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Starbucks To Unveil Its Web3-Based Rewards Program Next Month (techcrunch.com) 97

Starbucks will unveil its web3 initiative, which includes coffee-themed NFTs, at next month's Investor Day event. From a report: The company earlier this year announced its plans to enter the web3 space, noting its NFTs wouldn't just serve as digital collectibles, but would provide their owners with access to exclusive content and other perks. At the time, Starbucks was light on details as to what its debut set of NFTs would look like, specific features they'd provide or even what blockchain it was building on. It said the plan was likely to be multichain or chain-agnostic, hinting at plans that weren't yet finalized. Overall, the coffee retailer kept its web3 news fairly high level, explaining simply that it believed digital collectibles could create an accretive business adjust to its stores and that more would be revealed later in 2022.
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Starbucks To Unveil Its Web3-Based Rewards Program Next Month

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  • by spun ( 1352 ) <loverevolutionary&yahoo,com> on Thursday August 04, 2022 @01:29PM (#62762360) Journal

    No seriously, go anyplace but Starbucks. You'll be doing yourself, your wallet, and the American working class a favor.

    • And their coffee sucks anyway.

      • by spun ( 1352 )

        The CEO himself says they are not in the coffee business, they are in the flavored milk business. They brew their coffee too strong and too bitter for it to be enjoyable as plain coffee. It is designed to be made into lattes and cappuccinos.

        • I wouldn't call it strong, it's burned.

        • It is designed to be made into lattes and cappuccinos.

          It literally has to be flavored and sweetened for it to make sense, because starbucks coffee still tastes burned to fuck in a latte.

          • Well, what kind of coffee do you like, then?

            • Well, what kind of coffee do you like, then?

              I prefer to buy beans from a local roaster. Lately we've been getting something from Costco I don't like much, or I'd go look at what it is. But at least it's not burnt to holy hell and back.

            • by narcc ( 412956 )

              I like my coffee black and fairly mild. I think most of my fellow countrymen who drink their coffee black prefer it that way. Well, mild as compared what I've had in other parts of the world anyway. We want hot water with a not-too-strong coffee flavor.

              I know that people like to say that they like a rich, dark, roast, but that doesn't actually seem to be the case. Maybe it's because we like to drink it all day. Make it weak so that we can have a lot more of it. That's the American way.

              • Depending on the bean, I like anything from an American roast to a French roast. I used to get "Steve's Smooth French" from the Santa Cruz Coffee Roasting Company, but I'm no longer near there so I can't just go pick it up from the roaster downtown.

                • by narcc ( 412956 )

                  We typically get a medium roast, freeze dried, arabica. Ours comes from the Maxwell house, a very famous roaster, which I'm able get from a local supplier who just so happens to be a member of the Independent Grocers Association.

          • by spun ( 1352 )

            It's weird, too, like, I can enjoy a nice French roast. Even an Italian roast, in a latte. I don't know what Starbucks does to the coffee they brew in store, but the stuff they sell in bags tastes nothing like it. That stuff is properly roasted, usually no darker than a full city roast. The in-store stuff, especially the plain brewed coffee, is just nasty.

        • To be fair, strong and bitter makes sense when you cut it with milk.

          • by spun ( 1352 )

            Yes, that's why I call them milk dealers. The coffee is just a milk flavoring.

      • As a non-American I agree. But as a person who visited America, what other options are there? My last trip in Texas it was literally the best thing I could find.

        • Good question. I almost never buy coffee out, and even when I worked in an office I brewed my own at home and brought it in a thermos.

          Strangely enough, the best non-home-brewed coffee I've had in the last 15 years or so was at a highway rest stop in Connecticut, from a self-serve coffee pot. The stuff was just amazing. And I take it black, no sugar.

        • Not american either. It seems it's either Starbucks or whatever drip stuff they do in diners.

          I'm not a huge coffee nerd anyway but it seemed pretty barbaric. I don't think Starbucks even did espresso lol.

          Though to be fair I'm sure they have dedicated places where you can get a proper coffee too, at least in the civilized parts of the country.

