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Only a Small Percentage of Users Buy Stuff Through Alexa, Report Claims (arstechnica.com) 67

Analysts have been aggressively optimistic in their predictions about the growth of consumer shopping via virtual assistants like Amazon's Alexa, but a new report claims that only a small fraction of Alexa device owners shop with voice commands. And most of those who do only try it once or stick to a limited range of products. From a report: Two people who have been briefed on Amazon's "internal figures" told tech business publication The Information that only around 2 percent of people who own Alexa-equipped devices like those in Amazon's Echo line have ever made a purchase with Alexa. Of that 2 percent, about 90 percent tried it once and did not attempt it again after that, one of The Information's sources said. And even those users who regularly use Alexa to shop mainly do so for small purchases like household supplies.
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Only a Small Percentage of Users Buy Stuff Through Alexa, Report Claims

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  • by 93 Escort Wagon ( 326346 ) on Tuesday August 07, 2018 @04:19PM (#57087630)

    The first type is the most common - people who bought them because they were cheap and looked like a fun toy. These folks all played with it incessantly for a week or two, then put them away (one such friend told me he isn’t even sure where he put it).

    The second type are people like my sister. She set it up and still uses it regularly - but only to play background music in her living room. She’s never used it for anything else and is not interested in learning how to do so (although I did teach her younger son how to get it to fart).

    The only people I am aware of ever using the Echo for ordering anything are the guys on TWIT.

    • There is a third type -- those who use their Echos in combination with home control units of various sorts.

      If you have home control hardware for things like your entertainment centre, lights, fans, shades, thermostat, etc. being able to control them via a single voice unit is really slick. If you have a complex home entertainment setup, or light switches in dumb places, having your guests learn to ask Alexa to turn things on and off is often much easier for them.

      My 70yo mother can't figure out how to turn

  • I have an Echo and use it for lots of random things, but shopping is objectively worse for most products. If I know exactly what I want, like I want to rebuy something consumable like the article talks about, I've used it a time or two. But for browsing or comparing products it's objectively worse than using a computer or even my phone where I can see all the specs/details right there and side by side, tab by tab, or whatever. I don't see myself ever really wanting to use it for more.

  • by fahrbot-bot ( 874524 ) on Tuesday August 07, 2018 @04:23PM (#57087668)
    I don't have any of these (spy) devices, but can't imagine I'd actually shop for stuff using it - certainly not things I hadn't already purchased before - because there's no way to review the items, like you can using a browser, to ensure it's really what you want. For things I've previously bought and am simply re-buying, like laundry soap, it might offer some, small, convenience, but not enough to have an always-listening device on my house. These things have always seemed more like a solution in search of a problem.
  • by Anonymous Coward

    It is almost like just creating pathways for people to buy stuff doesn't necessarily mean they will buy anything or change their behavior. It is almost as though we are buying things within our budget and rarely actually need very much stuff.

    But then...LES GASP, le horror! That means the only way to stimulate purchasing is to PAY YOUR FUCKING EMPLOYEES PROPERLY. Something amazon knows very little about.

    An amazon employee even being able to afford one of their overpriced toys is highly unlikely.

    Why do the

    • being fired just for getting injured for their miserable safety and employee work conditions

      Why can't people provide supporting links?!?? WHY! WHY!

  • by vanyel ( 28049 ) on Tuesday August 07, 2018 @04:30PM (#57087720) Journal

    The very first thing I did was disable the ability to buy things with my echo. Who knows *what* I'd have ended up with!

  • Surprising. While Amazon can reward careful shopping and jumping on "loss-leaders of opportunity", even prime members without one click ordering will get hosed if they don't pay attention. Often an "all prime" order I make will default one item to "same day or one day" shipping, adding >$50 to the price of a $5 thing. No sweat if you pay attention and click it back before submitting...do you have that chance with one click or Alexa?
    Further, dash buttons can be a real joke. I might order something th
  • "And most of those who do only try it once or stick to a limited range of products."

