An anonymous reader writes, "MP3 Newswire has an excellent rundown of 29 new digital portables for the upcoming season. From the article: 'We have run the iPod Killers for Christmas/Summer series since 2004. In that time we [have] reported on 149 portable players and NOT one iPod killer from the bunch. That said, [this time] we may actually have a couple of genuine challengers to Apple. This holiday season will see Microsoft pump tens-of-millions of dollars to hawk their new Zune portable, and SanDisk's 8GB e280 flash unit is compelling high-end users. Both can realistically grab double-digit market share from the iPod... Whether they do or not waits to be seen.' The article also makes a good case as to why the Sony PSP should be included in market figures for digital media portables."