Zonk from the making-commercials-right dept.
scrow writes "Marketing officers at Kentucky Fried Chicken's Yum! Brands Inc. have developed a commercial containing a hidden message for the viewers to find using their DVR systems. The aim is to combat the use of DVR devices, like Tivo, to skip advertising by introducing interactivity."
"In matters of principle, stand like a rock; in matters of taste, swim with
-- Thomas Jefferson