>Seriously, if this happened in the UK there'd be a gigantic 'fuck off' from the customers
I live in the UK, what exactly are you basing this on? You and I both know that the proles would do fuck all
You are right, they would just swallow it. Any service you buy in the UK these days is followed up with a stream of add-on expenses, and most people must be paying up or it would not happen. BT phones is a prime example. Another is restaurants which advertise bargain meal prices outside, but once in you find the drinks cost a fortune.
The difference in the UK with ISPs however is that there is a huge choice, and indeed choice of phone companies, none of whom have a specific geographical area. They are unrelated to the physical network which is operated by Open Reach, who are paid through the phone compnies and ISPs.