Facebook updates in real life. [youtube.com]
It's not just a good satire of Facebook. They also got their finger on the irritating tone of present-day consumer-oriented advertising and communications- the faux-chummy, informal, first-names social-media-era style of a corporation pretending to be our best friend. The "Facebook" guy in the video is this personified.
This post isn't specifically about Facebook, though. It's about a far more general trend that's become common in the past decade or so, and particularly the past five years.
The video even got the now-cliched "chummy" guitar and whistling music in the background down pat. An integral part of setting the tone, it now no longer evokes the whimsical, innocent, non-threatening, honest, informal, friendly feel that it's intended to, but has become tainted by association as being manipulative and overused and just as corporate, irritating, phoney and dishonest as previous advertising cliches- ironically, the very associations it was originally meant to dispel. (Well, at least in my opinon- they wouldn't still be using it if everyone thought that).
Ever notice the wording on dialogue boxes that pop up for (e.g.) updating Adobe Flash? You can select "Update Now" or "Remind Me Later". Google do this as well. Lots of companies do it. You're given two responses, often phrased in an informal, friendly manner- but you are *not* given the one that says "No, Thank You". You're put in the position of "replying" to the question in the same faux-friendly manner, and on the terms that suit *them*- it helps them gloss over the fact they're railroading you into the pretence of making a particular "choice", when the real choice most people would make isn't there.
And, make no bones about it, this isn't an oversight- the choice isn't there because it doesn't suit them. Google (for example) are ever more passive-aggressively pushing people into using their "real" identities, bit-by-bit. At present, they still allow some leeway, but present the user with a weaselish, pre-approved list of "reasons" for not changing their name that don't include "because I like to remain anonymous" or anything similar. You're clearly- but implicitly rather than explicitly- made to think about things from the point of view that *they* would like you to. The implication is that those are the only valid reasons for not wanting to surrender more of your privacy to Google, and there's no reason for them to even nudge people in the direction of considering privacy as a legitimate concern if they haven't already started doing so.
Just like "Facebook's" false aimiability in the video phrases itself in terms of "helping" and "improving" the end-user's experience, whether that's the case or not, and without giving them a say in the matter.
In general, this is- as always- just the latest trend in manipulating people, but grates particularly because they're trying to use down-to-earth, informal, would-be-friendliness to do it.
Weasels.