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Advertising Businesses

Instagram Rolls Out Plan For In-Feed Advertisments 60

Posted by Unknown Lamer
from the imagemagick-to-remain-ad-free dept.
New submitter cagraham writes "The currently ad-free Instagram has announced a plan to monetize its services by selling premium placement to brands. 35 year old Emily White is in charge of making Instagram profitable, according to the Wall Street Journal. The move shows the new priorities of parent-company Facebook, who now has to worry about appeasing shareholders, as well as fending off rivals such as Twitter. Whether Instagram's young and growing user base will balk at the ads, or even notice them, remains to be seen."
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Instagram Rolls Out Plan For In-Feed Advertisments

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  • by xevioso (598654) on Monday September 09, 2013 @07:57PM (#44803903)
    It's necessary for the internet to grow and evolve. As soon as they start putting ads on Instagram, on devices that don't have much real estate to begin with, people will start flocking to new and upcoming apps or websites that do something similar, but slightly different, and with no ads. Then eventually a lagre company will buy said app, once the user base trends huge, and they will try to figure out how to monetize the new app. This is how the internet works.
    • by DogDude (805747) on Monday September 09, 2013 @08:52PM (#44804235) Homepage
      No, the Internet used to be ad-free. People used to use the Internet to learn things, and to share information with other people. Until the unwashed massed got to it in the mid 90's, the Internet was wonderful: Email, Gopher, WWW, FTP, etc.

      In fact, those bits of the Internet are still there, but they've been overwhelmed and vastly out-numbered by people more interested in money than being an intelligent, compassionate human being.
      • by Darinbob (1142669)

        Ugh, that sounds educational. No way it will catch on.

        • Ugh, that sounds educational. No way it will catch on.

          As cynical as you sound, it's taken me a long time to come to terms with the fact that most other people don't have the same sense of joy in learning for learning's sake. The thirst for self-improvement.

          I still don't entirely understand a world like that, and am glad that not everyone is that way.

      • by trawg (308495)

        No, the Internet used to be ad-free. People used to use the Internet to learn things, and to share information with other people. Until the unwashed massed got to it in the mid 90's, the Internet was wonderful: Email, Gopher, WWW, FTP, etc.

        It used to be ad-free because the cost of running those services was trivial and handled by educational and research institutions.

        Now the number of services has multiplied (by a lot), both to cater to a wider variety of experiences and a larger number of people.

        The cost of running those services has multiplied (by a lot) - no longer just a few kilobytes of plain text, they are rich multimedia experiences including, in many cases gigabytes of high definition video.

        I too remember the good old days of the "wo

      • No, the Internet used to be ad-free.

        If you recall that was when the internet was subsidized an only available to very few. So instead of paying for the services that a few people can utilize with money the government confiscated from people it is now paid for by companies trying to sell a product and available to everyone.

        People used to use the Internet to learn things, and to share information with other people. Until the unwashed massed got to it in the mid 90's, the Internet was wonderful: Email, Gopher, WWW, FTP, etc.

        People still use the internet to learn things and share information, now they can also use it to make money. Further even before the "unclean masses" had the internet there were games and many other noneducational things hap

  • Damm. (Score:1, Insightful)

    by Anonymous Coward

    Is there anything advertisers can't turn to shit?

  • Whoops.... (Score:5, Funny)

    by Lordfly (590616) on Monday September 09, 2013 @08:05PM (#44803945) Homepage Journal

    My finger slipped. Instead of clicking on the "premium ad experience" I accidentally uninstalled Instagram from my phone.

    Damn those fat fingers.

  • by Anonymous Coward

    Why does this summary mention Emily White’s age? What possibile relevance could that have to the story? Is there something implicit in her age that means she’ll do a better or worse job than someone of a different age?

    In the context of the article it might be slightly useful as an index to point out how generally young the company is, with a 35 year old COO. But why tell us in the summary? Why not something *informative* like “director of business operations” or “chief executiv

    • Maybe it was meant to imply that, since the average age of instagram users is in the low 2-digits, this decision, and the person making it, are out of touch with their "market?"

      Nah, damn kids are the worst at sucking down marketing drek... Even my lawn is getting popups now.

    • I figure anybody that far up the corporate ladder at age 35 must be at least pretty.

    • by MaWeiTao (908546)

      I'm close to her age although we might as well be on different planets when it comes to our roles within our respective companies. I can't even comprehend how someone my age could rise to such a high executive level. The only career path I've seen like hers requires growing up in an affluent neighborhood where connections and opportunities are plentiful. It leads to an impressive resume because they got to land jobs no one else would have ever gotten on merit alone. I'm not suggesting she isn't talented, bu

  • xkcd - Instagram (Score:3, Insightful)

    by tokiko (560961) on Monday September 09, 2013 @08:32PM (#44804117)
    • by relyimah (938927)
      Perfect! While I always hate to see ads on things, is it REALLY that hard to scroll past an ad here and there? I mean nobody is forcing you to click on it... What I hate are the ad banners on phones that are designed for you to accidentally click on them... Like they put them right next to the controls, or a menu...
  • by PNutts (199112) on Monday September 09, 2013 @08:47PM (#44804217)

    In my day we passed along life experiences with stories and interpretive dance. Kids these days.

  • Whether Instagram's young and growing user base will balk at the ads, or even notice them, remains to be seen.

    Nah, I'm sure that polluting the content won't have any impact. After all, everyone loves advertising.

  • At first I expected to see advertisements installed by permanently writing them over one's pictures posted on Instagram. I'm still not sure that that's not what FB intends to do. FB's recent suggestions regarding the sale of your FB information and pics posted on FB to advertisers without compensation would be just the beginning and when they start selling your pics posted on Instagram to advertisers without compensation it may mean the end of that product. This may not be what they say now, but if the ads
  • by Sir Holo (531007) on Tuesday September 10, 2013 @07:12AM (#44806333)

    What's an Instagram?

    Is that like a Polaroid, only 15 years after losing relevance?

  • instagram + in-feed + pictures of peoples food = clever?
  • I like the idea behind Instagram, but not the proprietary nature of it. I know I'm preaching to the choir here, but I don't like giving up my rights to work I create. I dislike, as Nicholas Carr termed it, "digital sharecropping" [roughtype.com] And, of course, now the ads have finally started on Instagram, solidifying my discomfort with it.

    But, recently, there's a new program, Pressgram [pressgr.am], that's a free iPhone app (with an Android app coming soon, hopefully), which allows an Instagram-like experience, but uploads the phot

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