Hmm, well, I guess my European perspective has misled me. Here regulations force mobile operators to serve unprofitable areas as a condition for getting to serve high population density profitable areas. I mean, I spend a lot of time on either my parents' summer cottage in the middle of nowhere
I don't think there is any place in Europe that counts as "the middle of nowhere." In parts of Nevada, you can drive for half an hour (at 110 kmph) without seeing another car.