Kevin C. Tofel writes "Using a simple concept, iPhotoMEASURE software can measure any objects you can take a picture of. Include a printout of a 7.5- or 15-inch square in the photo and the software can measure any distance or object in the pic to within 99.5% accuracy. Although geared towards contractors, there's any number of consumer usage scenarios as well. Enough to justify a $99 price tag? Jury's still out on that."