    I use it to buy stuff I already know, repeatedly.

    Perhaps blind people use it extensively but most of us like to see at least a crappy photograph of the product.

    But you can buy detergent from the couch instead of walking to the washing machine and press the dash button.

    I can buy stuff at Amazon with Alexa, dash buttons, cellphones, tablets and computers, where else is that possible.

  • if i buy food online from jet.com or costco it's a few minutes to add stuff to the cart and check out. with alexa i have to tell it to buy stuff one item at a time. and with amazon you have no control of the vendor or the price compared to the website.

  • by FudRucker ( 866063 ) on Tuesday August 07, 2018 @05:14PM (#57087978)
    "Hey Alexa, buy me a Toy Yoda"

    Alexa: "one Toyota will be parked in your driveway by morning, it will cost 32 thousand dollars"
  • Hardly surprising (Score:4, Insightful)

    by OneHundredAndTen ( 1523865 ) on Tuesday August 07, 2018 @05:16PM (#57087988)
    The truth is the Alexa, Google Assistant, etc. are remarkably unintelligent and undiscerning. They can do very constrained and stereotyped tasks fairly well, but introduce a minimum of ambiguity, and they start spinning their wheels badly. Even when dealing with simple queries, their lack of understanding is irksome - e.g. if you tell any of them "Do not, under any circumstances, give me the weather forecast" they all promptly and efficiently give you the weather forecast. It will be some time before these gadgets become useful for significantly more than grins and giggles and party games.
  • I have placed three orders using the echo. you really cannot trust amazon to get the product you want at the cheapest price. Too many times I tried but the price was so much higher than if I went to Amazon online and order it from there.

    There is also one other issue about ordering through the echo, security! I have it set up to require a pin number before the order will go through. You cannot use the pin when others are around because it would give them access to your credit card and they would be able

    • by jimbo ( 1370 )

      Not only that but a lot of the smaller prime items have gone up in price. Quite often I find now items that are no longer the cheapest or even same price on Amazon as the local "megamart" and usually I don't *have* to have those next-day, I can wait till next week when I'm going anyway.

  • by nukenerd ( 172703 ) on Tuesday August 07, 2018 @05:40PM (#57088146)

    My heart sinks when I phone an organisation and it wants me to use voice commands. In my experience they often can't even distinguish between "Yes" and "No". Even when I try loud and exagerated, like " YEEEEES! " and " NOOOOOH! ". Yet I speak with a clear "educated" English accent (and this in the UK). How the hell Scotsmen from Aberdeen or the immigrants who can hardly pronounce English get on I can't imagine.

    The most stupid thing was phoning BT (the phone company) to report a faulty line. You have to describe to a robot why you are phoning them, but this was (obviously) over a faulty line with crackles and buzzes going on. I was yelling " FAULTY LINE!! ", and it was saying "I'm sorry, I did not catch that. Did you want to pay your bill?". Idiots, you'd think they would have a special number for line faults and have a person answer; I dumped BT after that shitwreck.

    Do some people really try to do shopping like that?

    • Do some people really try to do shopping like that?

      Voice controlled home units are often significantly better at recognizing and parsing speech than phone menu systems are. For one, requests are processed in the cloud, where the likes of Amazon, Google, and Apple have a lot more processing power than your typical phone tree system does. And secondly, unlike a phone tree system that has to try to understand everybody, a voice control unit like the Echo can be trained specifically for your voice (on the Echo, just say "Alexa, learn my voice" and follow the

  • Is it really less trouble to use Alexa than just using an app or website? I think most people choose the method where they believe the least amount of problems can occur, and not necessarily the "fastest". That doesn't translate to using Alexa for most people. Same reason I always call in takeout orders instead of using an app. I just feel like i'm less likely to have issues doing it that way.
  • soon we will have Alexa HD; 2 years later Alexa 3D; then we will forget about it; then someone will come back with amazing Alexa 2.0.

As long as we're going to reinvent the wheel again, we might as well try making it round this time. - Mike Dennison

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