital collectibles also provide their owners with access to exclusive content experiences and other benefits...''

    WTH could this ``exclusive content'' possibly be that would entice someone to buy into Starbucks NFTs?

    NFTs seem to be the new Pet Rocks or fidget spinners.

  • People will be numb to all these new coins and NFTs and all this time wasting nonsense will stop

  • NFTs are the modern Franklin Mint Certificate of Authenticity. 100% authentic junk.

  • Stop trying to pretend as if it is. If you're using web3 when talking about tech, we know who you are: either some clueless journalist or marketing droid, or some crypto knob wanting to baffle with bullshit and take advantage of folks who can't see how few clothes this emperor is wearing.

  • When corporations start to latch onto it.

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