    • head on over. I can't stand their coffee either (or rather their coffee flavored milk shakes) but if that's your thing, find a Union shop. And if you can't, I'm with you, skip it.
    • I agree and their coffee sucks anyway. You have to add a ton of sugar to make it taste good and overcome the intentionally burned roast because, well nobody at Starbucks knows coffee. With this latest news, it appears they have lost business sense too.

      • by spun ( 1352 )

        Oh, they know coffee. But they are not in the coffee business. Their CEO has said outright that they are in the flavored milk business. Over roasted coffee is great for flavoring lattes and cappuccinos, which is their real business.

    • Glad my new Nesspresso machine arrived today.

      • by spun ( 1352 )

        Not sure that's an improvement, to be honest. Nestle is worse on all counts than Starbucks, and those little plastic pods are terrible for the environment.

      • your local landfill thanks you for the business!
  • by Anonymous Coward

    hey! guys!!~ look over here! theres gonna be news happening next month, just thought you'd like to know.

  • Translated: (Score:4, Interesting)

    by ThomasBHardy ( 827616 ) on Thursday August 04, 2022 @01:51PM (#62762402)

    "We feel Starbucks could capitalize on the NFT craze and make money off of it. What we sell isn't defined. What benefit customers get isn't defined. It'll all probably as shallow like "Exclusive content" of reading Starbucks mermaid fan fic. But one thing that is sure, we feel we can make money off it as an add-on to $6 coffees!

    "I mean, anyone paying that much for coffee every day isn't very smart with their money, right? Why not take advantage of that?"

    • Would be funny if we weren't cooking ourselves to death by generating all the additional electricity needed. What do you suppose is the ratio of energy consumption of Starbucks' NFTs versus their current reward card/app system? Blockchain needs to die.
      • If Starfucks is solely in control of the chain then they don't need proof of work. That makes it a lot less harmful.

  • by phantomfive ( 622387 ) on Thursday August 04, 2022 @01:54PM (#62762414) Journal

    This would have been something if it had happened last year. Now web3 is dead. Starbucks is too slow.

    • They were too busy union-busting to set up their blockchain.

  • It's pretty fun how companies still keep falling for the thing that seems to have the purpose of causing very bad PR by making em sound like Wario on steroids.

  • What a bunch of hand-wavy nonsense. Maybe focus on making a better cup of coffee that doesn't need 4 quarts of simple syrup to make it palatable.
    • Genuinely curious: is there are better option in the states? And by better I mean easily accessible, not some one of unique cafe staffed by a world class barista.

      Basically every place I drank coffee at in my previous trips to the USA Starbucks is the best thing I could find, and I agree it is feral. Literally the supermarket serves better coffee in Europe than Starbucks does, but the only thing I found widely available in the USA was horrendous drip coffee. Drip coffee can be good too, the Germans go nuts f

      • Genuinely curious: is there are better option in the states? And by better I mean easily accessible, not some one of unique cafe staffed by a world class barista.

        Why not just open maps and enter "coffee shop" into the search field? It will give you local options, with pictures so you can tell which ones are just cookie cutter bullshit and which ones are real. You can't take ten seconds to find a better option when you're going to be in the store for several minutes anyway?

  • If you want to get our attention then you should spend a lot of extra money on useless garbage, we'll even give you access to exclusive perks! Just give us more money!

  • NFTs are bullshit (Score:4, Insightful)

    by linebackn ( 131821 ) on Thursday August 04, 2022 @04:21PM (#62762902)

    Is there anyone on this planet who does not yet understand NFTs are complete and total bullshit?

    When it was all brand new, sure, some people were going to throw money at it. But it has been around for a while now, so there is no excuse.

  • "Hey buddy, you still have cash on this card for like years ... a bet a coffee sounds good!"

    Yea, that's why I roast my own and have for a decade+. I only got Starbucks if I was out somewhere and that wasn't an option. Thanks to CV-19 and WFH, hopefully it never will be again.

  • ...would be a nice reward.

Understanding is always the understanding of a smaller problem in relation to a bigger problem. -- P.D. Ouspensky

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